06/11/2026
It's official! Marriott International has completed its acquisition of Lefay, an Italian luxury wellness brand, making it the first brand in Marriott's portfolio exclusively focused on luxury wellness.
Wellness tourism is one of the fastest-growing segments in travel, and it's reshaping what guests expect from their hotel stay.
So what does that mean for you as a hotelier?
✅ Wellness touchpoints are becoming a booking factor, not a bonus
✅ Properties that don't evolve with guest expectations will lose ground to those that do
✅ You don't have to be a luxury resort to capture this guest, you just have to be intentional
Southwest Hospitality Management works with hotel owners who want to understand where their market is heading and make sure their property is ready for it. 📩 Let's talk about your property.
