The Mind Collective Ltd

The Mind Collective Ltd We love helping SMEs, Start-Ups and Challenger Brands grow through smart marketing solutions that d

We’re back with an old favourite… The Bertinet Bakery 🍞We first worked with Bertinet back in 2020 during lockdown and af...
09/09/2026

We’re back with an old favourite… The Bertinet Bakery 🍞

We first worked with Bertinet back in 2020 during lockdown and after a bit of a hiatus from social, they have asked us to reignite their social media.

If you haven’t you must try it. It’s quite simply the best bread on the market. Proper sourdough made with just flour, water and salt. No additives. No preservatives. Not ultra processed. Just bloody great sourdough.

And you can pick it up in Waitrose or Ocado .

We’ve got lots planned and we’re really excited to be working with the team again.

Head over to The Bertinet Bakery to follow what we’re up to. Watch this space 👀

August is packed with reactive opportunities, the trick is spotting them early 📆 A rocket on the moon, Premier League’s ...
05/08/2026

August is packed with reactive opportunities, the trick is spotting them early 📆

A rocket on the moon, Premier League’s return, A-Level results, Dog Day and 60 years of Notting Hill Carnival. Swipe through for the dates that we think are worth watching 👀

The brands nailing it right now have made their colour so recognisable that you’d spot them in a line up 🎨Swipe to see w...
03/08/2026

The brands nailing it right now have made their colour so recognisable that you’d spot them in a line up 🎨

Swipe to see who’s winning… and if your brand hasn’t picked its colour yet, this is your sign!

22/07/2026

Under 16s are still fully banned… but under government plans, 16 and 17 year olds will get an overnight curfew and addictive features turned off by default. The catch? They can just switch it all back off. What do you think? 🤔

Four weeks of reactive social rounded up… the optimism era (RIP), the rebrands legal teams will never forget and a trend...
20/07/2026

Four weeks of reactive social rounded up… the optimism era (RIP), the rebrands legal teams will never forget and a trending red card format ⚽️

What’s next? The team have been working hard ideating August and September, but you never know what is around the corner! 👀

June was a big one here at TMC! From jumping on the UK’s heatwave with reactive content to celebrating National Cream Te...
03/07/2026

June was a big one here at TMC! From jumping on the UK’s heatwave with reactive content to celebrating National Cream Tea Day, our team kept brands at the heart of the conversation all month long. We also saw multiple viral moments across our client accounts, proving that the right mix of creativity, timing and strategy can deliver standout results. Here’s to starting Q3 with the same energy. 💙

Two people climbed the Empire State Building and our social listening radar hasn’t stopped pinging since! 🇺🇸 We’ve been ...
02/07/2026

Two people climbed the Empire State Building and our social listening radar hasn’t stopped pinging since! 🇺🇸

We’ve been tracking brand responses and the brands that stand out did something different… they made the trend theirs.

Reactive content isn’t always about being first, it’s about being first AND sounding like yourself. These brands smashed it 👏

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