Behavior Shift

04/17/2026

Exciting new launch coming soon! Our first children’s book.

Follow little Remy the rabbit while he discovers the transformative power of habits.

03/18/2026

A few weeks ago at CAMEX in Phoenix, someone walked up to our booth and shared a story we haven’t stopped thinking about.

They had given a copy of our "Brain/Shift Journal: Decisions and Goals" to a member of their team who they could tell was struggling.

That one small action turned into something much bigger. The journal opened up a line of communication. It created space for reflection. It helped put words to things that are often hard to say out loud.

Eventually, that person sought therapy and got the support they needed.

That moment is a powerful reminder: This is why we do what we do.

We don’t position our products as mental health or therapy tools. But we do believe in the power of:
• Reflection
• Alignment
• Understanding how your brain works
• Setting better, more meaningful goals

When you combine those things, something important happens. You create awareness. You lower barriers. You give yourself permission to acknowledge what’s really going on.

And sometimes, that’s the first step toward real change.

Because the truth is, no one is operating in a vacuum. We all struggle. We all carry things we don’t always talk about.

If a simple, structured tool can help someone open up, reflect, and take that next step toward support... that matters.

More than anything, that’s what Behavior Shift is about.

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Part of the bestselling BrainShift Goal Journal series. BrainShift: Decisions & Goals can either be used on its own as a standalone journal, or as part of the BrainShift series. Each volume of BrainShift leverages a different set of behavioral principles to help you change your behavior, improve ...

03/04/2026

Decades of research in motivation and performance show a clear pattern: our goals tend to cluster in the same predictable areas of life. When too many of them focus on one or two domains, something important gets neglected.

…You Might Be Missing the Most Important One

02/27/2026

You can’t be with them every day.
But your impact can be.

For counselors, tutors, and mentors, the challenge isn’t just guidance — it’s helping students follow through when they’re on their own.

The Brain Shift Journal: College Success Edition bridges that gap by helping students:
✔ Apply what they’re learning between sessions
✔ Build structure and accountability
✔ Stay consistent with goals and habits
✔ Reduce overwhelm and improve focus

It turns your support into something they carry with them — every day.

🎓 Ideal for student support programs, coaching, and academic success initiatives
🛒 Learn more:
https://www.behaviorshift.shop/pages/college-success

02/27/2026

Com see as at - booth 516 to see what Student Success looks like!

02/26/2026

In campus retail, the products that win are the ones students feel immediately.

This is that product.

With bold messaging like “Stop Overthinking Everything,” the Behavior Shift Brain Shift Journal: College Success Edition grabs attention — and delivers real value beyond the cover.

Inside, students get a structured, behavioral science-backed system to:
✔ Clarify goals
✔ Build consistent habits
✔ Reduce overwhelm
✔ Follow through

For bookstore buyers, this means:
📈 Strong shelf engagement
📚 High relevance to student success initiatives
💡 A differentiated alternative to traditional planners

This is more than a journal — it’s a tool students actually use.

🛒 Available now at shop in bio

Learn more:
https://www.behaviorshift.shop/pages/college-success

👉 Let’s connect at CAMEX.

02/25/2026

The best gifts aren’t just thoughtful… they’re used.

Between classes, deadlines, and everything in between, college students need more than good intentions — they need structure.

The Behavior Shift Brain Shift Journal: College Success Edition helps students:
✔ Stay organized and focused
✔ Build consistent study habits
✔ Turn goals into daily action
✔ Reduce stress and overwhelm

It’s the kind of gift that doesn’t sit on a shelf — it shows up in their everyday routine.

🎓 A practical, meaningful gift for any college student
🛒 Shop now: https://www.behaviorshift.shop/products/the-brain-shift-journal-college-success-edition-18-week-guided-journal-for-university-grad-students

02/24/2026

“Stop overthinking everything.”

That message alone stops students in their tracks.

But what keeps this product moving off shelves is what’s inside.

The Behavior Shift Brain Shift Journal: College Success Edition is built to meet one of the biggest unmet needs on campus today:
👉 Helping students turn intention into consistent action

In a category crowded with generic planners, this product:
✔ Creates immediate visual impact at retail
✔ Speaks directly to student pain points (overwhelm, lack of focus)
✔ Delivers a structured, science-backed system for real results

This isn’t just a journal — it’s a behavior change tool designed for today’s student.

📚 High relevance. High engagement. Strong sell-through potential.
🛒 Available at shop in bio

Learn more:
https://www.behaviorshift.shop/pages/college-success

👉 Let’s connect at CAMEX.

02/24/2026

Big change doesn’t come from big actions. It comes from tiny habits done consistently.

Behavioral science shows that when something feels easy, we’re far more likely to do it again. That’s the power of tiny habits—a concept popularized by BJ Fogg. Instead of relying on motivation, you lower the barrier to action.

Start smaller than you think:
1 push-up
1 sentence written
1 minute of focus

Then attach it to something you already do.

Small actions → repeated consistently → real transformation.

The goal isn’t intensity. It’s consistency.

What’s one tiny habit you can start today?

02/24/2026

Ever stayed too long, played it too safe, or avoided change? This video will change how you see your choices. https://www.youtube.com/watch?v=gXpxBiOz-PA&t=4s

Why does losing $100 feel worse than gaining $100 feels good?In this episode, we unpack Loss Aversion — one of the most powerful and misunderstood ideas in b...

02/23/2026

Gratitude isn’t just about big moments—it’s built in the small ones we often overlook.

Eye contact. A quick check-in. A shared laugh.

These simple interactions strengthen our sense of belonging, deepen relationships, and build emotional safety over time. Behavioral science shows that when we intentionally notice these moments, we train our brain to prioritize connection—one of the strongest predictors of long-term well-being.

Today, shift your attention to the people who show up for you—and the small ways you show up for them.

What’s one moment of connection you’re grateful for today?