yU+co

yU+co yU+co is a digital innovation studio designing memorable visual content for every medium. Design feeds our imagination, as collaboration drives our process.

At the heart of our work is a complex message that has been condensed into a metaphor that is both striking and concise. Our ethos embodies a harmonized balance of creative expression, problem solving and of course, fun.

150 years of making a clean sweep. 🧹✨To celebrate BISSELL’s 150th anniversary, we’re revisiting a film we created to tel...
09/18/2026

150 years of making a clean sweep. 🧹✨

To celebrate BISSELL’s 150th anniversary, we’re revisiting a film we created to tell the story of a company that has spent a century and a half finding smarter ways to clean up our messes.

But this piece is about more than BISSELL’s history. It’s also about collaboration.

Created to showcase the partnership between BISSELL and FLEX, the film brings together the innovation behind BISSELL’s products with the manufacturing, technology and expertise that help bring those ideas to life.

We crafted the story as a journey through time — moving through archival photography, historic advertising, iconic products and key moments from BISSELL’s past. As the film progresses, that history begins to evolve into a more contemporary and abstract visual world, shifting the focus from 150 years of invention to the technology, collaboration and imagination driving what comes next.

Throughout the piece, we wanted the imagery to feel connected and constantly in motion — layering photography, product, typography and graphic elements into an evolving visual timeline that bridges BISSELL’s heritage with the future being built alongside FLEX.

150 years of ideas. Generations of products. And a collaboration helping turn what’s imagined into what’s next. 🫧🚀

Congratulations to BISSELL on an incredible milestone.

Collaboration MotionDesign BrandFilm Design VisualStorytelling yUco

🔎 Our latest title sequence is now streaming.We’re excited to share our new work for Last Seen, the psychological myster...
09/16/2026

🔎 Our latest title sequence is now streaming.

We’re excited to share our new work for Last Seen, the psychological mystery thriller now on Apple TV.

The series follows Ian Ridley, a former police detective whose young daughter disappeared without a trace 11 years ago. Now working as an emergency dispatcher, Ian’s life is upended when he receives a frantic call from a teenage girl he believes could be his missing daughter — sending him back into a search that has consumed his family for more than a decade.

For the opening, we wanted to capture the space where memory, grief and mystery begin to blur, drawing visual inspiration from David Hockney’s iconic photographic collage series known as the “Joiners.”
Hockney constructed these works from multiple photographs of the same subject, piecing together different viewpoints and moments in time to create a single fragmented image. That idea became a natural visual language for Last Seen — a story about searching through fragments of the past in an attempt to understand the present.

Fragments of childhood memories, fleeting personal moments and evocative images of nature come together like pieces of an incomplete picture. Rather than revealing everything at once, the imagery asks us to search the frame — mirroring a family desperately trying to assemble clues, memories and unanswered questions into something that finally makes sense.

And then, the picture begins to break apart.

As the sequence unfolds, the photographic compositions fracture and shift, transforming something initially beautiful and ethereal into something increasingly unsettled and ominous. The fragmented imagery becomes a reflection of the family itself — their sense of peace shattered as the search begins to reveal something much darker.

Memory becomes evidence. Beauty becomes unease. And every fragment might hold a clue.

Watch Last Seen now on Apple TV. 🔎

Animation CreativeDirection Design OpeningTitles DavidHockney Photography yUco

🍩 Consider this our official excuse to post something sweet.In honor of National Cream-Filled Donut Day, we’re digging i...
09/14/2026

🍩 Consider this our official excuse to post something sweet.

In honor of National Cream-Filled Donut Day, we’re digging into the archives for Superior Donuts — a comedy about an old-school Chicago donut shop, the neighborhood that surrounds it, and the unlikely friendships formed behind the counter.

Starring Judd Hirsch as Arthur, the stubborn longtime owner of Superior Donuts, and Jermaine Fowler as Franco, his ambitious young employee, the series is really about two generations — and two very different perspectives — learning how to coexist in a neighborhood that’s changing around them.

