Define Wine Marketing & Communications

17/08/2026

"NSW wines should be available in publicly owned NSW institutions such as the Art Gallery of NSW and the Museum of History, you would think. But they are not—at least not fairly...

NSW Wine Philip Donato Brendan Moylan MP

NSW wines should be available in publicly owned NSW institutions such as the Art Gallery of NSW and the Museum of History, you would think. But they are not—at least not represented fairly.

10/08/2026

A fun evening with some great food from Fix Wine Bar Restaurant & Store and, of course, wines from First Ridge

John and Helen Nicholas recently hosted a dinner celebrating all things First Ridge at Fix Wine Bar + Restaurant, telling the story of First Ridge’s raison d’être.

07/08/2026

Ross Hill bills itself as Australia’s first “certified carbon neutral winery”.

Winemaker Chris Jessop takes most of the fruit from the company’s 13ha Griffin Road vineyard planted more than two decades ago.

Jessop’s premium wines under the Pinnacle Series include a spicy, brooding shiraz that would hold its own among the Barossa’s finest...

Ross Hill Wines

Orange in central western NSW has staked its claim as one of regional Australia’s best cool-climate wine regions with a set of attractive new releases at reasonable prices.

07/08/2026

Ex-chef Duncan Cook has released the latest range from Cooks Lot in Orange that includes a premium Chardonnay and Pinot Noir.

05/08/2026

In today's Newcastle Herald and Illawarra Mercury. Thanks Rick.

"There were only three NSW wines on it," he said."That's crazy ... a missed opportunity to showcase the outstanding wines NSW produces." ...

05/08/2026

Credit to the team at Winnie's at the NSW Opera House, with a heap of NSW Wines on the menu! So good!

Explore Winnie's Sydney menu featuring local NSW produce, signature dishes, contemporary drinks, and a diverse selection of breakfast, lunch, and dinner options in a vibrant setting.

04/08/2026

29/07/2026

“After many years in the kitchen championing fresh produce and proteins, winemaking shares many aspects. My underlying challenge is to hero the variety and the region with the finished wine. Using various winemaking techniques, including barrel selection and maturation time, should create the pedestal and hone the focus that ensures they shine.”

Cooks Lot has recently released their 2025 vintage Orange Region Cooks Lot ‘Handpicked’ Chardonnay ($35) and Pinot Noir ($35). “Hand harvesting, whilst more labour-intensive…

29/07/2026

At a 'landed unit cost' of $20 per bottle (for example), this sponsorship could equate to 10,000 bottles per annum.

It doesn't feel that this sponsorship is truly tailored for NSW Winemakers, who are mostly small to medium sized, family owned businesses.

I understand that sponsorship is a part of a marketing plan, with an objective of building a brand through brand association, awareness, tastings, etc, but still...

A spokesperson for the Art Gallery of NSW has confirmed that its business development team is currently inviting expressions of interest from wineries interested in becoming the official wine partner of the Art Gallery. “Commencing in December 2026, the Art Gallery is seeking to establish a new mu...

24/07/2026

“A lot of people are really doing it tough at the moment,” says Marchetti. “And we’re in the heart of a wine region: anything we can do to support that community and create conversations around what’s going on is worthwhile. The quality of what they’re producing is amazing: we should be putting that on a pedestal.”

Despite some harrumphing from some customers, a growing number of venues are offering nothing but locally made wines, spirits, craft brews and more.