29/10/2026
Meta was reporting a 9.63 ROAS on a brand-new campaign. Everyone was happy.
Then I ran the client's Meta, Google Ads, Google Analytics and website data through AI and cross-checked it.
Meta hadn't brought in a single new customer. Every sale it claimed was from existing customers who were already buying. Google Ads was the one bringing in new customers.
Your ad platforms mark their own homework. Connecting your data and cross-checking it shows you what's actually driving growth, so you put your ad spend where it makes money.
AI isn't gospel, so always sense-check it. But you should be doing this in your store.
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