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Nurses Feed Their Young Nursing Continuing Education Consultant| Hospice Marketing Trainer| Nurses Feed Their Young, Founder

𝗬𝗢𝗨𝗥 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗜𝗦 𝗧𝗢𝗢 𝗩𝗔𝗟𝗨𝗔𝗕𝗟𝗘 𝗧𝗢 𝗦𝗣𝗘𝗡𝗗 𝗢𝗡 𝗘𝗩𝗘𝗥𝗬 𝗥𝗢𝗨𝗧𝗜𝗡𝗘 𝗧𝗔𝗦𝗞Nurse entrepreneurs, I have a question for you.Did you star...
10/23/2026

𝗬𝗢𝗨𝗥 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗜𝗦 𝗧𝗢𝗢 𝗩𝗔𝗟𝗨𝗔𝗕𝗟𝗘 𝗧𝗢 𝗦𝗣𝗘𝗡𝗗 𝗢𝗡 𝗘𝗩𝗘𝗥𝗬 𝗥𝗢𝗨𝗧𝗜𝗡𝗘 𝗧𝗔𝗦𝗞

Nurse entrepreneurs, I have a question for you.

Did you start your business to share your expertise or to become a full-time administrative assistant?

Think about how much time you spend sending reminders, following up with leads, answering the same questions, and getting new clients started.

Five minutes here. Ten minutes there.

Doesn't seem like much, does it?

But add it all up, and suddenly you're spending hours doing things that don't actually require your nursing expertise.

And here's what really gets me.

While you're busy doing all those little things, what AREN'T you doing?

Following up on a great opportunity? Creating a new offer? Building relationships? Or maybe just enjoying some time away from your business?

I'm not suggesting you stop being involved in your business.

I'm suggesting you stop being involved in EVERY little task.

Your expertise is what makes your business valuable. Your ability to remember appointment reminders isn't!

So here's my question:
Are you running a business built around your expertise, or have you created a job where you're the most expensive administrative assistant on the payroll?

𝗡𝗢𝗧 𝗘𝗩𝗘𝗥𝗬𝗧𝗛𝗜𝗡𝗚 𝗡𝗘𝗘𝗗𝗦 𝗧𝗢 𝗕𝗘 𝗔𝗨𝗧𝗢𝗠𝗔𝗧𝗘𝗗Nurse entrepreneurs, just because you CAN automate something doesn't mean you SHOULD...
10/22/2026

𝗡𝗢𝗧 𝗘𝗩𝗘𝗥𝗬𝗧𝗛𝗜𝗡𝗚 𝗡𝗘𝗘𝗗𝗦 𝗧𝗢 𝗕𝗘 𝗔𝗨𝗧𝗢𝗠𝗔𝗧𝗘𝗗

Nurse entrepreneurs, just because you CAN automate something doesn't mean you SHOULD!

I'm a big fan of automation, but I don't believe technology should replace the relationships that make our businesses special.

Think about it.

Does your client really need YOU to personally send an appointment reminder? Probably not.

But when she has a concern, needs advice, or wants to talk through an important decision?

That's different.

And that's where your expertise and personal attention really matter.

I think sometimes we make automation more complicated than it needs to be.
Let technology handle the predictable stuff. YOU handle the conversations that need a human being.

The goal isn't to automate everything.

It's to free yourself up for the things you should NEVER automate.

Now here's something I'd love to hear your thoughts on:
Are you avoiding automation because your customers actually need your personal attention, or because YOU haven't learned to let go of doing everything yourself?

𝗬𝗢𝗨𝗥 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥𝗦 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗪𝗛𝗔𝗧 𝗛𝗔𝗣𝗣𝗘𝗡𝗦, 𝗡𝗢𝗧 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗜𝗡𝗧𝗘𝗡𝗗𝗘𝗗Have you ever remembered a follow-up you were supposed to s...
10/21/2026

𝗬𝗢𝗨𝗥 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥𝗦 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗪𝗛𝗔𝗧 𝗛𝗔𝗣𝗣𝗘𝗡𝗦, 𝗡𝗢𝗧 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗜𝗡𝗧𝗘𝗡𝗗𝗘𝗗

Have you ever remembered a follow-up you were supposed to send and thought, "Oh my goodness, I completely forgot about her!"

