01/06/2026
Get to know our WA Leaders Industry Experts - Emma Burdett, Director, Huddle Up Creative.
☕️ What is your favourite Perth local spot or weekend ritual?
Emma - "I've lived in Perth for over 15 years now, and I still catch myself appreciating clear blue skies and sunny days. It's something you never really get sick of. Weekends are usually about making the most of that. You'll find me at the wakeboarding park, testing my abilities, down at the beach for a swim, or out scuba diving. There's so much to explore when it comes to ocean sports here, and I'm definitely someone who likes to stay active and out in it."
📖 What book, podcast, or TED Talk has had a significant impact on your thinking?
Emma - "This is always a hard one because I'm constantly reading and listening to different things. One that stands out is Tools of Titans by Tim Ferriss. It's a collection of habits, routines, and insights from some of the world's top performers, so there's a lot you can take from it. What made it particularly impactful for me was the timing. A close friend gave it to me when I was making the move out of corporate and into starting my on business, so it became a great inspiration during that transition."
🤩 Share a surprising hobby or skill most people don't know you have, or a fun fact.
Emma - "I've been very lucky to scuba dive all over the world, including some pretty incredible wreck dives. One of the most memorable was Truk Lagoon in Micronesia. It's home to more than 70 sunken Japanese WWII ships, planes, and submarines from the 1944 Operation Hailstone attack. It's surreal diving through that kind of history and also slightly unexpected how many empty beer and sake bottles are still sitting there on the wrecks".
💻 Share a quick tip or tool you recommend to business owners.
Emma - "Show up, be visible, and claim your space in your market. Then keep showing up. Consistently. Your business and your personal brand are flags you should be flying proudly and with intention. The more consistently you do that, the more familiar, trusted, and remembered you become. And that's what drives real momentum."
https://www.waleaders.com.au/media-and-pr/get-to-know-our-experts-emma-burdett-from-huddle-up-creative/