10/30/2026
How are prediction markets and changing audiences shaping the future of sports betting?
PPAG’s Bill Pascrell, III (BP3) will join two panel discussions at SiGMA World Summit, taking place November 2–5 at Fiera Roma in Rome, Italy.
On November 3, “The World Cup Betting Autopsy: Did Prediction Markets Kill the Old Playbook?” will examine how prediction markets and AI-powered betting are changing consumer engagement and the traditional sportsbook model.
On November 5, “Women in Betting: The Industry’s Most Ignored Growth Segment” will explore women’s preferences as consumers and how product design, content, and marketing can better serve this growing audience.
Click here to learn more:https://sigma.world/summits/world/agenda/