The East Side

Milwaukee's East Side BID includes Prospect, North and Farwell Avenues and many interesting turns in between.

09/02/2026

Hooligans Milwaukee is celebrating another year! 🍻 🎉

Save the date for Hooligan's 90th Anniversary Party on Sunday, September 13 from 12 to 6 PM.

Come celebrate with live music from Alex Wilson from 1 to 4 PM, craft vendors, and plenty of good times. Gather your crew and come raise a glass to another year of Hooligan's on the East Side! 🥳

09/01/2026

Ivanhoe Plaza began as a temporary experiment in placemaking. Today, it has the opportunity to become something lasting: a permanent, concrete public gathering space designed to serve the East Side for decades to come. This transformation will create an accessible, all-season civic plaza that supports neighborhood businesses, strengthens community identity, and anchors the district’s continued growth.

Vibrant public spaces are the connective tissue of modern cities: uniting people, reinforcing civic identity, and turning density into community. Ivanhoe Plaza delivers on this vision, positioning Milwaukee’s East Side alongside forward-thinking urban districts across North America that invest confidently in design, walkability, and civic life.

The redesigned plaza will include:
• A permanent concrete plaza surface
• Integrated seating and gathering areas
• Landscaping and shade elements
• Infrastructure to support performances and events
• Improved accessibility and pedestrian connectivity
• Flexible space for daily use and large-scale community programming

Be part of bringing Ivanhoe Plaza to life. From small, meaningful contributions to larger sponsorship opportunities, there are many ways to leave your mark on this future community space. Whether you choose to make a digital dedication or support a physical element of the plaza, your contribution helps shape a lasting place for connection on the East Side.

➡️ Explore donation options and find the opportunity that’s right for you at ivanhoeplaza.theeastside.org.

08/31/2026

Prospect Avenue is one of the East Side's busiest corridors, where neighborhood favorites, everyday essentials, and local businesses come together just steps from one another.

• Maru Korean Bistro – Authentic Korean cuisine featuring flavorful classics, comforting favorites, and modern twists.
• Colectivo Coffee – A neighborhood gathering place for freshly roasted coffee, breakfast, lunch, and pastries.
• Vintage – A longtime East Side favorite hosting frequent events, with craft beer, cocktails, and a lively atmosphere.
• Village Ace Hardware – Your local destination for hardware, home improvement supplies, and expert advice.
• Baya Bar Wisconsin – Refresh with açaí bowls, smoothies, juices, coffee, and wholesome bites.
• May One – Helping people move and feel their best through personalized physical therapy and wellness services.
• Educators Credit Union – Providing trusted financial services while supporting the East Side community.
• Donut Squad – Creative, one-of-a-kind donuts with rotating flavors and playful toppings that make every visit a treat.
• YogaSix – Offering energizing yoga classes for every experience level in a welcoming studio environment.
• Potbelly – Toasted sandwiches, soups, salads, and hand-dipped shakes perfect for a quick meal on the go.
• Strange Town - Hip spot for globally inspired vegan dishes in a mod, minimalist space with a vinyl soundtrack.

Come to grab a quick bite, run errands, meet friends for coffee, or take care of your wellness routine! There's always something worth stopping for along this stretch of the neighborhood.

08/28/2026

A little piece of Ivanhoe Plaza to keep. 📬

When you make a digital dedication to Ivanhoe Plaza, you’re not just adding your name to our interactive map. Depending on your donation level, you can also receive a few special keepsakes, including this Ivanhoe Plaza postcard!

The postcard is included with $50 and $100 digital dedication donations, along with your digital map spot and certificate. The $100 dedication also includes an Ivanhoe Plaza keychain.

Physical dedication items will be mailed once the overall fundraising goal for the Ivanhoe Plaza Project has been reached. Your digital certificate will be emailed within one week of your donation.

Make a dedication, honor someone special, and take a little piece of the future Ivanhoe Plaza with you. 💚

Visit ivanhoeplaza.theeastside.org to explore the digital dedication options and make yours today.

08/26/2026

SAVE THE DATE! 🎨

Doors Open Mural Fest is coming back to the East Side September 26-27!

As part of Doors Open Milwaukee, we’re celebrating the East Side’s incredible collection of murals, public art, historic spaces, and neighborhood landmarks. Spend the weekend exploring, discovering something new, and seeing the East Side from a whole new perspective.

