Inuvo

10/28/2026

What happens to your audience reach when the user ID disappears?

In his latest article for The Drum, Inuvo's Eric Tilbury, VP of Programmatic Operations & Solutions Engineering, breaks down what Apple's latest Safari restrictions reveal about identity-dependent programmatic and shares 5 practical ways advertisers can reach more audiences without tracking them.

Read the full article:

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

08/25/2026

We’re excited to share that IntentKey by Inuvo has been named a finalist for Best Privacy Technology in the 2026 AdExchanger Awards! 🏆

IntentKey represents a different foundation for privacy-first advertising: replacing reliance on consumer identity with concept intelligence that helps marketers understand and activate real-time intent across the open web, without depending on cookies or personal identifiers.

We’re honored to see that approach recognized and look forward to celebrating with the programmatic community this September!

https://www.adexchanger.com/go/awards-2026/

08/11/2026

PRESS RELEASE:

After 16 years of leadership and service to Inuvo, Wally Ruiz will retire as Chief Financial Officer and remain an advisor through the end of 2026. His impact spans some of the most pivotal moments in our history, including the acquisition that laid the foundation for IntentKey and its continued commercialization and growth.

We’re also excited to welcome Derric Ciccone as President & Chief Financial Officer, bringing more than 20 years of finance, operations, and commercial leadership across global advertising, digital media, and e-commerce organizations.

And congratulations to Aleesha Parris, CPA, who has been promoted to Chief Accounting Officer after more than a decade of leadership and contributions at Inuvo.

We’re grateful for Wallace’s lasting impact and excited to welcome Derric and celebrate Aleesha as they step into their new roles on August 17.

Read the full press release:
https://inuvo.com/inuvo-announces-planned-financial-leadership-transitions/?utm_source=facebook&utm_medium=social&utm_content=press_release

07/10/2026

As conversations around Taylor Swift & Travis Kelce wedding spread across the open web, IntentKey detected rapidly evolving concept ecosystems and audience variations around luxury brands, sports, entertainment, fashion, and more.

The result?

• Audience growth wasn't the whole story. Sentiment revealed a much different narrative.

• One cultural moment created multiple audience variations, each driven by different motivations.

• Luxury audiences weren't one audience at all. Cartier's audience gravitated toward craftsmanship and horology, while Dior's centered around tailoring and couture.

This is one of the most underutilized applications of real-time audience intelligence. Before marketers activate audiences, they can understand why they're forming, how they're evolving, where the next opportunity is emerging, and most importantly, activate that engagement.

Read the analysis and explore the Taylor Swift audience model below.

Most marketers saw a headline. We uncovered the audience variations, concept relationships, and emerging opportunities hiding beneath it.

06/18/2026

When we analyzed a 2026 World Cup IntentKey Platform audience model, we found something much more interesting than soccer fans.

Audience size grew from 3.5M to 24M+ as opening matches approached, but the real story was hidden within the concepts driving that growth.

From FIFA and Major League Soccer to Shakira, MetLife Stadium, and host cities across North America, the audience wasn't simply growing. It was becoming more layered.

That's because major cultural moments aren't driven by a single interest or defined by keywords. They're shaped by overlapping motivations, behaviors, trends, and experiences that evolve in real time.

In our latest blog, we explore what the World Cup reveals about consumer intent, why static audience segments often miss the bigger picture, and how marketers can activate broad cultural moments or build more tailored audience variations aligned to their specific goals.

https://inuvo.com/what-the-world-cup-reveals-about-consumer-intent/?utm_source=facebook&utm_medium=social&utm_content=blog_post

06/08/2026

Modern consumer motivations overlap in ways that traditional audience segments just can't categorize accurately anymore.

In our latest blog, we break down:

• what IntentKey concepts are
• how they reveal the interconnected signals shaping audience intent
• why they're the foundation of modern audience intelligence

Discover how IntentKey concepts reveal the interconnected interests and motivations that shape real-time consumer intent.

05/18/2026

We’re excited to welcome Savannah Westbrock as Vice President of Commercial Strategy & Growth, while Eric Tilbury has been appointed Vice President of Programmatic Ops & Solutions Engineering and Katie Cooper named Head of Brand and Communications.

As Rob Buchner, Inuvo CEO, shared, “These leadership additions strengthen how we bring our AI to market by connecting demand, decisioning, and narrative with greater speed and clarity.”

Read the full press release:

https://inuvo.com/inuvo-strengthens-intentkey-leadership-team-to-advance-growth-and-execution/?utm_source=facebook&utm_medium=social&utm_content=press_release

05/01/2026

We’re pleased to announce the nomination of Sanja Partalo to Inuvo’s Board of Directors as we continue to advance IntentKey AI commercial integrations.
Sanja brings deep experience in scaling technology platforms and driving commercial growth across global organizations.

As Rob Buchner, Inuvo CEO, shared, “Her experience operating at the intersection of platforms, data, and media systems will be incredibly valuable as we continue to build upon IntentKey’s proprietary algorithm and concept graph.”

Read the full release:
https://inuvo.com/inuvo-announces-nomination-of-sanja-partalo-to-board-as-company-prioritizes-intentkey-ai-commercial-integrations/?utm_source=facebook&utm_medium=social&utm_content=press_release

04/16/2026

We’ve integrated with FreeWheel Buyer Cloud to advance IntentKey AI's programmatic decisioning capabilities. This integration enhances how audience intelligence is applied in real time, enabling faster, more informed decisions at the moment it matters most.

“Buyer Cloud provides the flexibility and control needed to bring our AI directly into the decisioning layer,” said Rob Buchner, Chief Executive Officer of Inuvo. “By integrating at the bidding level, we can apply IntentKey in a more dynamic and customizable way, advancing how advertisers evaluate and act on media opportunities.”

Read the full release below:

IntentKey AI Powers Real Time, Impression Level Decisions Through FreeWheel Buyer Cloud Bidding   LITTLE ROCK, Ark., April 15, 2026 (GLOBE NEWSWIRE) — Inuvo, Inc. (NYSE American: INUV), a leading...

04/14/2026

The latest IntentKey Platform update introduces a more intuitive experience, enhanced semantic understanding, a guided tutorial, and more!

Explore all the new features & upgrades built to help you understand and act on intent faster below.

Explore the latest IntentKey Platform update with a redesigned experience, interactive tutorial, AI enhancements, and smarter tools for building and activating audience models.