Small Business Development Center serving Northern Los Angeles County

09/17/2026

Sales psychology is a type of process that involves considering the psyche of your target market to increase your sales. Instead of convincing customers they need your product or service, you find a way to market to their current wants and needs.
https://www.business.com/articles/the-psychology-of-sales/

09/17/2026

✨ CLIENT SPOTLIGHT ✨

Congratulations to Rosa and Elizabeth Ruvalcaba, Founders of Alas Media in San Fernando, on 18 incredible years in business! 🎉

SBDC Executive Director Catherine Grooms recently stopped by to celebrate this impressive milestone and the continued impact Rosa and Elizabeth are making through their business.

Eighteen years of entrepreneurship represents vision, resilience, adaptability, and a commitment to serving your community. We’re proud to celebrate this remarkable achievement!

👏 Please join us in congratulating Rosa and Elizabeth on 18 years of business success!

09/16/2026

💡 TUESDAY TIP: Don’t Confuse Activity With Progress

A busy day doesn’t always mean your business is moving forward.

Before you add another task to your list, ask yourself:

“Will this help me generate revenue, serve my customers better or strengthen my business?”

If the answer is no, it may not deserve your time today.

Successful business owners don’t just manage their time they protect it for the work that matters most.

Need help identifying the right priorities for your business? Connect with an SBDC Business Advisor. Our no-cost advising is designed to help you make informed decisions and keep moving forward.

09/15/2026

09/15/2026

09/14/2026

✨ MONDAY MOTIVATION ✨

“If you don’t like the road you’re walking, start paving another one.” — Dolly Parton

Entrepreneurship doesn’t always follow the road you originally planned and that’s okay.

If a strategy isn’t working, a goal no longer fits, or your business needs a new direction, you have the power to make a change. Adjust the plan. Explore a new opportunity. Build a better path forward.

This week, ask yourself: What road am I ready to start paving?

Your next chapter may begin with one new decision today.

09/13/2026

Sometimes the best business ideas, connections and inspiration happen when we step away from the desk.

This weekend, make time to relax, reconnect and enjoy the people who matter most. A little laughter, good food and quality time can be exactly the reset you need before a new week begins.

Your business needs your energy but so does your life. 💙

09/13/2026

Start your new week with free webinars tailored to small businesses likes yours:

Are you perfecting recipes? Have you been told…you should open …Read More

09/12/2026

Your calendar may be full, but that doesn’t mean every minute has to be productive. ☕️

Today, give yourself permission to step away from the meetings, emails, deadlines and endless to-do list.

Take a walk. Enjoy your coffee. Sit in the sunshine. Breathe.

Sometimes the best thing you can do for your business is give yourself a real break so you can come back with more clarity, energy and focus.

Your business needs you at your best. 💙

09/12/2026

🎉 Congratulations to our Business Advisor, Pam Covarrubias! 🎉

We’re proud to celebrate Pam for being named a finalist in the 2026 BBB Torch Awards for Ethics for her Café con Pam podcast! 🏆🎙️

This recognition reflects Pam’s commitment to leading with integrity, purpose and authenticity while creating meaningful conversations that inspire entrepreneurs and communities.

👏 Please join us in congratulating Pam on this well-deserved recognition!