MassLive Media Group

08/28/2026

Think Millennials are shopping rates first? Not exactly.

They check fees and requirements, then reviews, Google search results, social media, and your website. By the time they contact you, they've already formed an opinion.

Read more: https://hubs.ly/Q04vLF_y0

08/21/2026

You're generating leads. The phone is ringing. Forms are being filled out.
So why aren't more prospects becoming customers?
The answer may not be lead quality.

Today's buyers research your business the moment they contact you. Reviews, website experience, social presence, and brand credibility all influence whether they take the next step.

If leads are disappearing after first contact, it may be time to examine the trust signals your brand is sending.

Read more:

You're paying good money for leads. The phone rings. Prospects fill out quote forms. But then... silence. Follow-ups go unanswered. Appointments get

08/19/2026

Your best prospects are watching video. Are you making any?

58% of Gen Z uses YouTube to research financial decisions. TikTok reaches almost half of them. Most banks and credit unions still have zero video strategy.

If you're not on video, you're invisible to the generation shaping the next 30 years of growth.

Read the full research 👉 https://hubs.li/Q04tDSpS0

08/14/2026

77% of American consumers view local credit unions favorably — the highest of any institution type in our national survey.

And yet most non-members either don’t know your credit union exists, don’t know they qualify, or have never been given a reason to look.

Content marketing is the bridge between your favorability advantage and the members you haven’t yet reached. →

Local credit unions are the most favorably viewed financial institution type in the United States, according to our 2026 American Financial Consumer

08/13/2026

77% of Americans view local credit unions favorably. Higher than banks, higher than fintechs.

The problem? Most people who haven't joined yet don't know that.

National banks are filling that awareness gap on streaming, in your local market, and in AI search answers. Credit unions are leaving it wide open.

Financial education content like budgeting tips and credit explanations is how you close it:

Local credit unions are the most favorably viewed financial institution type in the United States, according to our 2026 American Financial Consumer

08/11/2026

Furnace dies, pipe bursts. Nobody grabs the phone book anymore. They Google it.

97% of homeowners research online before booking. If you're not on page one, you're invisible.

Visibility next to trusted local news content beats a random banner ad every time. That's instant credibility, not just a click.

Learn more:

When a homeowner’s furnace stops working or a pipe bursts, their first move isn’t to grab a phone book—it’s to open Google or their favorite local news

08/10/2026

Most businesses think one great campaign wins a customer. The businesses actually winning are doing something different: https://hubs.li/Q04sj53n0

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You have two competitors: the business across town and the skepticism prospects carry before they ever contact you. The second one is harder to beat. It does not respond to a single campaign or a great offer.

08/07/2026

Weather's coming for your customers' pipes, roofs, and furnaces. Is your advertising ready to catch them the moment it hits?

Weather-based advertising switches on automatically when the freeze, storm, or snow hits, putting your ad in front of homeowners the second they start searching. Set it up now, let the weather do the targeting all season long.

Learn more:

For home service companies, weather isn’t just conversation—it’s revenue. A sudden cold front, a spring thunderstorm, or a summer heatwave can trigger the

08/05/2026

24% of consumers say fees and charges are the number one reason they would leave their primary financial institution.

That’s not a pricing problem. That’s a communication problem. The institutions with the lowest churn aren’t always the ones with the lowest fees — they’re the ones that communicate their value equation most clearly.

Here’s how to build a proactive retention strategy before a competitor poaches your best customers. → https://hubs.li/Q04s1DT00

07/31/2026

Stop paying to build someone else's brand.

When you buy leads you're not getting an exclusive customer. That same homeowner's info gets sold to 4-5 of your competitors too. You end up competing on price against strangers, while your ad dollars fund their brand recognition, not yours.

The fix isn't complicated: invest that same budget in building a brand homeowners already trust before they ever search for a quote. Higher close rates. Better margins. Equity that compounds instead of resetting every month.

Read more:

You need more jobs. Revenue is flat. So you do what seems logical and sign up for HomeAdvisor or Angie's List and start buying leads. At first, it feels