29/10/2026
Did you know that ‘font psychology’ is a recognised field of study?
• Serif fonts (e.g. Times, Baskerville, Georgia) are associated with tradition, sophistication and formality.
• Sans serif fonts (e.g. Helvetica, Arial, Verdana) are modern, humanist and neutral.
• Script fonts (e.g. Brush Script, Edwardian Script, Zapfino) are elegant, classic and stylish.
ICSC’s graphic design team will ensure that we use fonts that match the values and personality of your company. Contact us at [email protected] or 083 633 3943.