22/06/2026
** IMPORTANT UPDATE! **
π»π πͺπ π¦ π¦π€π π π€πͺπ€π₯ππ π₯π π€πππ π π¦π₯ ππππ€ π₯π πͺπ π¦π£ ππππππ₯π€ (ππππ πππππ / πππ¨π€πππ₯π₯ππ£ πππ£πππ₯πππ, ππ¦π₯ ππ π£ π₯ππ©π₯π€)?
If so, did you know about the new SMS Sender ID requirements that are coming in next week (1st July)?
Here are the main points you need to know:
- If you just use your usual phone number and individually text clients that way, you don't need to worry about this new change. As you were soldier.
- if you use an auto-sending bulk SMS service, you'll need to now register your number and get an SMS Sender ID. This is basically linking your Sender ID to your business so that it is classified as a genuine sender. You can also name it so that it's clear when the client receives it who it's come from (e.g. Your Business Name, Reminder for your Appointment).
If you DON'T register your Sender ID, your texts will be classified as spam and may not get through. It is likely that, in future, all unregistered texts from a bulk source will be automatically blocked, so make sure you set this up now!
Here's a really useful guide (with links to register) from the SBDC.
If your business sends SMS reminders, donβt miss the window to register your SMS Sender ID to help avoid your messages being blocked in 2026.If you run a service based business, you might rely on SMS appointment reminders to help your schedule run smoothly. The Australian Communications and Media ...
