DNA - Digital Niche Agency

DNA - Digital Niche Agency DNA adds revenue to your bottom-line through our Digital Marketing services. Our success is truly measured by the growth rate of our clients companies.
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We create infectious content, distribute it across concentrated channels, and scale traffic with exceptional ads. DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 15 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands we have learned what works and how to implement a revenue

driving marketing strategy. Watching the digital marketing landscape evolve everyday, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach we want to make the process easy, so we can begin getting you more market share with our formula. Lets work together and take your company to the next level.

05/30/2026

If you're running Google Ads (or about to), this one's worth your time. Jeff Coleman has been buying search since 2004, and on EP. 239 he breaks down the messaging shift that lifted one client's conversion rate by 6–7% — plus the conversion tracking mistake that quietly trains Google to send you the wrong leads. Watch the full conversation on the Test. Optimize. Scale. channel.

Watch the full video: https://dub.sh/Fcx99or

05/30/2026

Most founders launching a raise have a channel list and a launch date — and call it a strategy. It's not. In our latest webinar, Jason Fishman and Jeanette Cornish walk through the 8-section framework DNA has used across 500+ capital raise campaigns, plus an honest take on where AI helps and where it falls short. Watch the full session (free deck included) when you have an hour.

Watch the full video: https://dub.sh/zcQkYlY

05/28/2026

AI in real estate marketing is still wildly underutilized. The founders using it well aren't replacing storytelling — they're scaling it. Here's where the gap is 👇

https://dub.sh/aQQgO6u

Tomorrow at 10am PT. CEO Jason Fishman and Account Manager Janette Cornish are going live to break down exactly how DNA ...
05/19/2026

Tomorrow at 10am PT. CEO Jason Fishman and Account Manager Janette Cornish are going live to break down exactly how DNA builds an 8-Point Marketing Strategy in 2026. Industry research, competitive intelligence, audience personas, channel stacks, creative direction, partnership development, projections, and the full activation plan.

This is the framework behind strategies that have driven multi-million dollar outcomes. Register now, even if you cannot make it live we will send you the recording and the deck. 👇

https://us06web.zoom.us/webinar/register/1017781061405/WN_FepgqufxR_2hs4fbTDNkzA

Most strategies are 10 pages of recycled recommendations. Ours run deep enough to build an entire campaign from page one...
05/06/2026

Most strategies are 10 pages of recycled recommendations. Ours run deep enough to build an entire campaign from page one.

On May 20 at 10am PT, CEO Jason Fishman and Account Manager Janette Cornish are breaking down exactly how DNA builds an 8-Point Marketing Strategy in 2026. Industry research, competitive intelligence, audience personas, channel stacks, creative direction, partnership development, projections, and the full activation plan.

Real examples. Real tools. The actual thinking behind strategies that have driven multi-million dollar outcomes.

Can't make it live? Register anyway, and we'll send you the recording and the deck. 👇
https://bit.ly/49jEUpL

04/20/2026

Most founders think their raise is a traffic problem.

It's not.

The industry email-to-investment conversion rate sits around 5%. That means 95% of people who open your campaign email never invest. You can double your traffic and still stall.

The real problem is conviction, and most campaigns never deliberately build it.

Retail investors need 5 to 7 touchpoints before they commit money. A campaign page visit is one. A LinkedIn like is zero. The gap between "interested" and "investor" is wider than most founders realize, and closing it requires a completely different strategy than driving clicks.
We broke down exactly why traffic fails to convert, and what a conviction-first campaign actually looks like, in our latest post.

https://bit.ly/48bKaeC

Most people treat a podcast booking as the end goal.Get booked. Show up. Share the link once. Move on.But it’s how you u...
04/10/2026

Most people treat a podcast booking as the end goal.

Get booked. Show up. Share the link once. Move on.

But it’s how you use it that counts.
One recording can generate social clips for two weeks, an article, email material, ad creative, and a credibility asset that lives on your site long after the episode drops.

On April 29th at 10 am PST, Jason Fishman and Khalil Doheny will walk through the full process. We’ll talk about pitching shows at scale, getting booked without it taking over your calendar, showing up memorably… and turning every appearance into a real content engine.

Register here: https://bit.ly/3NXotrY

Tomorrow is the day. 📅 Investors aren't customers. They don't convert the same way, they don't respond to the same messa...
03/25/2026

Tomorrow is the day. 📅 Investors aren't customers. They don't convert the same way, they don't respond to the same messaging, and they don't trust the same signals.

March 25th at 10 am PST, Jason Fishman, Nicky Cheung, and Mark Laufgraben are mapping the full investor journey — from first impression to committed capital — and showing you where most funnels break before they ever get there.

→ Investor messaging vs. customer messaging — what's actually different
→ Founder visibility: why what comes up when someone Googles you matters more than your headline
→ The real stages of the journey and what investors need at each one
→ How your ads, landing page, and follow-up have to work as one system

One day left to register. Join us live or sign up for the recording.

https://bit.ly/40XaPaX

03/19/2026

You have one week.

Most founders pitch investors the same way they pitch customers. Different audience. Different stakes. Completely different decision process.

The gap between your first ad and a committed investor isn't just a funnel problem. It's a trust problem. And trust doesn't start on your landing page. It starts with what someone finds when they search your name before they decide whether to take a meeting.

March 25th at 10 am PST, Jason Fishman, Nicky Cheung, and Mark Laufgraben are breaking down how the full customer journey works when capital is on the line.

→ Why your messaging is probably written for the wrong person
→ How founder visibility builds trust that ads alone can't
→ Where funnels break and how to fix them
→ Getting ads, landing pages, and follow-up pulling in one direction

For founders raising capital, marketers running paid media, and anyone tired of clicks that lead nowhere.

Register now, or sign up for the recording.

https://bit.ly/40XaPaX

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