Auto Repair Car Count Consultant - Dan Cricks

09/03/2026

“This campaign brought in the type of car count we wanted…”

…That from Gary a shop owner in New Jersey!

This from another shop owner in Florida - “I loved how you guys implemented the campaign, with you taking care of everything.”

If your car count is NOT what you want it to be or if it’s OKAY, but you want more than OK, check out this proven marketing program to deliver QUALITY car count FAST.

I developed the Fast Start Marketing Program for shop owners AND I decided to give a No-Brainer guarantee in writing. That guarantee – If we don’t bring in at least 10 times what you invest with us for the program, I’ll refund your money!! REALLY, what could be fairer than that?

Take 5 minutes, click here to check it out for yourself. What do you have to lose by checking it out? BTW, the program comes with a money-back Guarantee. What could be fairer than that?

Dan Cricks here, I owned several shops and I’ve been helping shop owners around the country grow their car count and profits for over 26 years! If you still have questions, give my office a call at 440-783-1651 or send an email to [email protected].

08/27/2026

Shop Owners,

Your customers and prospects are suffering from The Google Effect!

Most will acknowledge today’s consumer is all about instant gratification. That they are very distracted and have a shorter attention span than ever.

Is your marketing addressing these?

Google usage shifted toward quicker task completion: From May 2024 to February 2025, US visits to Google increased 9% while time-on site and pages-per-visit declined.

One thing we know about these consumers is their brain Loves Easy Answers! Are we giving that (easy answers) to them? This is one reason videos are favored so much, especially short videos.

Some things you can do with your marketing to address these consumer changes:

• Write for Humans First! Keep writing clear, easy to read and focused on providing value.

• Keep Content Structured. Structure content clearly using headings and lists to improve readability.

• Track Visibility Over Time. Monitor appearance, drop-off, and return patterns to understand marketing performance and what and when to change.

Another factor to consider is something known as the Google Effect. Ever searched for something, found the answer and forgotten it minutes later? It’s not because of age that’s the Google Effect, also called digital amnesia. When people know information is easy to find again, they don't bother remembering it. The same happens with brands and products.

It’s making customers forget brands, while authentic videos are becoming your biggest trust signal. Of course, those of us who consult and teach marketing have known that about videos for a long time, kind of ironic that it’s being considered something new.

A suggestion to counter the Google Effect, build a loyal audience by delivering marketing news directly to subscribers instead of waiting for them to search. One of the best ways to do that is the newsletter.

We know memory grows through repetition, the more frequently customers interact with your company/product, the less likely they are to forget it.

If customers believe they can always Google you later, they'll eventually forget you. Build habits, own a category, and create value that people can't easily replace, and your brand becomes the one they remember first.

08/20/2026

Don’t Be One of “Those” Guys

…Who does nothing or can’t make a decision to do something to help his struggling shop!

I recently saw a long back and forth among shop owners, it all started with “Recently I've seen more posts about auto repair shops and automotive body shops closing than I've ever seen before....”

This sparked a ton of responses blaming the influx of mobile techs, to low profit margins to the economy and more.

One of the best things a shop can do is to make sure they have plenty of “quality car count”.

If your car count is NOT what you want it to be or if it’s OKAY, but you want more than OK, check out this proven marketing program to deliver QUALITY car count FAST.

I developed the Fast Start Marketing Program for shop owners I decided to give a No-Brainer guarantee in writing. That guarantee – If we don’t bring in at least 10 times what you invest with us for the program, I’ll refund your money!! REALLY, what could be fairer than that?

Take 5 minutes, click the link below to check it out for yourself. What do you have to lose by checking it out? BTW, the program comes with a money-back Guarantee. What could be fairer than that?

Here are some examples of the “results” we delivered to shops who invested in our Fast Start Marketing Program.

“The campaign worked great for us!! Sales in one month from the campaign they delivered -- $28,253” Dave, Maryland

“Thanks, this material is great, because it works. You are ‘REAL’ and I appreciate that.”
Gregg M, Fla.

The sales from the campaign totaled $57,843!! Can you believe it? We are so dang excited! This was impossible for me to even conceive that this would work so well.”
Gary B., Washington

Another shop after ONLY first 10 days – “Total Sales $21,964.00 - R.O.s = 21 - ARO = $1046!” = QUALITY CAR COUNT!