I think most of us who own businesses have been there.

You meant to respond to that inquiry yesterday. You planned to send the welcome information to your new client. And you were definitely going to check back with that prospective customer who said she'd be ready next month.

But you got busy.

You had clients to take care of, meetings to attend, and about a hundred other things competing for your attention.

And before you knew it, a few days turned into a few weeks.

We know how much we care about our customers. We know we have good intentions, and we certainly don't mean to leave anyone waiting.

But our customers don't know what we intended to do.

They only know what happened.

Did someone respond to their question? Did they receive the information they needed? Was the next step clear?

And that's where I think we need to look at automation a little differently.

What if your new customers received a thoughtful welcome message the moment they signed up?

What if someone who wasn't ready to buy today automatically received a friendly check-in when the time was right?

What if appointment reminders, follow-ups, and onboarding instructions simply happened without you having to remember every single one?

You could still write those messages in your own voice. You could still make them warm, thoughtful, and personal.

You just wouldn't have to be the person pushing SEND every time.

I'm certainly not suggesting we automate the relationships out of our businesses. Quite the opposite!

I think handling routine communication consistently gives us MORE time to focus on the conversations and relationships that really need us.

Because being personal doesn't mean we have to do everything manually.

If you stopped personally remembering and initiating every customer interaction tomorrow, how much of your customer experience would stop happening?

10/21/2026

NURSE ENTREPRENEURS: PERSONAL DOESN'T HAVE TO MEAN MANUAL.

For many nurse entrepreneurs, providing a personal customer experience is part of what makes our businesses different. We want people to feel genuinely cared for, which can make the idea of automating communication feel uncomfortable.

But consider the appointment confirmation, welcome email, or onboarding instructions you send repeatedly. Does the customer feel more valued because you personally remembered to send them, or because the information she needs arrives thoughtfully and at the right time?

Those aren't necessarily the same thing.

In this short video, I'm looking at why automation doesn't have to come at the expense of human connection and how handling routine communication more consistently can create more room for the relationships that genuinely need your attention.

As you watch, consider one question:
What repetitive communication are you still sending manually that your business could handle just as thoughtfully?

𝗡𝗨𝗥𝗦𝗘 𝗘𝗡𝗧𝗥𝗘𝗣𝗥𝗘𝗡𝗘𝗨𝗥𝗦: 𝗬𝗢𝗨𝗥 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥𝗦 𝗗𝗢𝗡'𝗧 𝗡𝗘𝗘𝗗 𝗬𝗢𝗨 𝗧𝗢 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟𝗟𝗬 𝗛𝗔𝗡𝗗𝗟𝗘 𝗘𝗩𝗘𝗥𝗬 𝗜𝗡𝗧𝗘𝗥𝗔𝗖𝗧𝗜𝗢𝗡.For many nurse entrepreneurs, ...
10/20/2026

𝗡𝗨𝗥𝗦𝗘 𝗘𝗡𝗧𝗥𝗘𝗣𝗥𝗘𝗡𝗘𝗨𝗥𝗦: 𝗬𝗢𝗨𝗥 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥𝗦 𝗗𝗢𝗡'𝗧 𝗡𝗘𝗘𝗗 𝗬𝗢𝗨 𝗧𝗢 𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟𝗟𝗬 𝗛𝗔𝗡𝗗𝗟𝗘 𝗘𝗩𝗘𝗥𝗬 𝗜𝗡𝗧𝗘𝗥𝗔𝗖𝗧𝗜𝗢𝗡.

For many nurse entrepreneurs, providing a personal experience is part of our professional identity. We want clients to feel seen, supported, and genuinely cared for, which can make the idea of automating communication feel like we're giving up something important.

But a thoughtful welcome message doesn't become less meaningful because it arrives automatically, and an appointment reminder doesn't become more personal because you remembered to send it yourself.

What matters is whether the communication is useful, timely, and appropriate for the relationship.

