ActionCOACH Northern Ireland

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ActionCOACH Northern Ireland I’m Tony Hayes, an ActionCOACH business coach. My goal is to help create 100 millionaires by the age of 60. We are in the business of ‘Edu-tainment’.
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I provide proven systems for mastering your Time, Team and Money, building a profitable, saleable business that finally gives you your life back. ActionCOACH, formerly Action International, emerged as an overnight success in 1993 when Action’s founder Brad Sugars began conducting seminars and workshops for small to medium business owners throughout Australia and New Zealand. For the first time, these business owners had access to hundreds of amazingly powerful, yet relatively simple and affordable sales, marketing and team building strategies that resulted in dramatic improvements in revenues & profit. Since that time more than 188,000people have attended Action’s popular seminars learning what over 9,800 past and present clients can now attest to… Appointing an ActionCOACH Business Coach can be the single, most effective profit making initiative any business owner can make in their business. Not only is the coaching system powerfully effective, it is also very affordable for most businesses. Action made the decision to franchise in 1997 after concluding the best way to service the needs of clients globally was to have local coached spread across the world. As well as being close to their clients, the coaches would be better able to relate to them as fellow business owners. Action is now represented in 18 countries around the globe, has more than 700 Licensed Coaches and is the World’s Number 1 Business Coaching Team. Our Vision: “World Abundance through Business Re-Education”

ActionCOACH Business Coaching is a team of committed, positive and successful people who are always striving to be balanced, integral and honest. We work within out “14 Points of Culture” to make sure that everyone who touches, or is touched by the ActionCOACH team, benefits greatly and in some way moves closer to becoming the person they want to be and achieve the goals they want to achieve. We work in co-operation with all those who believe they are out competition. We educate ourselves, our clients and all those with whom we work, while we entertain them and create a fun learning environment. We educate our clients in world class marketing and business development techniques using audio, video, CD’s, simple workbooks, workshops, seminar formats and other technologies. Our products and services are of the highest quality, value for money and whether sourced from within or externally always add the most value and use the latest and most effective training methodologies available. ActionCOACH Business Coaching’s clients, whether they are small, medium or large in size, have a desire for us to help them in achieving their goals. Our clients are forward thinking, willing to learn and grow, and are willing to work as a team player in the development of an organization of ‘People’. Our clients are selected more on attitude than size and they want to work with us because we understand people are important, systems should run a company, we offer the most practical, most applicable and fastest strategies of growth and most importantly because we mean what we say. We give ordinary people extra-ordinary opportunities to have a more abundant life.

A business owner recently told me:'Tony, if we put our rates up even five percent, our customers will leave us.'My reply...
11/11/2026

A business owner recently told me:

'Tony, if we put our rates up even five percent, our customers will leave us.'

My reply surprised him: 'If a five percent increase causes them to leave, they were never loyal to your business in the first place. They were loyal to your low margin.'

Competing purely on price in Northern Ireland is a race to the bottom, and the only prize for winning is burnout.

We worked together to audit his actual cost of delivery, including travel and management overhead that had never been factored into his quotes.

We implemented a phased 8 percent price adjustment accompanied by a clear letter explaining the upgraded service standards his clients would receive.

Out of eighty regular accounts, how many did he lose?

Two.

Both were notoriously late-paying, high-maintenance accounts that his team dreaded dealing with anyway.

His turnover increased, his margins jumped, and his team finally had breathing room.

Are you subsidising your customers out of your own pocket? Send me a message if you would like to review your pricing structure before December.

As we head toward the final quarter of the year, business owners across Northern Ireland are beginning to think about th...
04/11/2026

As we head toward the final quarter of the year, business owners across Northern Ireland are beginning to think about their plans for the year ahead.

In my 22 years coaching business leaders across Northern Ireland, I have noticed that the most successful companies all have one thing in common:

They build simple, reliable systems that allow their people to succeed without constant owner intervention.

If you want to:
• Reduce your personal working hours without sacrificing quality.
• Build a management team that takes genuine responsibility.
• Scale your profits without adding operational chaos.

Let us have a conversation.

Tag a Northern Ireland business owner who might find this useful or send me a direct message to book an initial chat.

A client running a successful service business in Co. Down was working 65 hours a week.He had a team of twelve talented ...
19/10/2026

A client running a successful service business in Co. Down was working 65 hours a week.

He had a team of twelve talented people, but every project update, client email, and purchasing request had to pass across his desk.

He came to ActionCOACH because he was exhausted and had no time left for business development.

We introduced a clear accountability matrix:

- We defined clear financial sign-off limits for senior team members.
- We established weekly 20-minute operational check-ins instead of constant ad-hoc interruptions.
- We mapped out key metrics for each department so progress could be tracked without micromanagement.

Within 60 days, his weekly working hours dropped from 65 to under 50. More importantly, his team felt trusted and engagement scores went up.

If you feel like you are doing your team's work for them, let's talk.

