11/05/2026
Last week was a great reminder of the variety of automotive training and brand support we deliver at Motiv8.
From event planning and training delivery to brand engagement and content production, the team was involved in a real mix of projects across the UK, Ireland and beyond.
We partnered with the Kia Academy at Millbrook to deliver a stakeholder session ahead of the Kia Masterclass event we’ll be delivering in July — set to be Kia’s biggest training event yet. Presenting the event vision to 20 stakeholders from Kia UK was a big milestone in the planning process, and the feedback and support were hugely positive.
The team also supported Geely Auto UK at the Everything Electric Show in Harrogate, delivering accompanied test drives and brand ambassador support. It was our first time working with the shows and events team, and a brilliant opportunity to play a part in the launch of a new automotive brand in the UK market, alongside the training we’re already providing to the network.
Over in Ireland, we completed Suzuki Cars UK in-dealer training tour for the new e Vitara, following 18 months of collaboration across VCTs, regional roadshows, media presentations and retailer training to support Suzuki’s first fully electric vehicle launch.
And finally, alongside Lotus Cars and Formative UK, we put the finishing touches to a series of global training videos for the new Lotus Eletre X, helping bring this incredible vehicle to life for the international Lotus network.
Different projects, different audiences, one common thread: strong partnerships, collaboration and a shared passion for delivering brilliant brand and learning experiences.
