Predictive ROI

11/20/2024

Ever felt the pressure to be everything to everyone — only to end up being effective for no one?

In this episode of Sell With Authority, I’m thrilled to have Katy Doss join us.

Katy owns and leads not one — but two agencies.

She shares her bold journey of transitioning from a generalist to building a niche agency. She explains how niching down, forming strategic partnerships, and tracking results can transform client trust — and supercharge business growth.

Katy and her team show up as true partners — not just vendors — and she tells us exactly how they make that happen.

Listen here: https://bit.ly/3UYjJCH

11/13/2024

Understanding your client's pain points — at every stage of the buyer's journey — is critical.

That’s why I invited Sara Hanlon, President and Co-Founder of Peer Sales Agency, to join me on this episode of Sell With Authority.

Sara shares her smarts on how to approach sales conversations through a research-oriented lens — shifting from the typical win/lose sales outcomes.

It’s not about pushing for a win — but truly understanding your clients’ pain points and goals at each stage of the buyer’s journey.

Avoid common pitfalls in agency pitches — and ensure that your sales strategies are both effective and client-centric. Listen here: https://bit.ly/3O2SPW6

11/06/2024

Have you ever felt like traditional SEO is just a black box?

It’s a term that’s often thrown around — but just as often misunderstood.

That’s why we invited Michael Ter Mors to join us on this episode of Sell With Authority. Michael is a partner at Conifr, an SEO consultancy that’s known for helping B2B SaaS companies fill their sales pipelines with right-fit prospects.

Conifr’s approach makes SEO not just accessible but a real driver of growth — a tool that’s actually useful.

Michael shares practical tips on integrating SEO with paid strategies — and how to establish trust and multi-channel collaboration to drive meaningful business results.

Listen here to rethink your SEO strategy: https://bit.ly/3YAZnjV

10/30/2024

What if I told you the most critical leaks in your agency aren’t visible?

So many agencies fail to follow up on potential leads — and let opportunities slip through the cracks.

How do we spot — and fix those hidden cracks in your sales process?

Joining this episode of Sell With Authority is Jason Kramer . Jason is the Founder and CEO of Cultivize, a consulting firm that helps businesses select, onboard, and implement a CRM.

Jason shares how to fix “pipeline leakage” by leveraging CRM systems to support every step of your sales process.

Discover how personalized follow-ups, efficient lead tracking, and nurturing relationships can transform missed opportunities and drive ROI.

If your sales process has been leaking opportunities — or feels heavy to manage, listen here: https://bit.ly/3YxIcQi

10/23/2024

How do we find that perfect balance between automation and personalization?

This is a challenge every agency owner knows all too well — how to open doors efficiently, build meaningful relationships, and keep your pipeline full.

So here’s the million-dollar question — how do we balance personalization with scale?

That’s why I invited Dan Englander, CEO of Sales Schema, to join this episode of Sell With Authority. Dan has deep expertise in balancing personalization with scale in biz dev.

Listen here for insights on why outbound marketing isn't a quick fix — but a powerful tool for selecting right-fit clients and building lasting relationships: https://bit.ly/48kcAlr

10/16/2024

🎉 TODAY! 🕸️

It’s finally here! Our virtual Halloween-themed happy hour, Collabs & Cocktails, kicks off today at 5 PM ET / 4 PM CT! 🍸🎃

Join Drew McLellan as he shares agency trend predictions for 2025 and answers all your burning questions. 🧙‍♂️🔮

Haven’t signed up yet? There’s still time! RSVP now and join us for some fun!

🍸👉

Collabs & Cocktails JOIN US VIRTUALLY Wednesday, October 16th at 5:00 pm Eastern / 4:00 pm Central RESERVE MY SPOT NOW Your Hosts Hannah Roth Mad Scientist + Director of Strategy Special Guest: Drew McLellan CEO of Agency Management Institute Megan Kimmel Director of Operations TIME Wednesday, Octob...

10/16/2024

Are you ready to free yourself from the daily grind and elevate your agency’s efficiency?

My guest expert on today’s episode of Sell With Authority, David Jenyns, is the brains behind SYSTEMology — and a master at helping agencies implement operational systems.

What if you could focus on your most important priorities — the things only you can do?

That’s exactly what David’s SYSTEMology is designed to do — give owners like you and me the time, space, and focus to work on the business instead of being buried in it.

It's time to double down on systematization so you can sell more of what you do — and scale with confidence. Listen here: https://bit.ly/4eExwWG

10/09/2024

Is your agency stuck in the feast-or-famine cycle?

In this episode of Sell With Authority, we dive into this challenge every agency owner knows all too well — that constant cycle of feast and famine in biz dev.

I’m excited to have Clate Mask, Co-Founder of Keap, as our guest expert. Keap has been our go-to automation platform at Predictive for over a decade.

Clate shares wisdom on how personalized automation can transform your right-fit client relationships.

Integrate automation into your biz dev strategy — so you can finally break free from the cycle and start selling more of what you do — consistently.

Listen here: https://bit.ly/4gZPYLc

10/08/2024

🎃 Ghouls, Goblins, and... Bananas? 🍌

Our Collabs & Cocktails Halloween Q&A is almost here! 👻
Last time, Drew McLellan had Stephen in a banana costume.
Will we see another surprise this year? 🎉🍌

Aside from costumes, Drew’s diving into 2025 agency
predictions that you won’t want to miss. 🍸🍂

Grab your drink, maybe a costume (if you dare!), and join us for some spooky-good fun on October 16th at 5 PM ET / 4 PM CT!

🧛‍♂️ RSVP and save your spot here 👇

Collabs & Cocktails JOIN US VIRTUALLY Wednesday, October 16th at 5:00 pm Eastern / 4:00 pm Central RESERVE MY SPOT NOW Your Hosts Hannah Roth Mad Scientist + Director of Strategy Special Guest: Drew McLellan CEO of Agency Management Institute Megan Kimmel Director of Operations TIME Wednesday, Octob...

10/02/2024

Now more than ever — it's time to double down on nurturing your leads with excellence, so you can sell more of what you do.

That’s exactly what we dive into on this episode of Sell With Authority with Erik Jensen, our Chief Strategy Officer and my business partner here at Predictive.

Erik spends his days working side by side with agency owners and their teams, helping them peel back the layers to truly understand the core business issues and challenges they solve for their right-fit clients.

But here’s the kicker — he also breaks down why that work matters and how the strategies agencies use deliver the results their clients need.

If you want to remove friction from your sales process — and nurture leads with intention, listen here: https://bit.ly/3TSxnGC