If your car count is NOT what you want it to be or if it’s OKAY, but you want more than OK, check out this proven marketing program to deliver QUALITY car count FAST.

Dan Cricks here, I owned several shops and I’ve been helping shop owners around the country grow their car count and profits for over 25 years! If you still have questions, give my office a call at 440-783-1651 or send an email to [email protected].

Act now before you’re one of those shops who didn’t make it after all those years.

08/19/2026

Shop Owners:

Smart Marketing is About…

Your customers & prospects! Too many send out marketing that gets ignored because it doesn’t speak to their target, to their wants and desires.

The debacle that happened at Cracker Barrel with their logo redesign and the remodeling of their stores, was not done with the people who were most likely to frequent their restaurants. It was so bad it ended up costing the CEO her job.

An example of someone knowing their audience. The town I live in is predominately on the conservative side with a lot of patriotism. We have a couple of councilmen who lean a bit on the liberal side.

For a recent Memorial Day holiday one of those councilmen made a brilliant marketing investment. This councilman is voted upon by everyone in the city. His brilliant move – two days before Memorial Day he had young people in the neighborhoods putting small flags on a stick with a card attached in the ground next to everyone’s mailbox.

Even those who are on the conservative side liked what he did, he scored points with some who may not normally vote for him.

That’s about knowing your audience (voters) and what is important to them! He made the investment in the flags, the card attached and the people to deliver them! Weeks later the flags are still there – WITH HIS INFORMATION ON THEM!! Brilliant.

It boils down to when marketing your shop to your ideal prospects that your marketing addresses what is important to "them"!!! How or what you what you market to them, but you have to know what that is.

If you want help targeting your marketing to the right audience give our office a call at 440-783-1651

08/06/2026

Back in 2001 when I started my marketing company for shop owners, I knew right away what the name would be because I knew what is most important to shop owners. Because I was a shop owner for years, I knew what was important for me and other shop owners I hung out with, getting results from what they were paying for marketing.

Thus, Results Marketing was born! I knew when hiring someone to help them with their shop marketing it was all about the results, NOT what they “said they would do”.

Now for walking the walk, that’s why when I developed the Fast Start Marketing Program for shop owners I decided to give a No-Brainer guarantee in writing. That guarantee – If we don’t bring in at least 10 times what you invest with us for the program, I’ll refund your money!! REALLY, what could be fairer than that?

Here are some examples of the “results” we delivered to shops who invested in our Fast Start Marketing Program.

“The campaign worked great for us!! Sales in one month from the campaign they delivered -- $28,253” Dave, Maryland

“Thanks, this material is great, because it works. You are ‘REAL’ and I appreciate that.”
Gregg M, Fla.

The sales from the campaign totaled $57,843!! Can you believe it? We are so dang excited! This was impossible for me to even conceive that this would work so well.”
Gary B., Washington

Another shop after ONLY first 10 days – “Total Sales $21,964.00 - R.O.s = 21 - ARO = $1046!” = QUALITY CAR COUNT!

If your car count is NOT what you want it to be or if it’s OKAY, but you want more than OK, check out this proven marketing program to deliver QUALITY car count FAST.

Take 5 minutes, click here to check it out for yourself. What do you have to lose by checking it out? BTW, the program comes with a money-back Guarantee.

Dan Cricks here, I owned several shops and I’ve been helping shop owners around the country grow their car count and profits for over 25 years!

If you still have questions, give our office a call at 440-783-1651 or send an email to [email protected].

PS This from another shop owner who invested in our Fast Start Program --
This from another shop owner who invested in our Fast Start Car Count Marketing Program:

Total Sales for the month we ran the campaign they developed and implemented - $37,287.50 – Tim, NY

08/05/2026

Here's what's in News You Auto Know for August...

Increasing Car Count — Page 2
Owning Your Customer Data — Page 2
Our Research Gives You a Leg Up — Page 3
It's Your Fault if it Fails — Page 4

https://autorepaircoach.com/newsletters/NYAK_Aug2026.pdf

07/14/2026

This is Like Protein for Your Shop

There’s more and more evidence of how important an adequate amount of protein your diet is. Less carbs more “quality” protein. Your body needs it to build, repair, and maintain muscles, bones, skin, and hair, in other words it is important for the foundation of your health.

