10/12/2026
Not all colors look the same on screen and in print.
While screens use light (RGB), printing relies on ink (CMYK). This difference means that some colors can change significantly when moving from digital to print.
That’s why a color that looks vibrant or bright on your computer screen may appear more muted once printed.
These technical details directly impact how a final design is perceived, especially in branding, packaging, and printed materials.
Understanding how color works across different mediums helps achieve more consistent, professional results.
At Syrah, we consider the medium each design is created for, ensuring every piece works where it’s meant to live. 🎨