09/02/2026
What is roll forming?
Imagine a steel strip transforming as it moves through a series of precision-engineered rollers. Like skilled sculptors, these rollers gradually shape the material into custom profiles designed to meet exact specifications. The finished profiles may include punched holes, complex curves, welding, and other tailored features that bring each customer's vision to life.
These profiles can be found in everyday life, such as cars, solar panels, tractors, elevators, warehouse systems, and countless other applications that help keep the world moving.
Founded in Austria in 1664, Welser Profile has grown from a pan forge into a global leader in custom roll forming by 1960. Welser Profile North America brings this legacy to the US with two state-of-the-art facilities in Valley City, OH.