Plus, on Saturday evening, House Circuit will be bringing the music to the East Side with a special DJ event from 6 to 10:30 PM. 🎶 More details on that event are coming soon! 👀

➡️ East Side businesses: If you’re planning something special for Doors Open Mural Fest, we’d love to hear about it! Send us a DM with your plans or connect with Ryan at [email protected] ASAP so we can help spread the word.

For now, mark your calendar and get ready for a weekend of art, music, history, and East Side exploring!

08/25/2026

Exploring Black Cat Alley is now even more interactive! New mural plaques have been installed throughout the alley, making it easy to learn the name of each mural and the artist who created it. Simply scan the QR code on each plaque to visit the mural's page on the Black Cat Alley website, where you can dive deeper into the inspiration, story, and artist behind the work.

You'll also find a QR code linking directly to the Black Cat Alley support page. Every contribution helps support the preservation of existing murals, future public art projects, and the continued growth of this one-of-a-kind outdoor gallery.

Thanks for getting this shot of one of the new plaques!

📸:
🎨: “Ongo” by ONGOSF ()

08/24/2026

Looking for parking on the East Side? 🚙

We've gathered information on public parking lots, ramps, and metered street parking throughout the neighborhood to help you plan your visit. Whether you're stopping by for shopping, dining, nightlife, or a community event, use this guide to find a parking option that works best for your destination.

Head here for a downloadable version Looking for parking on the East Side? 🚙

We've gathered information on public parking lots, ramps, and metered street parking throughout the neighborhood to help you plan your visit. Whether you're stopping by for shopping, dining, nightlife, or a community event, use this guide to find a parking option that works best for your destination.

Head here for a downloadable version:https://www.theeastside.org/assets/files/pdfs-files/east-side-parking-guide.pdf ➡️

08/20/2026

Due to the forecasted thunderstorms and for the safety of our artists, makers, and shoppers, tomorrow's East Side Market has been postponed.

The market will now take place on Sunday, September 27, from 10 AM to 3 PM as part of Doors Open Mural Fest, giving vendors the opportunity to be part of a larger event with more hours, more foot traffic, and hopefully better weather.

We know these postponements have not been ideal, but due to the severity of recent storms, we want to be extra careful. We appreciate everyone's patience and understanding as we work to find a date that is safe for our vendors and visitors.

If you already paid for the August market, you have two options: either receive a refund and sign up again for the September 27 market or transfer your existing booth payment to September 27.

If you have questions or concerns, please contact East Side BID Executive Director Ryan Laessig directly at [email protected].

We'll share additional details as we get closer to the market. Thank you for your understanding, and we hope to see you at the East Side Market on September 27!

08/19/2026

If your closet's been feeling a little too predictable...we've got plans for you. 🧢🔥

Hosted by Jungle Gems, Cream Fresh Vintage Fest returns to Ivanhoe Plaza on Saturday, August 22 from 11 AM to 5 PM with another stacked lineup of vintage vendors, streetwear, great music, and neighborhood favorites serving up food and drinks just steps away.

Come flip through the racks, find that piece nobody else has, catch up with friends, and spend the afternoon surrounded by murals, music, and some of the best people-watching on the East Side.

There's only two more Cream Fresh Fest dates left for the year, so don’t miss out. We'll see you there. 👍

📸:

08/18/2026

We did it! 🎉 Thanks to the incredible support of our community, a new mural is coming to the East Side! 🎨

A huge thank you to everyone who donated, shared our fundraiser, and cheered us on. Your generosity will help bring another vibrant work of public art to the E. North Ave. corridor, supporting a local Milwaukee artist while adding even more creativity and color to the neighborhood.

We'd also like to give a very special thank you to Socksanova, whose extraordinary generosity helped make this project possible. Your support of public art and the East Side means so much to our community. 💙

We're excited to share more details about the artist, mural, and timeline as plans come together. Stay tuned. We can't wait to bring you along for the journey!

Address

E North Avenue
Milwaukee, WI
53202

Website

http://www.theeastside.org/

Alerts

Be the first to know and let us send you an email when The East Side posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The East Side:

Want your business to be the top-listed Business in Milwaukee?