Interior Design Standard

Home
United States
Montclair, NJ
Interior Design Standard

Sandra Funk | Business Education for Interior Designers | 25 years in the industry | As seen in H&G, AD, ELLE, LUXE, HB, BOH

NOTICE OF POSSIBLE FRAUDULENT ACTIVITY: It has come to our attention that House of Funk may be the victim of fraud/identity theft. Please be advised that if you have been solicited by any email or phone number other than [email protected] or 973-200-3566, this is in no way affiliated with House of Funk and is likely an attempt to illegally obtain pertinent financial and/or personal information. You are advised to disregard any such communications and to never provide financial and/or personal information to an unverified sources.

11/05/2026

This is the time of year I start planning the next one, and I begin with two questions for everything I offer. Where's the profit coming from? And where's the joy coming from?

When I ran the numbers on my small one-room jobs, they didn't just not make money. They cost me money.

11/04/2026

Ten tiny projects or three good size ones, same revenue. Which business would you rather run?

With fewer projects you're more focused, you dig in deeper, and you keep more of what comes in. Fewer clients means fewer emails, timelines and communication to manage, so you get your time back too.

Do you have project minimums in place so you don't end up with tons of minnows and no whales?

11/03/2026

Soul, grit and emotion. That's how I've always described my design work.

A raspberry red island wrapped around a tufted banquette. Salvaged black doors with carved medallions. A bay window breakfast nook...

Photography -

11/02/2026

Three clients fired me, and I truly considered giving up.

Instead, I rebuilt how I chose clients, starting with the very first call. Then, I created a business that feeds my soul, gives me joy, balance and real profit.

Comment SCRIPT and I'll send you the first call script I built so the wrong clients never get onto your calendar

Photography - .photo.mua
Art - .maes.art

10/31/2026

Anyone can go to a retail furniture store and pick out furnishings to create a functional home.

When a client calls you, they want what they can't do themselves. Translating who they are into their home.

Being able to do that takes years of training and a very specialized skill set.

10/31/2026

Happy Halloween.

10/30/2026

A home is more than a backdrop. It should hold you when things are hard and celebrate you when things are good.

The rooms I'm most proud of made someone exhale when they walked in. That comes from discernment, quality and thoughtful design.

Photography -

10/29/2026

In 2017 I pulled over and fixed my business. I hired a lawyer, a business strategist and a mindset coach, and rebuilt how my firm ran from the ground up. I completely threw out "how it's always done" for a version of a design firm that delighted my clients. In every single decision, we put the client experience first, while making sure that I had firm boundaries and dependable profit.⁠
⁠
That's where "stand in your space" comes from. It means knowing your process, your boundaries and your price so well that you stay firm no matter what. Un-f -with-able is another fond way to put it. Unshakable. How good does that feel?

10/28/2026

The older I get, the less interested I am in doing more things and the more interested I am in doing the right things.⁠
⁠
It's how I approached a tiny powder room like this one, and it's how I run my business now: fewer offers, fewer exceptions, and a process I stand behind.⁠
⁠
Where are you doing more when you could be doing less, but better?⁠
⁠
Photography -

10/27/2026

Three signs your pricing is too low, from my 18 years running a luxury design firm.

You sign every potential client. You pass your trade discount to your clients. And you're pricing your time instead of your talent, your eye, and all of your experience.

How I priced my projects: https://interiordesignstandard.com/interior-design-pricing/

Address

Montclair, NJ

Website

https://interiordesignstandard.com/

Alerts

Be the first to know and let us send you an email when Interior Design Standard posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.