DNA - Digital Niche Agency

09/25/2026

Eric Josovitz, founder and CEO of Adapt CFO, joins Jason Fishman on EP. 249 of Test. Optimize. Scale.

Eric has been a fractional CFO for PrizePicks, helped grow Encompass Rx from $100M to $400M before its sale to CVS, and works with founders on the finance side of growth.

In this episode:
◾ Why you should never give away more than 30% in a round
◾Why equity is the most expensive capital you can raise
◾How overvaluing your company sets up a down round
◾When to raise, and why it should be before you need it
◾How to scale: pour into what works, cut what doesn't

How much equity should a founder give away in a funding round? Eric...

09/19/2026

Karl Pontau, founder of Vouch Connections and host of The Human Connection Podcast, joins Jason Fishman on EP. 248 of Test. Optimize. Scale.

His core idea: it does not matter if your business is B2B or B2C. It is really H2H, human to human.

In this episode:
▪️ Why every business relationship needs both transactions and personal connection
▪️Building relationships before you need them
▪️The research on why we avoid networking, and why we are wrong about it
▪️The law firm that grew from zero to $3M by listening to callers for 10 minutes
▪️Why real relationships are a moat in the AI era

Watch the episode here: https://bit.ly/4hzoU7w

Looking for practical networking and relationship management tips t...

09/18/2026

Your campaign going live does not mean investors are waiting.

For many founders, the expensive surprise comes after launch: reaching investors takes marketing, building momentum takes time, and neither works without a realistic budget.

Join Digital Niche Agency (DNA) for Can Your Raise Afford to Go Live?

We will discuss what to budget for, what to build before launch, and how to assess early results before deciding whether to keep investing in your campaign.

📅 September 30th | 10 AM PT
With Jason Fishman, CEO; Nicky Cheung, Head Media Buyer; and Abigail Kehr, Account Director.

Preparing to launch? Already live but struggling to gain traction? This conversation is for you.

Save your seat: https://bit.ly/4hfJzw2

08/19/2026

Tomorrow at 10 AM PT, we're opening up the creative blueprint behind multiple multi-million-dollar online raises.

The investor story. The ads. The landing pages. The retargeting. How it all fits together, and how to know what's actually working.

One hour, live, with Jason Fishman, Jack Sweeney, and Mark Laufgraben.

Click here to register: https://bit.ly/3Svp2LE

08/12/2026

When investors first encounter an offering, the creative does most of the early work.

It earns attention. It signals credibility. It turns a complex story into something people can understand and act on.

On Aug 20th, Jason Fishman, Jack Sweeney, and Mark Laufgraben go live to break down how strategy, design, and content come together across standout online raises.

You'll walk away with a practical framework for:
→ Shaping an investor story that's clear, differentiated, and believable
→ Turning that story into ads, landing pages, webinars, email, and retargeting
→ Testing and measuring creative by investor quality, not vanity metrics

🗓 Thursday, Aug 20 · 10 AM PT / 1 PM ET

🔗 Register: https://bit.ly/3Svp2LE

08/07/2026

A third of search traffic has moved to AI platforms.

Your next investor is not Googling you. They are asking ChatGPT and Claude whether you are credible.

In our July webinar, CEO Jason Fishman and Head of Content Khalil Doheny broke down generative engine optimization (GEO): the system for getting AI platforms to retrieve, cite, and recommend your brand.

The six parts:
1. Prompt panel: find the questions that influence revenue and investor decisions
2. Repeatable baseline: test ChatGPT and Claude under controlled conditions
3. Source map: turn every mention, citation, and error into a content action
4. Answer-ready structure: write pages AI can retrieve, verify, and cite
5. Authority engine: create original evidence and distribute it into trusted ecosystems
6. Measurement model: track mentions, citations, accuracy, and shortlist rate

A few takeaways worth sitting with:
- Branded prompts find you. Unbranded prompts are where new audiences live.
- Score every prompt on value, evidence, gap, and win before creating content.
- Reddit and Google reviews carry real weight. AI checks who wrote the review.
- Results often show in 30 to 90 days, faster than traditional SEO.

Watch the full replay here: https://youtu.be/ClT7JBQFJGA
Free deck here: https://docs.google.com/presentation/d/1Ev7K5YsQ22JtSWtnAA4KeyA43wQEjALBRGpgPMpfBV0/edit?usp=sharing

07/18/2026

Google rankings are no longer the whole visibility game.

Investors, buyers and decision-makers are increasingly using ChatGPT and Claude to research markets, companies and leadership teams.

The question is no longer only “Does your company rank?”

It is also “Does AI understand why your company matters?”

Join DNA CEO and Co-Founder Jason Fishman and Head of Content and AI Integration Khalil Doheny for How to Rank on ChatGPT and Claude

You’ll learn how to create content that builds authority, supports growth, and improves how your company appears across AI-powered discovery platforms.

📅 Thursday July 30th
🕙 10:00 AM PT / 1:00 PM ET
💻 Live online webinar

Register free: https://us06web.zoom.us/webinar/register/2317842355475/WN_Y01QNvFyTRCGkoKPSBFPOg

06/19/2026

The day after 9/11, a private plane carried prototype robots to Ground Zero to search inside the towers when the city could not afford to lose another firefighter.

Hiten Sonpal was part of that team. That moment set the course for everything that followed.

Over 20 years later, he is the CEO of RISE Robotics, leading a team that built the Beltdraulic system, a patented fluid-free alternative to hydraulics that runs at 75% efficiency versus hydraulics' 25%. They have an Air Force contract, commercial customers in oil and gas, and a growing investor community of over 2,500 people.

In this episode of Test. Optimize. Scale., Jason Fishman sits down with Hiten to cover the technology, the business strategy, and what founders need to know about scaling a deep tech company.

Watch the full episode here: https://youtu.be/JTB2Nh3NMec

Hiten Sonpal is the CEO of RISE Robotics and a robotics industry ve...

06/18/2026

Bruce Virga recently joined DNA as Head of Strategic Partnerships. Before that, he co-founded and ran a funding portal, watching hundreds of campaigns launch from the inside. The funded ones made different marketing decisions than the ones that stalled.

On June 24 at 10 AM PST, he joins DNA CEO Jason Fishman to break down which decisions mattered.

For anyone running a campaign. Free to attend, replay included.

https://bit.ly/4eA9kqL

06/11/2026

Two weeks from today, DNA CEO Jason Fishman sits down with Bruce Virga, who recently joined DNA as our Head of Strategic Partnerships, for a live session on what he learned running a funding portal.

From the portal side, Bruce watched hundreds of regulated investment crowdfunding campaigns launch. Those who reached their goal tended to share a few habits. The ones that stalled usually made the same mistakes before launch day.

Unfiltered Lessons From a Former Funding Portal CEO Wednesday, June 24 at 10 AM PST

The session covers the marketing and partnership decisions that bring investors in, the ones that fall flat, and how to set realistic expectations on timeline, budget, and conversion.

It's built for anyone running a campaign, at any stage, along with the marketers supporting them. Free to attend, replay included.

Register: https://attendee.gotowebinar.com/register/6575150358789681760?source=Social+Media