10/27/2026
"When we launched Ferro & Tide Outdoors, we knew who we were and what we wanted to accomplish, but finding a visual identity that truly reflected our values was another story. We wanted something that spoke to more than "just" outdoor adventure, something rooted in connection, belonging, community, accessibility, and growth.
Frank took the time to really listen to our ideas and vision, challenged us to think more deeply about our identity, and helped bring those ideas together into something meaningful. He was receptive to our feedback and willing to explore various changes as the concept developed.
The result is a logo and visual identity that reflect not just what we do, but why we do it. From the symbolism of the red spruce cone to the interconnected elements and flowing lines, the final design tells a story that feels authentically ours. We're really happy with where it landed and excited to see our new brand come to life as Ferro & Tide grows."
~ Edward ‘Fin’ Finigan and Thunder Shanti, Ferro & Tide Outdoors
Check out the OMC case study https://orlandomedia.co/ferro-tide-outdoors/
