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Outcome Academy Small Business Strategy, Organic Marketing,
Quality Management & Process Improvement
Identify, Prioritize & Plan to OWN YOUR OUTCOME!

Grab your free step by step guide to build your biz with online communites: https://www.outcomeacademy.com/community

10/30/2026

What's the best advice you've ever gotten as a business owner?

When I share the framework I created in the Outcome Academy business coaching ecosystem, sometimes people think it's a r...
10/13/2026

When I share the framework I created in the Outcome Academy business coaching ecosystem, sometimes people think it's a replacement for other super smart business books like Emyth, or Traction, or Storybrand.

It's not.

It's a map. It's a filter. It's an identity and a way to connect with others in your same "camp" (or stage of business).

Lately, my newest clients are sharing how their only regret is not finding this system sooner.

We're here to help!

Watch this video https://youtu.be/Pco2mVSXqBo and take a peek inside the Business Mountain Framework™...and if you want to see what it's really like for a mastermind member, check out Episode 43 of the Business Mountain Podcast.

More questions? Reach me at [email protected]

I can't *wait* to meet you!

If you've been listening to Episode 41 of The Business Mountain™ Podcast and thinking, "Okay, but where do I actually st...
10/05/2026

If you've been listening to Episode 41 of The Business Mountain™ Podcast and thinking, "Okay, but where do I actually start?", I made something for you.

My free Map, Rope, Compass, Pack worksheet walks you through all four steps in order. First you take the Find Your Camp quiz, then you list every task in your business and sort it into Do, Delegate, or Delete, then you draft your mission, vision, and values, and finally you set one big goal for each pillar of your business, sized for the camp you're in.

It's free, it prints nicely, and you can finish it with a pen and a cup of coffee. Who's doing it with me this week? The link is in the first comment.

If you've ever bought a program, a planner, or a piece of software and never really opened it again, I want you to hear ...
10/04/2026

If you've ever bought a program, a planner, or a piece of software and never really opened it again, I want you to hear this. You're not lazy, and you're not undisciplined. That's what happens to anybody who's handed a ton of information without a clear first step.

You don't need more information. What you need is an order to take action in.

Do you have something sitting in a drawer right now that you meant to start? No judgment here. Tell me in the comments.

10/03/2026

Confession time. I once bought a podcast course so I could start this very podcast, and then I didn't really do anything with it. The next time the same course was offered, I signed up again with a different email, so I literally paid for the same thing twice (accidentally) and still didn't do it for months. Then I found a better course, bought that one too, and finally did the thing. 😂

So if you have a login somewhere you haven't touched in a while, you're in good company.

What have you paid for and never opened? Tell me I'm not the only one.

When you build an org chart, you're building seats, not naming people. A seat is a job that needs to be done, and the pe...
10/02/2026

When you build an org chart, you're building seats, not naming people. A seat is a job that needs to be done, and the person sitting in it right now is a separate thing.

Here's what that looks like at Cavalry Appliance Service. My daughter Logan joined us full time this year, and she holds three seats: bookkeeping assistant, office assistant, and marketing manager. I used to fill a couple of those seats myself before she came on, so what a relief. Some of our seats aren't filled by employees at all, but the people on our team delegate the tasks to outside vendors...like payroll (handled by Solid Rock Accounting) and accounts payable (handled by Emerald Coast Bookkeeping).

Once you see it that way, you realize a seat doesn't always mean a new hire. Which task would you hand off first if you could? in Episode 41 of The Business Mountain™ Podcast, I walk through the whole onboarding process for the Eight Thousander™ Mastermind (8KMM for short) and the org chart is part 2 of that process. The episode's linked in the first comment.

10/01/2026

In the appliance world, we have a word for it when we fix something and the customer calls back because it's still not working. We call it a recall, and it means we have to go back out and fix it again (which is a big bummer because it costs us money and time!).

The same thing happens in business when you only work on the loudest problem.

You put out the fire, you feel like a hero for about a day, and then the next fire shows up, because the loudest problem is almost never the root problem.

The callback is a symptom, and if you only work on symptoms, you'll stay busy forever, and your business will look exactly the same a year from now.

In Episode 41 of The Business Mountain™ Podcast, I walk through the four steps that come before you touch a single fire. What's the fire you keep putting out in your business? The episode link is in the first comment.

The most popular planning tool in small business might be the one making you feel further behind.It's a legal pad. 😂When...
10/01/2026

The most popular planning tool in small business might be the one making you feel further behind.

It's a legal pad. 😂

When everything feels urgent, it's tempting to sit down and write out every single thing that's broken. Forty things, maybe fifty. Then you look at the list and feel worse, because every item looks equally important and you have no way to sort them.

The newest episode of The Business Mountain™ Podcast is live! In Episode 41, I walk you through the four sessions every new climber in the Eight Thousander™ Mastermind starts with, in the exact order we do them.

1️⃣Find your camp,
2️⃣Tie into your rope,
3️⃣Set your compass, and only then
4️⃣Pack your bag.

You'll also hear what my years in a hospital lab taught me about never skipping setup, and how my daughter Logan holds three seats on the Cavalry org chart.

Go listen right now, while your legal pad is still within reach.

The episode link is in the first comment. And if you've been thinking about climbing with us, the link to register for the Eight Thousander™ Mastermind is at the end of the blog post, which is linked there too.

Today's the last day for founder pricing. Tomorrow the price goes up and it won't come back down.If you've been meaning ...
09/30/2026

Today's the last day for founder pricing. Tomorrow the price goes up and it won't come back down.

If you've been meaning to stop carrying your whole business around in your head and start climbing with people who can see what you can't, today's the day to do it.

Give yourself the gift of a system to work on your business, and go from overwhelmed to organized and in control!

Did you know that the Outcome Academy Eight Thousander™ Mastermind includes ALL of the following???Four onboarding sessi...
09/29/2026

Did you know that the Outcome Academy Eight Thousander™ Mastermind includes ALL of the following???

Four onboarding sessions, where we build your foundation together:

☑️The full Business Mountain Framework, so you know exactly which camp your business is at and what's most likely to break next
☑️A personalized Mission, Vision, and Values session, including Brand Kit build out in Canva
☑️A custom org chart session for your company
☑️SMARRRTT goals, set for your business and your own custom Monday.com planning tool

Then, all year long:

☑️A peer group of business owners at your camp, so you're climbing with people working through the same terrain
☑️Our quarterly big brain dump to gear up for each new quarter, done a little differently every time (this quarter it's the Altitude Roundtable, where we walk all 16 categories of the business together in one hour)
☑️Quarterly business reviews to look back, look honestly at where you are, and plan what's next
☑️Quarterly individual coaching
☑️Monthly roundtables
☑️Monthly workshops
☑️Monthly personal development sessions
☑️Camp audits covering all 16 categories across Team, Trajectory, and Tracking
☑️The vault of Eight Thousander resources and the Eight Thousander System curriculum
☑️Lifetime access to Brand Builder Blueprint and Compound Marketing Machine once you've been a member for 12 months

Hurry to LOCK IN YOUR FOUNDER RATE BY REGISTERING BY 11:59PM on September 30th! (Link in comments)

P.S. If you have questions, shoot me a DM and let's hop on a zoom.

This is not another mastermind. This is a weekly science-backed system to ensure dedicated time to work on your business in community.

Address

C/o Highland Business Center, 1210-A Highland Avenue
New Bern, NC
28562

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