28/10/2025
Malcolm and Mark from Likeable Creative attended the "Collaboration Effect" industry event, hosted by Perth Advertising and Design Club (PADC) in partnership with Media Tonic.
The guest keynote speaker Dan Krigstein, Director of News Corp's Growth Intelligence Centre in Sydney, kicked things off by sharing how creativity and media can work hand in hand to drive success. He also offered powerful insights into how aligning creativity, media, and context can amplify campaign effectiveness.
A panel discussion then brought together respected voices from across the industry, spanning client, creative, strategy, and media perspectives. Hosted by René Migliore (PADC Patron), the panel included Vici Richardson (Head of Brand and Growth at HBF Health), Paige English (Head of Perth at Initiative Media), and Dav Tabeshfar (freelance creative).