03/09/2026
Why AI makes you sound just like everyone else…
When everyone uses the same AI tools for employee communication, the result is a deluge of generic, robotic words, lacking any personality and authenticity. Gallagher’s 2025 Communications Report describes this scenario as increasing “noise comms”, with similar messages all competing for attention.
Relying on AI could flatten the company voice you’ve spent years crafting into something unrecognisable and ordinary. Rather, seek the help of trusted communications professionals who understand your brand and business objectives.
Contact ICSC today at [email protected] or 083 633 3943.