Bild & Co

Bild & Co Senior Living Sales Specialist

Maximize your senior living occupancy, revenue, and profitability with BILD. A national healthcare consulting firm.

Our unparalleled expertise and singular focus on senior living sales and marketing infrastructure will help you optimize financial performance. Our sales, marketing and mystery shop divisions focus on innovative methods that drive revenue for our clients.

room can cost you a move-in. Or a reputation.Proactive mystery shopping isn't a "nice to have” it's a quality assurance ...
09/10/2026

room can cost you a move-in. Or a reputation.

Proactive mystery shopping isn't a "nice to have” it's a quality assurance strategy.

BILD's research programs are designed to surface those gaps before they surface themselves. Every shop is a data point. Over time, those data points tell you exactly where your team excels — and exactly where coaching, training, or accountability is needed.

The operators we work with don't wait for occupancy to dip to ask hard questions. They ask them first.

That's the difference between reacting and leading.

Connect with our Research Division to learn how we can build a program for your organization.

Traci here! A full-circle moment today. ❤️While visiting one of our client’s communities, Sierra and I walked into the S...
09/04/2026

Traci here! A full-circle moment today. ❤️

While visiting one of our client’s communities, Sierra and I walked into the Sales Director’s office, and sitting right there on her desk was something I hadn’t seen in over a decade…The ORIGINAL red BILD Sales Toolkit.

If you’ve been around senior living for a while, you know exactly what that red notebook means.
Back in the early days, this was the foundation of how I trained sales teams across the country. And seeing it today reminded me that while our industry continues to evolve, some things never change.

People still want to be heard. People still want to be understood. People still want relationships they can trust. The fundamentals matter. Listen. Connect. Build trust. Follow through. The best sales professionals have always understood that.

What made this moment even more special is that this community is full—and they’re still using those principles every day.

After 25+ years in this industry, moments like this remind me why I love what I do.
Who else still has one of the original red BILD toolkits tucked away somewhere? 👀

Need custom sales training for your team? Reach out at [email protected].

We’ve realized there has been a little confusion between BILD & CO and BILDX, so let’s make it simple.👉 BILD & CO: We he...
09/02/2026

We’ve realized there has been a little confusion between BILD & CO and BILDX, so let’s make it simple.

👉 BILD & CO: We help senior living organizations build stronger sales performance through custom training, leadership coaching, competitive intelligence, marketing strategy, brand positioning, and long-term adoption. Everything we do is customized to your culture, your buyers, and your goals. Because success isn’t about generating more leads… It’s about creating the right buyer experience and converting the right leads.

👉 BILDX: BILDX supports your sales team by making sure every opportunity gets the attention it deserves.

☎️ Every call answered.
💻 Every web lead worked.
✉️ Every email responded to.
📈 Every CRM kept current.

One builds the strategy. One strengthens the ex*****on. Together, we’re helping organizations create better buyer experiences and stronger occupancy performance. Want to learn more?

📩 [email protected]

Stephanie here! I found this painted rock outside a store the other day.It wasn't anything extravagant, but it made me s...
08/29/2026

Stephanie here! I found this painted rock outside a store the other day.

It wasn't anything extravagant, but it made me stop and smile.

Someone took the time to create it, knowing they would probably never meet the person who found it.

It made me think...

We spend so much time chasing the big wins that we sometimes overlook the impact of the small ones.

A kind word. A genuine conversation. A thoughtful follow-up. A moment of encouragement.

Those simple, intentional acts often leave the biggest impression. Whether you're leading a team, serving customers, or supporting others through life's challenges, you have the opportunity every day to leave your own "painted rocks" behind.

You never know who needs them.

Exciting news! 🎉BILDX and our collaboration with the University of Tampa MBA program were recently featured in McKnight'...
08/27/2026

Exciting news! 🎉

BILDX and our collaboration with the University of Tampa MBA program were recently featured in McKnight's Senior Living, bringing industry recognition to the innovative work being done to move senior living forward.

We're proud to see the BILDX approach gaining attention and helping communities think differently about growth, performance, and resident acquisition.

Read the full article here: 🔗 https://www.mcknightsseniorliving.com/news/senior-living-business-model-bild-bildx-university-of-tampa-mba-program/

Want to improve occupancy, strengthen sales performance, and create a more strategic revenue growth plan for your community? Reach out to learn how BILDX Revenue Operations can help.