For the title sequence, we wanted to capture that same warmth, humor and handmade charm. Using the visual language of the donut shop itself, the credits become part of Arthur and Franco’s world — playful, colorful and served up with plenty of personality.

Because sometimes a neighborhood institution is about more than what’s on the menu. It’s about the people who keep coming back.

And today, preferably, what’s on the menu is cream-filled. 🍩😋

Happy !

Design Typography CBS JuddHirsch JermaineFowler yuco_posting

🏹 Steal from the rich. Give to the poor.Few characters are more closely associated with giving back — albeit by unconven...
09/11/2026

🏹 Steal from the rich. Give to the poor.

Few characters are more closely associated with giving back — albeit by unconventional means — than Robin Hood. So in honor of International Day of Charity, we’re revisiting our title design for Robin Hood.

This reimagining of the legend presents “the Hood” not simply as an outlaw, but as a revolutionary fighting against a corrupt and greedy government — inspiring an uprising among ordinary people along the way.

That idea became the foundation for our titles.

The film exists in a world that resembles the Middle Ages, but is filled with deliberate anachronisms, giving us the freedom to imagine the sequence as a kind of medieval comic book — a bold, graphic retelling of rebellion, resistance and the birth of a legend.

Visually, we drew inspiration from the woodcut-style Wanted posters seen throughout the film, expanding that language into something that also feels like Medieval street art: imagery created by and for the people, spreading the story of Robin Hood through the streets as his grassroots movement grows.

The rough-hewn woodcut aesthetic gives the sequence the feeling of propaganda, folklore and comic-book storytelling all at once — as though we’re watching the Hood legend being printed, shared and passed from one generation to the next.

We used that visual language to frame the entire film, beginning with the Main Title and returning to it for the Main on End, transforming Robin Hood from a man into the larger-than-life folk hero history remembers.

Because long before hashtags, fundraisers and Giving Tuesday, there was a guy in Sherwood Forest with a bow, an arrow and a fairly radical approach to wealth redistribution. 🏹🌲

In honor of International Day of Charity, here’s to one of storytelling’s most enduring champions of giving back.

🎒✏️ A new school year begins — and with it, another reminder of just how much education can shape a child’s future.To we...
09/10/2026

🎒✏️ A new school year begins — and with it, another reminder of just how much education can shape a child’s future.

To welcome students back to the classroom, we’re revisiting our title sequence for Waiting for “Superman”, Davis Guggenheim’s powerful documentary examining the challenges facing America’s public education system.

The film follows several families searching for better educational opportunities for their children, revealing a system filled with enormous promise, but also inequality, bureaucracy and uncertainty.

For the titles, we wanted to reflect that story through the visual language of childhood itself.

Hand-drawn illustrations, classroom doodles, notebook-paper textures and simple animation give the sequence an innocence and optimism that feels as though it could have come directly from a student’s imagination. But beneath that playful surface is something more complicated — a reminder that behind every statistic, policy debate and failing institution is a child with hopes for what their future might become.

That contrast between childlike possibility and a deeply imperfect system became the heart of the sequence.

As classrooms fill up again this fall, here’s to the students, teachers and families beginning another year — and to continuing to imagine an education system worthy of every child’s potential. 🍎📚

🌹 Behind the Scenes: Love is complicated. So are the lines.For The Roses, we wanted the opening titles to capture someth...
09/08/2026

🌹 Behind the Scenes: Love is complicated. So are the lines.

For The Roses, we wanted the opening titles to capture something most relationships know all too well: love has a way of getting tangled.

The film follows Ivy and Theo as their once-loving marriage begins to unravel — so we built the sequence around a deceptively simple metaphor: a single line.

Inspired by Theo’s habit of sketching on napkins, we developed a cel-animated world of hand-drawn line art where two characters weave in and out of each other’s lives. The lines connect, collide, knot, separate and reconnect — playfully tracing the evolution of a relationship from romance and intimacy to frustration, conflict and something considerably messier.

Even the typography joins the relationship drama, with credits inspired by concrete poetry twisting and reshaping themselves within the drawings.