Send me a direct message to arrange an introductory conversation

Friday question for Northern Ireland business leaders and directors:What is the biggest challenge you face when trying t...
16/10/2026

Friday question for Northern Ireland business leaders and directors:

What is the biggest challenge you face when trying to systemise your business?

A) I do not have time to sit down and write procedures.
B) My team ignores existing systems and does things their own way.
C) My business changes too fast to keep documents updated.
D) I prefer keeping control of core tasks myself.

Drop your answer (A, B, C, or D) in the comments or a DM.

A Managing Director told me recently that he felt like he was running on a treadmill that kept speeding up.His turnover ...
05/10/2026

A Managing Director told me recently that he felt like he was running on a treadmill that kept speeding up.

His turnover was strong, but he spent his days answering quick questions, double-checking work, and stepping in whenever a job went off course.

I asked him a simple question: How much of what your team does each week is completely predictable?

His answer was about 80 percent.

Yet, his company had no written guidelines for how those predictable tasks should be handled. Every process lived inside his head, which meant his staff had no choice but to interrupt him all day.

We spent two weeks documenting three core routines:

• How customer inquiries are logged and handed off.
• How jobs are checked before final delivery.
• How client issues are escalated.

The result? His daily interruptions dropped by half within three weeks, giving him actual time to focus on strategic growth.

If your business relies entirely on your memory to function, it is time to build proper systems.

Send me a message if you are ready to get your operational time back.

The final quarter of the year is when successful business leaders set up their momentum for the entire year ahead.In my ...
23/09/2026

The final quarter of the year is when successful business leaders set up their momentum for the entire year ahead.

In my 22 years coaching business owners across Northern Ireland, the difference between companies that stall and companies that scale comes down to one thing:

Transitioning from owner-led operations to system-led growth.

If you want to:
• Stop working 50+ hours a week putting out operational fires.
• Build a management team you can truly trust.
• Ensure Q4 delivers actual net profit, not just busyness.

Let's have a conversation.

Tag a Northern Ireland business owner who is planning their Q4 expansion, or send me a direct message to book an initial chat.

When this local NI business owner came to ActionCOACH, his team was completely stretched. Turnover hit £1.5M, but cash f...
14/09/2026

When this local NI business owner came to ActionCOACH, his team was completely stretched. Turnover hit £1.5M, but cash flow was perpetually tight.

He thought he needed to sell more to fix his cash flow.

We ran a profitability audit on his client list and discovered:
• 20% of his clients were generating 80% of his customer service headaches and yielding less than 3% gross margin.
• His core high-margin services were being neglected because his team was tied up on low-margin work.

The Strategy:
1. We repositioned his pricing structure.
2. We parted ways with 4 unprofitable contracts.
3. We reallocated staff capacity to high-margin accounts.

The Result?
Turnover temporarily dropped by £100k, but net profit jumped by £65,000 - and working hours dropped across the entire company.

Growth isn't just getting bigger. It's getting better.

Ready to audit your profit margins before Q4?

DM me to arrange a discovery chat.

Quick Friday poll for Northern Ireland Business Directors & Owners What is the biggest hurdle stopping you from building...
11/09/2026

Quick Friday poll for Northern Ireland Business Directors & Owners

What is the biggest hurdle stopping you from building a strong management layer right now?

A) Finding the right talent in the local NI market.
B) Staff are great technically but lack leadership skills.
C) Fear of losing quality control / oversight.
D) Financial cost of adding management salaries.

Drop your answer (A, B, C, or D) below.

A local MD came to me with a problem that almost every scaling business owner in Northern Ireland faces:"Tony, my revenu...
02/09/2026

A local MD came to me with a problem that almost every scaling business owner in Northern Ireland faces:

"Tony, my revenue is up 30%, but I'm working harder than I was five years ago. I can't keep this pace up."

When we audited his calendar, we found too many hours a week spent reviewing routine quotes, approving minor purchases, and stepping in on customer service calls.

He was proud of his high standards, but those high standards were smothering his management team.

We introduced one rule:
Any decision under £500 no longer requires MD sign-off if it fits our core standard.

Within 30 days:
• He reclaimed hours of strategic time per week.
• His team felt trusted and performed better.
• Revenue kept growing, but his stress levels plummeted.

Are you holding your business back by holding onto control?

DM me, and we can chat.

Fixing Your Customer Retention Bottlenecks Before Q4.As we approach the final quarter of the year, now is the time to as...
27/08/2026

Fixing Your Customer Retention Bottlenecks Before Q4.

As we approach the final quarter of the year, now is the time to ask: Is your business running you, or are you running your business?

In my 22 years coaching business owners across Northern Ireland, the biggest growth bottleneck is rarely a lack of hard work; it's a lack of leverage in systems and team authority.

If you want to:
• Stop dealing with daily customer complaints.
• Train staff to take real ownership.
• Increase profit margins from existing clients.

Let's talk.

Tag a fellow local business owner who is preparing their business for Q4 growth, or send me a DM to book a quick alignment chat.

Address

169a Upper Newtownards Road
Belfast
BT43HZ

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