Hey Tori

Hey Tori Marketing Coach & Strategist for Creatives, Author, & Course Consultant Meet Tori! Tori McElwain is an accomplished Quilter, Course Consultant, and Educator.

She is the author of Workshops Unleashed, and the co-host of the Quilting on the Side Podcast. With a Masters in Education and a background in the tech industry, Tori possesses a unique blend of expertise in both instructional design and technology integration. She is deeply committed to empowering individuals and helping them enhance their teaching and learning skills. Tori provides invaluable su

pport to fellow quilters, crafters, and military spouses, understanding the unique challenges they face and offering guidance for their courses and effective course promotion. Her dedication to serving others and her passion for creating impactful educational experiences make her an exceptional resource for crafters, creatives, and military spouses alike.

If you’ve ever thought “someday I’d like to write a book…” this is for you!If you’ve wanted to write a book, have starte...
09/04/2026

If you’ve ever thought “someday I’d like to write a book…” this is for you!

If you’ve wanted to write a book, have started a book, or were curious about the process of self-publishing, I’m hosting an event for you!

It’s called: Do You Have a Book in You?

I’m hosting a free Webinar September 24th with the Self-Publishing Incubator, to walk you through what you could write about, how to start your manuscript, and what your next steps could be.

We’d love to see you there!

Register for free here: https://selfpublishingincubator.com/bookclass

08/06/2026

The whole launching process helps build your audience - your doing more work with little to no data when you try to build an audience first.

Comment “launch” if you’re done waiting and ready to start launching.

A snapshot behind the scenes of what I do. I get a version of this question often, and the short answer is that I help q...
08/05/2026

A snapshot behind the scenes of what I do. I get a version of this question often, and the short answer is that I help quilters and crafters get their offers out there online.

It entails a lot, but what I do is help you build a system to get SEEN and be SEARCHABLE and FINDABLE (I think that’s a word?), but my focus is on making this system sustainable for you.

Especially because I was a quilt pattern designer and workshop instructor and I know many of us can’t afford a marketing team to do it for us.

SEO (and AI Search) is one of those avenues that you set up and it keeps working for you month after month, year after year, with maybe a few tweaks.

The link to the Hey Tori Podcast is in the first comment below, click on it so you can hear what it’s like in the Digital Marketing Magic Coaching Program (DMMC).

08/04/2026

I don’t mean to shout, but it’s important. 😆

Here’s past Tori looking out for future Tori (and you!) - plan a promo calendar with planned rest time built in.

Save this for next time you need the reminder that rest is productive.

08/03/2026

See what I did there 😆

We’re building online marketing strategies for quilters and crafters that will outlast an algorithm over here in this corner of the interwebs - need a little help on how to start being more findable?

Link in the first comment!

08/01/2026

POV: struggling with creating social media and folding laundry 😆

But that’s why it’s important to plan ahead, then we can avoid multitasking and create predictability.

Also, I was the designer who planned everything last minute as all the promotions were coming out from the larger (more organized) quilting and fabric companies - I’ve been where you are and I don’t want that level of chaos for you.

07/30/2026

It’s free and it’ll save you so much time.

Link in the first comment.

07/29/2026

We’re over here working on marketing that will last for years, not just minutes.

If you’re looking for help on creating more sustainable marketing for your quilting or crafting business, check out the Hey Tori podcast! Link in the first comment.

07/28/2026

I spent three years figuring out what actually works for quilters in business - not generic business advice, not strategies built for strictly e-commerce or coaches. This is how to create a personalized digital marketing system for a quilting businesses.

It has five stages from start to finish. It’s sustainable, it’s sequential, and designed so you’re not reinventing everything with every single launch.

I call it The Digital Marketing Magic Success Path and I’ve guided dozens of quilting professionals to create their own online marketing system with this method.

The goal is sustainability, not burnout. Comment “Magic” and I’ll send you the link to my podcast where I walk you through how to use this method and answer your questions.

07/27/2026

Start with how you want to talk about his upcoming quilt pattern or class that you’re sharing with your audience, then create everything else.

Messaging -> Landing Page (aka shop description)-> emails -> lastly: social media

It’s so much easier!

Save this to listen to for your next launch.

Address

Royal Oak, MI

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 10am - 12pm

Website

Alerts

Be the first to know and let us send you an email when Hey Tori posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Hey Tori:

Shortcuts

Share

Category