Of course, I’m not a medical doctor or nutritionist, but I know repair shop marketing. I’ve been working with shop owners for over 25 years and many could use more “quality” car count, i.e. protein. That’s what Our Fast Start Car Count marketing program delivers to your shop FAST!

Our Fast Start Car Count Marketing Program for repair shops comes with a written GUARANTEE (we’ll deliver at least $7,000.00 in sales), that means money in your bank account guaranteed.

Here are some examples of the “protein” we delivered to shops who invested in our Fast Start Marketing Program.

The sales from the campaign totaled $57,843!! Can you believe it? We are so dang excited! This was impossible for me to even conceive that this would work so well.”
Gary B., Washington

Another shop after ONLY first 10 days – “Total Sales $21,964.00 - R.O.s = 21 - ARO = $1046!” = QUALITY CAR COUNT!

This from another shop owner who invested in our Fast Start Car Count Marketing Program
Total Sales for the month we ran the campaign they developed and implemented - $37,287.50” – Tim, NY

If your car count is NOT what you want it to be or if it’s OKAY, but you want more than OK, check out this proven marketing program to deliver QUALITY car count FAST.

Take 5 minutes, click below to check it out for yourself. What do you have to lose by checking it out? BTW, the program comes with a money-back Guarantee.

Dan Cricks here, I owned several shops and I’ve been helping shop owners around the country grow their car count and profits for over 25 years!

https://AutoRepairCoach.com/FastStartCarCount

07/10/2026

07/08/2026

For many shop owners, Business Was Great, Then They Got Complacent.

For most repair shops Covid was the best thing that happened to their business, in fact many had as much as they could handle given the tech shortages. This went on long enough so that they quit doing the basic things to keep their current customers coming back. They got complacent about their marketing to keep new customers coming in.

I recently had a shop owner reach out to me after attending one of my webinars, saying in part of the webinar I identified an issue he was having in his shop. Turns out he’s spending a lot of money marketing his shop, but he’s not happy with how much he’s growing in comparison to how much he’s spending. After some analysis I learned that most of the new business is one and done.

After more analysis I discovered he’s doing nothing to ensure those new customers come back, he was assuming they would do so. That was a mistake. What was happening is between his churn and burn new customer strategy and not doing anything to make sure his regular customers return he was losing almost as much business as he was bringing in. Thus, the growth that he was experiencing didn’t match what he was spending.

Shop owners I know absolutely hate losing even one customer. It’s a given, you’ll lose some through no fault of your own, for many reasons depending on your business.

The big question! What are you doing to prevent losing as many as possible?

Next question, what are you doing to reactivate your lost customers?

Do you have a plan to try to bring back a lost customer, even if you lose them through no fault of your own? When asked how many lost customers they have, most don’t have an answer or at least not a good one. Because they are NOT actively tracking lost customers or looking at the numbers.

Ignoring them doesn’t mean they don’t exist.

This is why you should have a process in place for activating lost customers. When you can re-activate a lost customer it’s much like getting a new customer. Keep in mind it’s best not to wait too long to try to reactivate a lost customer, how long depends on your business. The longer they are away, the more difficult it is to get them back.

Everyone should have a customer retention strategy in place as well as a strategy to reactivate lost customers on a regular basis.

These are all strategies we can help you with, help you to put them in place to work every week, every month. To learn more about how we can help your shop, give us a call to schedule a time to talk at 440-783-1651.

07/03/2026

Happy Independence Day! Cherish the day and let's remember what it means to be an American. Let's remember how many have fought and how we must continue to fight to be able to keep our freedoms.

I'm so proud to live in the greatest country in the world.

Our personal independence is threatened every day, it’s important that we continue to let it be known that we are Americans and value our freedom and not take it freedom for granted!

The best gift we can give our families is to be able to have freedom from our businesses, so it doesn’t consume our life and allows us the freedom to be able to spend time with the people who are most important in our lives!

Have a relaxing and safe holiday!
Dan Cricks