DNA - Digital Niche Agency

DNA - Digital Niche Agency DNA adds revenue to your bottom-line through our Digital Marketing services. Our success is truly measured by the growth rate of our clients companies.
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We create infectious content, distribute it across concentrated channels, and scale traffic with exceptional ads. DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 15 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands we have learned what works and how to implement a revenue

driving marketing strategy. Watching the digital marketing landscape evolve everyday, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach we want to make the process easy, so we can begin getting you more market share with our formula. Lets work together and take your company to the next level.

The day after 9/11, a private plane carried prototype robots to Ground Zero to search inside the towers when the city co...
06/19/2026

The day after 9/11, a private plane carried prototype robots to Ground Zero to search inside the towers when the city could not afford to lose another firefighter.

Hiten Sonpal was part of that team. That moment set the course for everything that followed.

Over 20 years later, he is the CEO of RISE Robotics, leading a team that built the Beltdraulic system, a patented fluid-free alternative to hydraulics that runs at 75% efficiency versus hydraulics' 25%. They have an Air Force contract, commercial customers in oil and gas, and a growing investor community of over 2,500 people.

In this episode of Test. Optimize. Scale., Jason Fishman sits down with Hiten to cover the technology, the business strategy, and what founders need to know about scaling a deep tech company.

Watch the full episode here: https://youtu.be/JTB2Nh3NMec

Hiten Sonpal is the CEO of RISE Robotics and a robotics industry ve...

06/18/2026

Bruce Virga recently joined DNA as Head of Strategic Partnerships. Before that, he co-founded and ran a funding portal, watching hundreds of campaigns launch from the inside. The funded ones made different marketing decisions than the ones that stalled.

On June 24 at 10 AM PST, he joins DNA CEO Jason Fishman to break down which decisions mattered.

For anyone running a campaign. Free to attend, replay included.

https://bit.ly/4eA9kqL

Two weeks from today, DNA CEO Jason Fishman sits down with Bruce Virga, who recently joined DNA as our Head of Strategic...
06/11/2026

Two weeks from today, DNA CEO Jason Fishman sits down with Bruce Virga, who recently joined DNA as our Head of Strategic Partnerships, for a live session on what he learned running a funding portal.

From the portal side, Bruce watched hundreds of regulated investment crowdfunding campaigns launch. Those who reached their goal tended to share a few habits. The ones that stalled usually made the same mistakes before launch day.

Unfiltered Lessons From a Former Funding Portal CEO Wednesday, June 24 at 10 AM PST

The session covers the marketing and partnership decisions that bring investors in, the ones that fall flat, and how to set realistic expectations on timeline, budget, and conversion.

It's built for anyone running a campaign, at any stage, along with the marketers supporting them. Free to attend, replay included.

Register: https://attendee.gotowebinar.com/register/6575150358789681760?source=Social+Media

06/01/2026

Why does so much marketing repel the very prospects it's trying to attract? According to Tom Ruwitch, it's because brands lead with themselves instead of the customer's story. In our new episode, he shares the 3 E's and the PLAN framework — simple tools founders can use to make content (and capital raise campaigns) actually resonate. Give it a listen and let us know which framework you'd try first.

Watch the full video: https://dub.sh/pmWsPpI

06/01/2026

New episode out. Jack Hoss from RealDealCrew joins us to break down how real estate investors are actually using AI — from underwriting multifamily deals to handling inbound calls with an AI receptionist, plus the Google and Bing Business Profile setup that keeps him visible locally. If you're an operator trying to put AI to work without the fluff, this one's worth a listen. Full episode on YouTube.

Watch the full video: https://dub.sh/RGFPPe8

05/30/2026

If you're running Google Ads (or about to), this one's worth your time. Jeff Coleman has been buying search since 2004, and on EP. 239 he breaks down the messaging shift that lifted one client's conversion rate by 6–7% — plus the conversion tracking mistake that quietly trains Google to send you the wrong leads. Watch the full conversation on the Test. Optimize. Scale. channel.

Watch the full video: https://dub.sh/Fcx99or

05/30/2026

Most founders launching a raise have a channel list and a launch date — and call it a strategy. It's not. In our latest webinar, Jason Fishman and Jeanette Cornish walk through the 8-section framework DNA has used across 500+ capital raise campaigns, plus an honest take on where AI helps and where it falls short. Watch the full session (free deck included) when you have an hour.

Watch the full video: https://dub.sh/zcQkYlY

05/28/2026

AI in real estate marketing is still wildly underutilized. The founders using it well aren't replacing storytelling — they're scaling it. Here's where the gap is 👇

https://dub.sh/aQQgO6u

Tomorrow at 10am PT. CEO Jason Fishman and Account Manager Janette Cornish are going live to break down exactly how DNA ...
05/19/2026

Tomorrow at 10am PT. CEO Jason Fishman and Account Manager Janette Cornish are going live to break down exactly how DNA builds an 8-Point Marketing Strategy in 2026. Industry research, competitive intelligence, audience personas, channel stacks, creative direction, partnership development, projections, and the full activation plan.

This is the framework behind strategies that have driven multi-million dollar outcomes. Register now, even if you cannot make it live we will send you the recording and the deck. 👇

https://us06web.zoom.us/webinar/register/1017781061405/WN_FepgqufxR_2hs4fbTDNkzA

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