Behavior Shift

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Behavior Shift We bring the power of behavioral science to millions of people worldwide to help them positively change their lives.

Our products help you achieve goals, improve habits, make more informed decisions, increase productivity, and think more intentionally. We are on a mission to use cutting edge behavioral insights to help people, teams, small businesses, and organizations identify and achieve their biggest goals and to enrich their lives and the lives of the people around them. For over 20 years we've been at the forefront of bringing applied behavioral science into many of the world's top companies. Our goal today is to bring that same experience and knowledge to as many people across the globe as possible with easy-to-use products and services that drive meaningful change. We are constantly striving to make tools that can help people live happier, healthier, and more fulfilling lives.

We’ve been blown away by the early support for Baby Rabbit Builds a Habit! Preorders went so well that we need to give o...
10/12/2026

We’ve been blown away by the early support for Baby Rabbit Builds a Habit! Preorders went so well that we need to give our inventory time to catch up. We will be postponing our official launch by one week.

So many of you have preordered a copy, shared the news, and helped bring this project to life. Thank you. It means a lot to us.

Keep an eye out for our new launch date coming soon!

We had a great time featuring our Student Success resources at the NACADA-The Global Community for Academic Advising con...
10/07/2026

We had a great time featuring our Student Success resources at the NACADA-The Global Community for Academic Advising conference this past week!

The best part was meeting so many passionate professionals who deeply care about the wellbeing of current and future generations of higher education students. Looking forward to the next one.

It was out first time in Visit OKC and we loved exploring all the quaint little neighborhoods in this awesome city. The Paseo arts district is a must for anyone passing through!

Thank you Jenn! One of the best things about running Behavior Shift is all the wonderful people we have connected with a...
10/07/2026

Thank you Jenn! One of the best things about running Behavior Shift is all the wonderful people we have connected with along this Journey :)

There is a certain satisfaction that can only come from taking an idea that exists in your head and turning it into some...
10/01/2026

There is a certain satisfaction that can only come from taking an idea that exists in your head and turning it into something tangible. Even if it… kinda sucks.

You don’t have to paint the Mona Lisa, you just have to make something.







A surprisingly simple antidote to brain rot (inspired by Dan Pink)

“I want to get in shape.”It sounds like a goal. But what exactly does it tell you to do?This is where the SMART goals fr...
10/01/2026

“I want to get in shape.”

It sounds like a goal. But what exactly does it tell you to do?

This is where the SMART goals framework can help.

Instead of:

“I want to get in shape.”

Try:

“I will achieve 35% body fat by June 1st by jogging three times a week for 30 minutes each time to improve my health.”

The difference isn't just that the second goal sounds more precise.

It gives you something you can define, measure, act on, and track.

SMART goals are:

Specific — What exactly are you trying to accomplish?
Measurable — How will you know you're making progress?
Achievable — Is it challenging but manageable?
Relevant — Why does this goal matter to you?
Time-bound — When will you accomplish it?

Good habits. Brighter days. 🌙🐰Bedtime doesn't have to be a battle.Sometimes, the best way to build a better bedtime is t...
09/28/2026

Good habits. Brighter days. 🌙🐰

Bedtime doesn't have to be a battle.

Sometimes, the best way to build a better bedtime is to start with small, predictable steps: brush teeth, put on pajamas, read a story, snuggle up.

Baby Rabbit Builds a Habit introduces young children to the simple idea behind the habit loop: a cue starts the routine, the routine becomes familiar, and the reward helps make it something worth repeating.

Created to make habit-building approachable for little ones and the grown-ups helping them along the way.

📚 Coming October 13th. Preorder today: https://www.behaviorshift.shop/products/baby-rabbit-builds-a-habit

A gentler bedtime starts here.

Longmonsters! Come see us at Wild Bloom Coffee on Francis Street to grab one of the best coffees in town and a copy of “...
09/22/2026

Longmonsters! Come see us at Wild Bloom Coffee on Francis Street to grab one of the best coffees in town and a copy of “Baby Rabbit Builds a Habit”

Why does eating healthy seem so much harder when you're hungry at Costco? Why do your gym plans go out the window the mo...
09/08/2026

Why does eating healthy seem so much harder when you're hungry at Costco?

Why do your gym plans go out the window the moment you sit down on the couch?

Blame your future self.

Why does eating healthy seem so much harder when you're hungry at C...

Coming soon! "Baby Rabbit Builds a Habit" introduces kid's to positive habit formation.Willow (Granddaughter) and Lynn (...
08/28/2026

Coming soon! "Baby Rabbit Builds a Habit" introduces kid's to positive habit formation.

Willow (Granddaughter) and Lynn (Grandma) both contributed. Lynn hand illustrated and Willow's finger paintings provided the color!

Ever feel like you don't have enough? Whether it's time, money, sleep, or even attention, it's enough to send your brain...
08/28/2026

Ever feel like you don't have enough? Whether it's time, money, sleep, or even attention, it's enough to send your brain into overdrive.

Ever feel like you don't have enough? Whether it's time, money, sle...

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Phoenix, AZ

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