DNA - Digital Niche Agency

08/19/2026

Tomorrow at 10 AM PT, we're opening up the creative blueprint behind multiple multi-million-dollar online raises.

The investor story. The ads. The landing pages. The retargeting. How it all fits together, and how to know what's actually working.

One hour, live, with Jason Fishman, Jack Sweeney, and Mark Laufgraben.

Click here to register: https://bit.ly/3Svp2LE

08/12/2026

When investors first encounter an offering, the creative does most of the early work.

It earns attention. It signals credibility. It turns a complex story into something people can understand and act on.

On Aug 20th, Jason Fishman, Jack Sweeney, and Mark Laufgraben go live to break down how strategy, design, and content come together across standout online raises.

You'll walk away with a practical framework for:
→ Shaping an investor story that's clear, differentiated, and believable
→ Turning that story into ads, landing pages, webinars, email, and retargeting
→ Testing and measuring creative by investor quality, not vanity metrics

🗓 Thursday, Aug 20 · 10 AM PT / 1 PM ET

🔗 Register: https://bit.ly/3Svp2LE

08/07/2026

A third of search traffic has moved to AI platforms.

Your next investor is not Googling you. They are asking ChatGPT and Claude whether you are credible.

In our July webinar, CEO Jason Fishman and Head of Content Khalil Doheny broke down generative engine optimization (GEO): the system for getting AI platforms to retrieve, cite, and recommend your brand.

The six parts:
1. Prompt panel: find the questions that influence revenue and investor decisions
2. Repeatable baseline: test ChatGPT and Claude under controlled conditions
3. Source map: turn every mention, citation, and error into a content action
4. Answer-ready structure: write pages AI can retrieve, verify, and cite
5. Authority engine: create original evidence and distribute it into trusted ecosystems
6. Measurement model: track mentions, citations, accuracy, and shortlist rate

A few takeaways worth sitting with:
- Branded prompts find you. Unbranded prompts are where new audiences live.
- Score every prompt on value, evidence, gap, and win before creating content.
- Reddit and Google reviews carry real weight. AI checks who wrote the review.
- Results often show in 30 to 90 days, faster than traditional SEO.

Watch the full replay here: https://youtu.be/ClT7JBQFJGA
Free deck here: https://docs.google.com/presentation/d/1Ev7K5YsQ22JtSWtnAA4KeyA43wQEjALBRGpgPMpfBV0/edit?usp=sharing

07/18/2026

Google rankings are no longer the whole visibility game.

Investors, buyers and decision-makers are increasingly using ChatGPT and Claude to research markets, companies and leadership teams.

The question is no longer only “Does your company rank?”

It is also “Does AI understand why your company matters?”

Join DNA CEO and Co-Founder Jason Fishman and Head of Content and AI Integration Khalil Doheny for How to Rank on ChatGPT and Claude

You’ll learn how to create content that builds authority, supports growth, and improves how your company appears across AI-powered discovery platforms.

📅 Thursday July 30th
🕙 10:00 AM PT / 1:00 PM ET
💻 Live online webinar

Register free: https://us06web.zoom.us/webinar/register/2317842355475/WN_Y01QNvFyTRCGkoKPSBFPOg

06/19/2026

The day after 9/11, a private plane carried prototype robots to Ground Zero to search inside the towers when the city could not afford to lose another firefighter.

Hiten Sonpal was part of that team. That moment set the course for everything that followed.

Over 20 years later, he is the CEO of RISE Robotics, leading a team that built the Beltdraulic system, a patented fluid-free alternative to hydraulics that runs at 75% efficiency versus hydraulics' 25%. They have an Air Force contract, commercial customers in oil and gas, and a growing investor community of over 2,500 people.

In this episode of Test. Optimize. Scale., Jason Fishman sits down with Hiten to cover the technology, the business strategy, and what founders need to know about scaling a deep tech company.

Watch the full episode here: https://youtu.be/JTB2Nh3NMec

Hiten Sonpal is the CEO of RISE Robotics and a robotics industry ve...

06/18/2026

Bruce Virga recently joined DNA as Head of Strategic Partnerships. Before that, he co-founded and ran a funding portal, watching hundreds of campaigns launch from the inside. The funded ones made different marketing decisions than the ones that stalled.

On June 24 at 10 AM PST, he joins DNA CEO Jason Fishman to break down which decisions mattered.

For anyone running a campaign. Free to attend, replay included.

https://bit.ly/4eA9kqL

06/11/2026

Two weeks from today, DNA CEO Jason Fishman sits down with Bruce Virga, who recently joined DNA as our Head of Strategic Partnerships, for a live session on what he learned running a funding portal.

From the portal side, Bruce watched hundreds of regulated investment crowdfunding campaigns launch. Those who reached their goal tended to share a few habits. The ones that stalled usually made the same mistakes before launch day.

Unfiltered Lessons From a Former Funding Portal CEO Wednesday, June 24 at 10 AM PST

The session covers the marketing and partnership decisions that bring investors in, the ones that fall flat, and how to set realistic expectations on timeline, budget, and conversion.

It's built for anyone running a campaign, at any stage, along with the marketers supporting them. Free to attend, replay included.

Register: https://attendee.gotowebinar.com/register/6575150358789681760?source=Social+Media

06/01/2026

Why does so much marketing repel the very prospects it's trying to attract? According to Tom Ruwitch, it's because brands lead with themselves instead of the customer's story. In our new episode, he shares the 3 E's and the PLAN framework — simple tools founders can use to make content (and capital raise campaigns) actually resonate. Give it a listen and let us know which framework you'd try first.

Watch the full video: https://dub.sh/pmWsPpI

06/01/2026

New episode out. Jack Hoss from RealDealCrew joins us to break down how real estate investors are actually using AI — from underwriting multifamily deals to handling inbound calls with an AI receptionist, plus the Google and Bing Business Profile setup that keeps him visible locally. If you're an operator trying to put AI to work without the fluff, this one's worth a listen. Full episode on YouTube.

Watch the full video: https://dub.sh/RGFPPe8

05/30/2026

If you're running Google Ads (or about to), this one's worth your time. Jeff Coleman has been buying search since 2004, and on EP. 239 he breaks down the messaging shift that lifted one client's conversion rate by 6–7% — plus the conversion tracking mistake that quietly trains Google to send you the wrong leads. Watch the full conversation on the Test. Optimize. Scale. channel.

Watch the full video: https://dub.sh/Fcx99or