FrothStop

10/08/2026

Queensland Country Bank Stadium is the first stadium in Australia, and the world, to launch Elevate. 👏

It follows another technology first for QCBS, after becoming the first stadium in Australia to introduce our Multi Pour 6 automated beverage dispensing tech in 2023.

Elevate can operate as a single machine or be configured as a full beverage wall, with each unit pouring beer, Guinness, RTDs and cocktails at up to 200 drinks per hour.

Built for busy venues, Elevate is about faster service, consistent pours and keeping the crowd moving.

A great result from a collaboration between Queensland Country Bank Stadium, Stadiums Queensland and Gema Group.

28/07/2026

Optus Stadium has been keeping FSG NickNack busy... 750,000+ reusable cups through the venue in just four months.

The team hope to have prevented the use of 1.5 million single-use cups within the first 12 months, and we’re already halfway there.

A fantastic result, achieved together with Optus Stadium. A big thank you to all the fans returning their cups each week and helping the system run so smoothly. ♻️

19/07/2026

JK put fans to the test ♻️
Do you know which bin the reusable cups go in?

01/07/2026

Today, FrothStop Group welcomes a new brand to the family.

We're proud to announce that we have acquired eCup Reusable Cups & Systems (eCup), the Adelaide-born business founded by John Maule in 2019.

John and his team have grown an Australian success story, designing and manufacturing their reusable cups in Adelaide. Creating local jobs, driving a circular economy and earning the trust of partners across Australia along the way.

They've also led from the front on sustainability. eCup became the first reusable cup brand in Australia to manufacture products from 100% Ocean Bound Plastic reclaimed from over 200 beaches and waterways. This means the raw material for the Penny, Freddie, Mary Lou and Sally cups can be plastic that was actively on a path to becoming ocean pollution. It's traceable, certifiable, and addresses plastic at the point where intervention actually matters most. It's a commitment that goes beyond words, and reflects a value we live and breathe: impact beyond profits.

eCup Founder, John Maule:
"I'm incredibly proud of what we have built, and excited to see the next chapter of eCup under FrothStop Group. I'm impressed with Todd and his team’s vision, and am confident in the direction they're taking. The infrastructure, the innovation, the partnerships; it's everything eCup needs to continue to grow."

Moving forward, the business now operates as FSG eCup, and sits alongside our existing reusable cup business, FSG NickNack Global. The two businesses are different by design, and stronger for it. FSG NickNack operates as a venue-embedded system and has been in partnership with Optus Stadium since March this year, where over half a million reusable cups have been processed through a fully closed-loop system already. FSG eCup brings local manufacturing, custom design, further sustainability credentials, and a proven events model.

Together, they offer a reusable cup capability, across a range of deployments, like no other in the country.

Todd Meredith, our CEO:
"We have a lot of respect for the business John and his team have built. The manufacturing story, the 100% Ocean Bound Plastic credential, the relationships they've earned in the market… that only happens with integrity and real dedication. Having both FSG eCup and FSG NickNack under one roof, and building both, is something we're really excited about. There's a lot to look forward to.”

More to share very soon. https://fsgecup.com.au/

26/06/2026

Big news for the east coast of Australia 👀

Our next FSG NickNack wash hub is heading east. 10,000 cups an hour. Washed, sanitised and dried, ready to go straight back into service. More locations to follow in the coming months.

Off the back of half a million cups already through our WA hub, this is just the beginning.

17/06/2026

02/06/2026

We’re building beer robots 🍺 🤖