Lawrence Direct Marketing Inc.

03/02/2026

So, if you’re in a place where you need to change your mindset and the chemicals in your brain, look for ways to volunteer and connect. It’s good for you and the community around you.

It's science.

11/24/2025

The key learning from this experiment: "Rotating Message in the Sticky Bar Increases Donor Conversion"

For CYE 2024, we wanted to test a different approach to have on the homepage for Giving Tuesday, which in turn would inform the control that we would need to have for the next test.

05/05/2025

Lawrence Direct Marketing is pleased to announce our strategic decision to join the Arreva Certified Partner Program. Our team was truly inspired not only by Arreva's comprehensive, integrated software that automates tasks and streamlines nonprofit operations, so that nonprofit staff can focus on furthering their mission, but also with the entire Arreva team. The LDMI team truly sees the value in Arreva's software. As an All-in-One approach, they are solving some of the biggest challenges facing organizations today and providing a new way for nonprofits to make a difference. With over three decades of experience serving the nonprofit industry, Arreva is dedicated to helping their clients succeed. If you'd like to learn more about our joint services offered through this partnership, please visit: https://share.hsforms.com/1rpXd-YpSQr69BpK470le1w12kj1 Arreva

11/06/2024

So happy to be a sponsor and attendee of the National Association of Shrine and Pilgramage Apostalate (NASPA) for their 2024 conference. Lucky to gather at The National Shrine of Our Lady of La Leche in sunny St. Augustine, Florida

This November 6-8, we will gather at The National Shrine of Our Lady of La Leche in Sunny St. Augustine, Florida. Our Theme for this year is "Pilgrims of Hope" Preparing for the 2025 Jubilee. Don’t miss this opportunity to collaborate with other NASPA members at this Beautiful Shrine.

03/25/2024

Though many nonprofits are still figuring out how to offer recurring options other than monthly, some have utilized other channels to test the desire for quarterly and annual renewals — and even weekly and biannual in some cases.

“We also are experiencing much better retention … with annual and quarterly,” she said. “We also have biannual options. Biannuals — I don’t know why — they are amazing. And so add that to your mix if you haven’t yet.”

As donor count continues to decline, it’s important to find loyal supporters. Here are five tips to help you acquire and retain sustainers.

02/23/2024

Really interesting data in this article. One of my favorite nuggets, "But it’s important to note that once you get an offline-only donor’s email address you should NOT stop sending them direct mail. Why? Because over time, the most consistently valuable donor cohort is multichannel (donors who give both online and offline in the same fiscal year)"

What are the key takeaways from running 5,000 online fundraising experiments? Find out and get new test ideas to grow your fundraising...

12/15/2023

Great post from the folks at Future Fundraising Now on the wisdom of following the data.

A lot of fundraisers look at the messages they and others are sending out, and they just feel tired. “Why is our fundraising like that?” they ask. “Why so old-fashioned? Why so much like last year and every year?” I understand. Doing the same old thing year after year really does get old. Yo...

09/29/2023

Handy copywriting checklist.

06/21/2023

06/21/2023

"Decreased giving is associated with difficult or unusual economic circumstances and has only happened three times in the past 40 years. That description, unfortunately, fits 2022, "

The Giving USA annual report on philanthropy showed that in 2022 nonprofits raised $499.33 billion — a 3.4% year-over-year drop in current dollars and a 10.5% downturn when adjusted for inflation.