And because every good love story deserves a romantic ending — even a deeply dysfunctional one — the napkin itself eventually leaves the two-dimensional world, folding in 3D to become a paper rose. 🌹

This behind-the-scenes look takes you through that evolution — from our earliest sketches and animation tests to the finished sequence.

Sometimes love blossoms. Sometimes it unravels. Sometimes it does both.

🎬 The Roses

Main Title Design + Animation by yU+co
Animation CelAnimation Typography FilmDesign DesignProcess yUco

🦒🦥🦩🐒🦓🐘🐍🦏 It’s National Wildlife Day… so naturally, we’re letting the animals take over the feed.For Life of Pi, we had t...
09/04/2026

🦒🦥🦩🐒🦓🐘🐍🦏 It’s National Wildlife Day… so naturally, we’re letting the animals take over the feed.

For Life of Pi, we had the incredible opportunity to collaborate closely with director Ang Lee on an opening title sequence that introduces us to Pi’s world before his extraordinary journey begins.

And what a world it is.

Set inside his family’s zoo in Pondicherry, the sequence wanders through a lush, dreamlike menagerie where giraffes peek through the trees, sloths take their time, flamingos strut, monkeys cause trouble, elephants roam, and seemingly every corner reveals another creature.

Working with Ang, we wanted the titles to do more than simply introduce the film’s credits. The idea was to capture the wonder, curiosity and discovery at the heart of Pi’s childhood — allowing us to experience this extraordinary world through his eyes.

The credits themselves become part of that discovery, integrated into signs, architecture, shadows, reflections and objects throughout the zoo, so the typography feels like it belongs within Pi’s world rather than sitting on top of it.

Beautiful. Mysterious. Sometimes funny. Sometimes dangerous. And always worthy of a closer look.

So in honor of , we’re revisiting one of the wildest casts we’ve ever had the pleasure of working with.

Swipe to meet the animals. 🐾

In honor of Gloria Steinem, we’re revisiting our main title sequence for Mrs. America — a series about a moment when the...
09/03/2026

In honor of Gloria Steinem, we’re revisiting our main title sequence for Mrs. America — a series about a moment when the fight over women’s equality moved to the center of American culture and politics.

Few people helped bring that fight into the public consciousness more powerfully than Gloria Steinem.

As a journalist, activist and organizer, Steinem became one of the most recognizable voices of the modern women’s movement. She co-founded Ms. magazine, helped establish the National Women’s Political Caucus, advocated for the Equal Rights Amendment, and spent decades pushing issues such as workplace equality, reproductive freedom, political representation and gender discrimination into the national conversation.

She also understood something fundamental about cultural change: visibility matters. Who gets seen. Who gets heard. Who gets represented. And who gets to shape the story.

That idea became central to our main title sequence for Mrs. America.

We drew from the visual language of the 1970s — advertising, magazines, political campaigns, television and popular culture — creating a collage of images that reflects a country being forced to reconsider deeply ingrained ideas about gender, power and identity.

The sequence juxtaposes the polished optimism of the era with the social and political tensions beneath it, capturing a moment when women were challenging not only laws and institutions, but the images and expectations that had long defined their place in American life.

Gloria Steinem helped change those expectations.

And more than half a century later, her influence can still be felt in the conversations she helped bring into the mainstream.

In honor of Gloria Steinem — writer, organizer, activist, and one of the defining voices of the women’s movement.

05/14/2026

After 16 years away, the hit medical comedy Scrubs is back! yU+co was honored to take part in this exciting return, working with ABC to create a reimagining of the iconic title sequence. Set to the original theme from 2001, Superman, the sequence follows familiar faces and a new generation of interns through the hospital. Our goal was to create a sequence that felt modern and evolved, while staying true to the spirit that fans know and love. To update the feel of the titles, we utilized digital displays, modern set pieces, and a final logo reveal that pays homage to the original credits. 🩺

yU+co art directed the live-action shoot, developing pre-vis that guided the motion-control shoot across the hospital set. The production included 24 setups with 8 cast members, each choreographed to create a seamless sequence.

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