The real opportunity is to recognize which interactions benefit from your expertise and which simply need to happen consistently. When routine communication no longer depends entirely on you, there is more room for the conversations and decisions that genuinely deserve your attention.

This week's carousel explores how to make that choice without losing the human experience that makes your nurse-owned business different.

As you swipe through, consider which communication you could stop sending manually without compromising the personal experience you want customers to have.

10/19/2026

NURSE ENTREPRENEURS: AUTOMATION DOESN'T HAVE TO COME AT THE EXPENSE OF HUMAN CONNECTION.

For many nurse entrepreneurs, providing a personal customer experience is part of what makes our businesses different. We want people to feel seen, supported, and genuinely cared for, which can make the idea of automating communication feel uncomfortable.

But there's a difference between providing personal attention and personally managing every interaction.

A thoughtful welcome message doesn't become less meaningful because it arrives automatically. An appointment reminder doesn't become more valuable because you remembered to send it yourself. What matters is whether the communication is relevant, timely, and reflects the experience you want customers to have.

In my latest video, How to Automate Your Nurse Business Without Losing the Human Touch, I'm exploring where automation can actually strengthen the customer experience—and where your personal involvement should remain central.

Because the goal isn't to automate the relationship. It's to create more room for the parts of that relationship that genuinely need you.

As you watch, consider:

What is one repetitive communication you currently send manually that could be handled just as thoughtfully by your business?

𝗡𝗨𝗥𝗦𝗘 𝗘𝗡𝗧𝗥𝗘𝗣𝗥𝗘𝗡𝗘𝗨𝗥𝗦: 𝗝𝗨𝗦𝗧 𝗕𝗘𝗖𝗔𝗨𝗦𝗘 𝗬𝗢𝗨 𝗖𝗔𝗡 𝗗𝗢 𝗜𝗧 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙 𝗗𝗢𝗘𝗦𝗡'𝗧 𝗠𝗘𝗔𝗡 𝗬𝗢𝗨 𝗦𝗛𝗢𝗨𝗟𝗗.I want you to think about something.How...
10/19/2026

𝗡𝗨𝗥𝗦𝗘 𝗘𝗡𝗧𝗥𝗘𝗣𝗥𝗘𝗡𝗘𝗨𝗥𝗦: 𝗝𝗨𝗦𝗧 𝗕𝗘𝗖𝗔𝗨𝗦𝗘 𝗬𝗢𝗨 𝗖𝗔𝗡 𝗗𝗢 𝗜𝗧 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙 𝗗𝗢𝗘𝗦𝗡'𝗧 𝗠𝗘𝗔𝗡 𝗬𝗢𝗨 𝗦𝗛𝗢𝗨𝗟𝗗.

I want you to think about something.

How many times this week have you stopped what you were doing to send an appointment reminder, respond to a routine question, follow up with a prospective client, or send information you've already sent a hundred times before?

And you probably didn't think twice about it.

After all, you're a nurse. Taking care of people is what you do. You want your clients to feel valued, supported, and personally cared for.

I get it!

But somewhere along the way, we've confused providing personal service with personally doing EVERYTHING.

Let me ask you something.

Does your client really care whether you personally clicked SEND on her appointment reminder?

Or does she care that she received the information she needed, when she needed it?

There's a BIG difference!

I'm not suggesting you automate the relationships that make your business special.

I'm suggesting you stop spending your valuable time on repetitive tasks that technology could handle just as thoughtfully, consistently, and sometimes even better than you can.

Because the more time you spend managing routine communication, the less time you have for the conversations, relationships, and opportunities that actually need YOU.

Personal doesn't have to mean manual.

And automation doesn't have to make your business feel robotic. Done thoughtfully, it can actually make your customer experience MORE personal.

Here's what I want you to think about:

Are you really providing better customer service by doing everything yourself, or have you simply built a business where your clients can't be taken care of unless YOU remember to do it?

