The Score: Music & Sports Marketing

The Score: Music & Sports Marketing The Score is a music and sports marketing company dedicated to providing the best the music industry

Halas Hall with Lorne Chan, Vice President of Content & Innovation for the Chicago Bears.George Halas out front, still p...
09/05/2026

Halas Hall with Lorne Chan, Vice President of Content & Innovation for the Chicago Bears.

George Halas out front, still pointing. Walter Payton's 34 and Halas's 7 hanging side by side. The Lombardi from Super Bowl XX. And the Bears Network studio, where Lorne and his team put all of it on screen.

Grateful to Lorne for the walkthrough. The man gave up a Friday morning on a long Holiday Weekend to do it!

Twenty+ years of clearing music for teams like this one: www.thescore.us

Football is back, and we are already tracking the music.ESPN went with Shaboozey and Gunna on "High Noon" for this year'...
09/05/2026

Football is back, and we are already tracking the music.

ESPN went with Shaboozey and Gunna on "High Noon" for this year's college football anthem, which makes twelve straight years they have put an artist behind their coverage. Country and hip hop headlining kickoff week is a genre mashup we love to see get that big.

We are hearing country and Americana show up in walkout and entrance music more than we have in years. "Enter Sandman" and "Welcome To The Jungle" are still holding down tunnels. And that World Cup energy is not going anywhere.

Wrote the whole thing up, plus a Season Kickoff playlist for anyone still building out their September production calendar:

https://www.thescore.us/blog1/2026/9/1/new-season-new-soundtrack-whats-playing-as-football-kicks-off

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