Feasibility studies are one of the most important tools in senior living development — and one of the most misunderstood...
08/25/2026

Feasibility studies are one of the most important tools in senior living development — and one of the most misunderstood.

Here's what a strong feasibility study actually gives you:

✓ Demand analysis for your specific market and care type
✓ Competitive landscape — who's already there, what they're offering, where the white space is
✓ Absorption rate projections based on demographic data
✓ Financial modeling tied to market-rate assumptions

Here's what it doesn't give you:

✗ How well your team will execute on that opportunity
✗ Whether your sales process can convert the demand it identifies
✗ How your prospect experience compares to competitors already in the market

That second list is where operators often get surprised.

A feasibility study answers "Is there opportunity here?" The research work begins when you ask, "Are we positioned to capture it?"

Curious about what a feasibility study for your market would reveal? Let's connect.

Traci here. 87% → 95% occupancy.Those are the kinds of numbers I love. 😊I’m working on another BILD & Co case study toda...
08/22/2026

Traci here. 87% → 95% occupancy.

Those are the kinds of numbers I love. 😊

I’m working on another BILD & Co case study today, documenting the sales transformation that helped move a senior living portfolio from 87% occupancy to nearly 95%.

It reminded me of something...

Ideas are great. But results come from ex*****on.

That’s where we thrive.

Strategy.
Infrastructure.
Training.
Accountability.
Ex*****on.

Then we measure what happened.

After 30+ years in senior living, our name has become synonymous with results—and referrals have become the engine behind our growth.

That means everything to me.

Don’t just take our word for it. Visit our website and explore the case studies behind the work.

👉 www.bildandco.com

If your portfolio isn’t producing the occupancy, revenue, or NOI it should be, let’s talk.

📧 [email protected]

*****on

One salesperson can no longer do it all.That was one of the biggest takeaways from our partnership with MBA students fro...
08/20/2026

One salesperson can no longer do it all.

That was one of the biggest takeaways from our partnership with MBA students from the University of Tampa for a deep dive into BILDX Revenue Operations.

Today’s senior living sales professionals aren’t lacking effort.

They’re lacking capacity.

Tours. Follow-up. Outreach. CRM. New inquiries. Pipeline management.

Relationship building. Closing.

Something eventually gives.

BILDX plugs into the sales operation behind the scenes, providing consistent follow-up, pipeline discipline, staffing continuity, executive visibility, and the infrastructure that gives on-site salespeople more time to do what they do best:

Build relationships, tour and close.

People + Process + Technology.

That’s Revenue Operations.

We’re already seeing the impact in our client data, and I couldn’t be more excited about what’s ahead. 📈

Think your sales team needs more capacity, not more pressure?

Let’s talk.

📧 [email protected]

www.bildandco.com

A little BILDX sighting on the golf course! ⛳️We were proud to support Phoebe Ministries’ annual golf tournament and the...
08/14/2026

A little BILDX sighting on the golf course! ⛳️

We were proud to support Phoebe Ministries’ annual golf tournament and the incredible work this nonprofit organization does for older adults and families throughout Pennsylvania’s Lehigh Valley.

One of the greatest gifts of the work we do is partnering with organizations whose mission we genuinely believe in.

Over time, clients become friends, we become invested in their success, and their mission becomes something we are incredibly proud to support.

This picture made my day. 💙

We love our clients—and the meaningful work we get to do together.

Traci Bild here. Some of my favorite days are the ones where work and life blend together.Paris and I just returned from...
08/12/2026

Traci Bild here. Some of my favorite days are the ones where work and life blend together.

Paris and I just returned from Milwaukee after spending time with an incredible faith-based senior living organization. These are the kinds of clients we absolutely love partnering with because every organization has a unique story waiting to be uncovered.

Between strategy sessions, we explored a charming boutique hotel, admired beautiful 100+ year-old architecture, enjoyed great food, and spent meaningful time helping a wonderful organization discover how to bring their mission to life in a way families can truly feel.

This is why I love what I do.

Business becomes friendship. Clients become family. Every trip becomes an opportunity to learn, create, and experience something new.

Helping organizations stand out in a crowded marketplace isn't just our job. It's our passion.

If you're ready to uncover what makes your organization truly different, let's talk.

📧 [email protected]

Address

10801 Starkey Road , Suite 104
Seminole, FL
33777

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