𝗣𝗔𝗬 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗧𝗢 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗞𝗘𝗘𝗣 𝗥𝗘𝗠𝗜𝗡𝗗𝗜𝗡𝗚 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙 𝗧𝗢 𝗗𝗢There is useful information hiding inside the sentence, “I need t...
10/16/2026

𝗣𝗔𝗬 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗧𝗢 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗞𝗘𝗘𝗣 𝗥𝗘𝗠𝗜𝗡𝗗𝗜𝗡𝗚 𝗬𝗢𝗨𝗥𝗦𝗘𝗟𝗙 𝗧𝗢 𝗗𝗢

There is useful information hiding inside the sentence, “I need to remember to…”
Not every reminder indicates a business problem. Some things happen once, and a calendar entry or ordinary task is all they need.

The pattern becomes more interesting when the same kind of responsibility keeps returning. You need to remember to follow up with another lead, send another reminder, provide the same onboarding information, check another customer’s status, or initiate the same communication you initiated last week.

At that point, the individual task may not be the real issue. The repetition is.
Instead of asking yourself to become better at remembering it, consider whether the business has reached the point where that responsibility deserves a more dependable way to happen.

You don’t need to overhaul everything at once. Start with the repetitive task you are most tired of carrying.

𝗬𝗢𝗨𝗥 𝗖𝗥𝗠 𝗦𝗛𝗢𝗨𝗟𝗗 𝗧𝗘𝗟𝗟 𝗬𝗢𝗨 𝗪𝗛𝗢 𝗡𝗘𝗘𝗗𝗦 𝗬𝗢𝗨𝗥 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡A CRM can contain hundreds of names and still do very little to make yo...
10/15/2026

𝗬𝗢𝗨𝗥 𝗖𝗥𝗠 𝗦𝗛𝗢𝗨𝗟𝗗 𝗧𝗘𝗟𝗟 𝗬𝗢𝗨 𝗪𝗛𝗢 𝗡𝗘𝗘𝗗𝗦 𝗬𝗢𝗨𝗥 𝗔𝗧𝗧𝗘𝗡𝗧𝗜𝗢𝗡

A CRM can contain hundreds of names and still do very little to make your business easier to run.

The real question is whether it helps you understand your relationships.

Who is actively considering your service? Who asked you to reconnect later? Which client is waiting on you? Who are you waiting on? What happened in the last conversation, and which relationships actually need your attention today?

If answering those questions still requires searching your inbox, checking your calendar, scrolling through messages, opening a spreadsheet, and then filling in the remaining gaps from memory, your customer information may technically be stored without being particularly useful.

The value of customer management is not having a database.

It’s having enough visibility to know where people stand without reconstructing the story every time you need it.

10/15/2026

**NURSE ENTREPRENEURS: HOW MUCH LONGER ARE YOU GOING TO KEEP LEARNING WHAT YOU ALREADY KNOW YOU NEED TO DO?**

You've taken the courses.

You've attended the workshops.

You've downloaded the templates, filled notebooks with ideas, and created plans for growing your business.

But here's the question nobody seems to be asking:

**What's actually changed in your business because of everything you've learned?**

I've worked with enough nurse entrepreneurs to recognize a pattern. We're exceptionally good at learning, researching, and preparing.

But somewhere between knowing what needs to happen and actually making it happen, we get stuck.

And the answer isn't necessarily another course, another strategy, or another piece of software.

It's IMPLEMENTATION.

That's why I'm tackling this topic in my next Nurse CEO LIVE:

🎯 **You Know What Needs to Change. Why Haven't You Built It Yet?**

We'll explore what's really preventing you from implementing the systems your business needs and how to start making meaningful progress without trying to fix everything at once.

I'll also challenge you to identify ONE thing you've known your business needed for at least 90 days but still haven't implemented.

Because here's what I believe:

**Knowledge doesn't grow your business. What you DO with that knowledge does.**

Join me LIVE. Bring your questions, your unfinished projects, and your willingness to do nursing business differently.

I'd love to hear from you before we meet:

**What's ONE thing you've been meaning to implement in your business that keeps getting pushed to the bottom of your list?**

Address

1834 Raccoon Road
Kansas City, MO
66532

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 12pm

Telephone

+18162075800

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