06/06/2026
What if your marketing problem has almost nothing to do with algorithms, social media, or even ๐ค๐ฐ๐ฏ๐ด๐ช๐ด๐ต๐ฆ๐ฏ๐ค๐บ - at all?
In this surprisingly deep and insightful conversation, I asked content strategist and Content Queen founder Mariah MacInnes to unpack why ๐ด๐ฐ ๐ฎ๐ข๐ฏ๐บ practice owners struggle with marketing โ especially healing arts professionals who care so much about helping people, but get super squirmy when it comes to being seen themselves! ๐ซฃ
We talked about the difference between a true marketing strategy and simply posting content, how to choose platforms that fit your personality and audience, why storytelling matters more than polished perfection, and how authenticity, mindset, and even energy impact the way people respond to your work.
If you feel like you should be online but you HATE the idea, I think youโll like this.
Itโs funny, affirming - ๐ข๐ฏ๐ฅ practical.
In this episode youโll learn:
ยป Why a ๐ฝ๐ผ๐๐๐ถ๐ป๐ด ๐๐ฐ๐ต๐ฒ๐ฑ๐๐น๐ฒ is NOT a marketing strategy. (New idea!)
ยป How to choose marketing platforms that ๐๐๐ฉ๐ช๐๐ก๐ก๐ฎ ๐๐๐ฉ ๐ฎ๐ค๐ช๐ง ๐ฅ๐๐ง๐จ๐ค๐ฃ๐๐ก๐๐ฉ๐ฎ and business goals.
ยป Why ๐๐ต๐ฒ๐ฟ๐ฎ๐ฝ๐ถ๐๐๐ ๐ฎ๐ป๐ฑ ๐ต๐ฒ๐ฎ๐น๐ฒ๐ฟ๐ ๐ผ๐ณ๐๐ฒ๐ป ๐๐๐ฟ๐๐ด๐ด๐น๐ฒ with visibility and self-promotion. (๐๐ถ๐ช๐ญ๐ต ๐ช๐ฏ ๐ง๐ฐ๐ณ ๐ด๐ฐ ๐ฎ๐ข๐ฏ๐บ ๐ฐ๐ง ๐ถ๐ดโฆ)
ยป Why storytelling creates more ๐บ๐ฒ๐ฎ๐ป๐ถ๐ป๐ด๐ณ๐๐น ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป than โperfectโ marketing
ยป Why no strategy is going to work unless you actually ๐๐๐ก๐๐๐ซ๐ ๐๐ฃ ๐ฉ๐๐ ๐ข๐๐จ๐จ๐๐๐ youโre sharing
๐๐ฒ๐ฟ๐ฒโ๐ ๐๐ต๐ฎ๐ ๐ ๐น๐ผ๐๐ฒ๐ฑ ๐บ๐ผ๐๐ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ถ๐ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ฎ๐๐ถ๐ผ๐ป.
Mariah teaches that social media is less about โsellingโ and more about creating an authentic exchange of energy with the people youโre here to help.
And when you nail that, youโll be able to create marketing that feels sustainable, aligned โ ๐ต๐๐บ๐ฎ๐ป (!) โ without burning yourself out trying to perform online.
If this one clicks for you, go through it again with a notebook close by โ because Mariah dropped a ton of wisdom here.
Then - what if you chose one small step to try? Start the email list. Make your first video. Tell the story. Post the imperfect thingโฆ
Or just start paying attention to what your clients are already showing you every day.
Are you seeing how visibility, mindset, money, ๐๐ฃ๐ sustainable growth are all more connected than you thought?
Good.
Because youโre exactly the kind of person I created this podcast for. :)
Listen to the full episode. Link in the Comments.
~Wendy
P.S. I think โ๐ ๐ฐ๐ถ๐ณ ๐ด๐ฐ๐ค๐ช๐ข๐ญ ๐ฎ๐ฆ๐ฅ๐ช๐ข ๐ช๐ด ๐บ๐ฐ๐ถ๐ณ ๐ด๐ฉ๐ฐ๐ฑ ๐ธ๐ช๐ฏ๐ฅ๐ฐ๐ธโฆ โ is going to stick in MY head forever now!
