09/15/2026
9/15/26
đ€ Can I say something without yâall getting mad?
Some pastors need to decide if they want to be a PASTOR or a CONTENT CREATOR. đđ±
Because EVERYTHING does not need a photo.
EVERYTHING does not need a video.
EVERYTHING does not need to become a reel.
And every moment of ministry does NOT need proof.
Feeding the homeless? đž Get the camera.
Giving out backpacks? đž Get the camera.
Somebody joins the church? đž GET THE CAMERA! (But did anyone ask THEM if they wanted to be on camera? Lol)
Pastor sweeping the floor? đž Hold on! Let me get this angle so everybody can see how humble I am. đ
Some moments belong to the people you are ministering to, not to your social media page.
And I am NOT against churches or pastors using social media.
USE IT! Livestream. Post clips. Promote your events. Share the Gospel.
Let people see what your church is doing.
But when does documenting ministry become performing ministry?
Because there is a difference between using social media to help your ministry and using ministry to help your social media.
Some pastors have become so concerned with building a platform that the platform is becoming more important than the people they were called to serve.
Everything has to LOOK successful.
Everything has to LOOK packed.
Everything has to LOOK powerful.
Everything has to LOOK like the church is doing something BIG.
Now⊠Can we talk about these photo ops with politicians and public officials?
Politician comes to church.
Pastor gets a proclamation.
Big photo.
Handshake.
Post it immediately.
âWe were honored todayâŠâ
Meanwhile that politician was at somebody elseâs church last Sunday doing the SAME THING. đ
And Iâm not knocking anybody who genuinely deserves to be recognized. Some pastors and churches have done incredible work in their communities.
But everybody with a proclamation ainât necessarily doing proclamation-worthy work.
Sometimes that piece of paper is doing more for the pastorâs image than anything the pastor has done for the community.
Some pastorsâ entire social media ministry is:
Come hear me preach here.
Come hear me preach there.
Iâm preaching Friday.
Iâm preaching Sunday.
Iâm preaching next month.
Hereâs my anniversary.
Hereâs my conference.
Hereâs my flyer.
Hereâs another flyer.
DO YOU EVER HAVE ANYTHING TO SAY WHEN YOUâRE NOT INVITING US TO COME SEE YOU? đđ
Encouragement?
Teaching?
Prayer?
Something that points us toward CHRIST?
Or is your page basically one long commercial for YOU?
đ John 3:30 says âHe must increase, but I must decrease.â
Many of you are making JESUS the supporting actor in YOUR story.
CHRIST has become the backdrop while the pastor has become the brand.
The church is branded.
The pastor is branded.
The conference is branded.
The quotes are branded.
The clothes are branded.
The stage is branded.
And somewhere in all that branding we sprinkle âIn the name of JESUSâ on it like holy seasoning. đ
But who is actually increasing?
CHRIST or YOU?
I donât have a problem with LED screens, lights, nice stages, good cameras, excellent sound or professional production.
Church doesnât have to look like 1972 to prove GOD is there.
The problem isnât excellence. The problem is when presentation becomes more important than purpose.
When the sermon starts being written around what will make a good clip.
When every pause is waiting for the crowd reaction.
When every catchy line sounds like it was written for TikTok.
When the camera person already knows exactly when to zoom in.
Are we preaching to the people in the room or performing for the people scrolling? đ
Some ministry should happen simply because somebody needed you, not because somebody needed to see you doing it.
đ 1 Peter 5:2 says, âBe shepherds of Godâs flock that is under your care.â
Notice whose flock it is.
GODâS.
Pastor, those people are not your audience.
Theyâre not your followers.
Theyâre not your fanbase.
Theyâre GODâS people.
And maybe thatâs the question we need to ask ourselves.
If the cameras disappeared tomorrowâŠ
If Facebook shut downâŠ
If Instagram stopped showing your reelsâŠ
If TikTok never pushed another clipâŠ
If nobody posted your sermonâŠ
If nobody knew your name outside your churchâŠ
Would ministry still be enough for you?
Because you donât have to go viral to be effective.
You donât need 100,000 followers to be faithful.
You donât need everybody to know YOUR name for GOD to use you.
Pastor, use the camera.
Use the microphone.
Use the internet.
Use the platform.
Just make sure the platform is pointing people toward CHRIST and not constantly pointing the camera back at YOU. đ±đđ„
Because the church doesnât need another celebrity.
It needs a SHEPHERD.