Flywheel Strategy

05/15/2026

Most marketing teams aren’t underperforming.

They’re just operating without enough clarity.

When everything feels urgent, workflows get heavy and creative energy gets drained. The fix usually isn’t more tools or headcount — it’s operational focus.

Clarity creates momentum.
Clarity protects creative work.
Clarity is a strategy.

Read more to learn how clarity can be your strategic lever ->

https://flywheelstrategy.co/strategic-clarity-marketing-creative-operations/

05/02/2026

Join us next Thursday, May 7th at 2 pm ET, for "Ask Flywheel Anything: From Ecommerce Playbooks to Reality", a small-group strategy session for ecommerce founders and leaders.

This session is led by Gaïana Joseph, Digital & Ecommerce Strategist at Flywheel Strategy and founder of Papa Luc’s Provisions.

We’ll talk through what actually works when applying ecommerce best practices, where founders often get stuck, and how to make smarter decisions across site, retention, and growth.

Limited to 10 people.

RSVP:

Ask Flywheel Anything is a high-touch, open mic + strategy session for ecommerce leaders where you can get direct guidance on everything from business…

04/27/2026

Most marketing doesn’t fail because of budget.
It fails because the idea isn’t clear enough.

The best campaigns of 2026 so far prove it:
– Solve a real problem
– Lead with a human moment
– Say one thing, well

That’s what actually gets people to stop, pay attention, and share.

A few standout examples (and what to take from them) -> https://flywheelstrategy.co/2026-brand-campaigns-stop-stare-share/

Stella Artois JACQUEMUS Squarespace Heinz

03/02/2026

is transforming e-commerce, but the leaders who win will be the ones who make smarter bets.

✨ Smarter Bets
The AI Tradeoffs E-Commerce Leaders Can’t Afford to Ignore
🗓 March 9 | 6:00 PM
📍 Mejuri Flatiron, New York

As personalization becomes more sophisticated, so do the tradeoffs. Relevance versus privacy. Automation versus human touch. Growth versus long-term brand trust.

Join us for an evening discussion with e-commerce leaders, AI practitioners, and founders who are navigating these decisions in real time.

We will cover consumer expectations around data, the role of transparency in AI-driven experiences, and practical strategies for building personalization that strengthens rather than erodes trust.

Networking to follow, plus 15% off at Mejuri for attendees.

RSVP now → https://luma.com/f4ab92bs

01/30/2026

📣 Calling all founders, innovators, and e-commerce builders!

We’re thrilled to share that our founder, Kate MacCabe is serving as a judge for the Arcangel $100,000 E-Commerce Pitch Competition in just a few weeks in .

Side by side with SHOPLINE, Jonathan Hung, 🚀 Andy Karuza, Christopher Gravagna, and Aiden Rubinstein, the competition on January 31st will be a high-impact event spotlighting early-stage physical product brands and startups.

Kate will be joining the panel to evaluate pitches, offer strategic insight, and champion bold founders driving growth in consumer, wellness, apparel, food & beverage, and lifestyle categories.

👉 Whether you’re looking to pitch or just soak up the energy, this is a can’t-miss opportunity to connect with peers, investors, and brand builders shaping the future of commerce.

🔗 Register to participate -> https://luma.com/hd1zo32y?tk=6gxLU7

11/28/2025

It’s that time of year — is on, and Flywheel Strategy is taking you backstage.

Head over to our Instagram page through Monday to catch our realtime stories: we’re sharing best-in-class Black Friday & Cyber Monday campaign highlights, holiday marketing tips, and real-time inspo.

Whether you’re a brand, an agency, or just here for marketing inspo — this is a roundup you don’t want to miss. 👉 https://www.instagram.com/flywheelstrategy/

11/26/2025

Black Friday + Cyber Monday week is here — sending all the good luck, strong coffee, and smooth launches to every DTC team. ☕🔥

If you’re leading marketing or creative operations right now, we put together a guide to help you manage the madness: https://flywheelstrategy.co/holiday-rush-creative-and-marketing-teams/

From shared calendars to tightened approvals to organizing your BFCM asset hub, this guide walks through exactly how to keep teams calm, coordinated, and ready to execute.

You’ve got this — let’s make this the best year yet. 💛🛍️

11/11/2025

Day 1 of Web Summit in is in the books — and one of the standout sessions came from Anton Osika, discussing Lovable's meteoric climb in the space.

For looking to break through:
✅ Build one thing, extremely well.
✅ You’ll know it’s right when users say, “It works just how I expected.”
✅ Take responsibility for your data — be at least as secure as any human-built system.

Exciting to see how these lessons will shape the next wave of innovation across .

11/06/2025

🗓️ Next Wednesday | November 12 | 2pm ET

💻 Free Virtual Office Hours with Alexis Hurewitz

The busiest season of the year is here — and for marketing teams, BFCM can feel like controlled chaos.
Join Alexis for a session on keeping your marketing ops calm, clear, and collaborative through the holiday rush.

💬 Bring your real-world challenges — creative changes, shifting priorities, campaign tracking, approvals, or team communication — and get practical advice that helps you stay agile and organized.

✨ Free & limited spots — grab yours now! [link in bio]

11/06/2025

The busiest season of the year is here. For marketing teams, can feel like controlled chaos.

Join Alexis Hurewitz for our monthly next Thursday November 12th at 2 pm ET, on how to keep marketing ops running smoothly during the holiday rush.

Come ready to dive into real-world challenges:

- Last-minute creative changes
- Shifting priorities
- Campaign tracking
- Approvals
- Cross-team communication

Alexis has faced it all and is ready to share guidance and support as you navigate the biggest revenue month of 2025.

With 15+ years as a strategic operating partner for internal marketing, creative, and project management teams, Alexis has led launches across and , built systems that empower teams, and is passionate about helping creatives and marketers thrive — even in high-pressure seasons.

💡 These sessions are free and limited — save your spot early. →

The busiest season of the year is here — and for marketing teams, Black Friday / Cyber Monday can feel like controlled chaos. Join me for an open virtual…