Kirsty Spain - Kajabi Tech Expert

Kirsty Spain - Kajabi Tech Expert For coaches ready to scale fast
Building tech to expand reach & multiply income
You bring the expertise. I make it scalable. More impact, income & freedom
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The 10-minute exercise that instantly makes your funnel make sense.Whenever I start working with a client, I don't dive ...
11/09/2026

The 10-minute exercise that instantly makes your funnel make sense.

Whenever I start working with a client, I don't dive straight into Kajabi or start fixing automations.

In fact, I don't even open their tech.

Instead, I grab a pen and a piece of paper.

Because before you can build a funnel that converts, you need to understand the journey you're actually trying to create.

So many business owners start with the tech. They build a landing page, write a few emails, connect a checkout, and hope it all works together. But when you build your funnel like that, it's really easy to end up with disconnected pieces that don't lead anywhere.

Instead, spend 10 minutes mapping it out.

Start with one simple question: How does someone first find you?

From there, write down every step they take. Bonus points if you include how they are feeling at each touchpoint.

👉🏻 What do they opt into?
👉🏻 What happens immediately after they download it?
👉🏻 What's the next action you want them to take?
👉🏻 If they book a call, what happens next?
👉🏻 If they don't book, where do they go?
👉🏻 If they click your emails but aren't ready to buy, how are you nurturing them?
👉🏻 If they ignore everything, do they just... disappear?

Don't think about the tech. Just think about the person who is on this journey: what are they thinking, how are they making decisions, what are their blocks, and so on.

The biggest breakthroughs I see in client projects rarely come from changing the software but from spotting the gaps in the customer journey before we build anything.

Once you can see the journey on paper, the tech becomes so much easier because every email, automation, and tag has a purpose.

Your funnel stops feeling like a collection of random pages and starts feeling like an intentional experience.

So before you spend another afternoon tweaking a landing page or rebuilding an email sequence, spend 10 minutes mapping the journey instead.

I promise it'll save you hours later.

Some of the best advice I give my clients has absolutely nothing to do with Kajabi.Because sometimes you don't need anot...
09/09/2026

Some of the best advice I give my clients has absolutely nothing to do with Kajabi.

Because sometimes you don't need another funnel, another automation or another three months getting the tech ready.

Sometimes you need to simplify, get clear and let the tech do what it's actually there to do: support the business, not complicate it.

Swipe for the Kajabi opinions that might lose me a few followers. 😂

Which one do you disagree with? 👇

You know who you are. You're the ideas person.The one who sits up in bed at 11 pm and thinks, “I could run a masterclass...
07/09/2026

You know who you are. You're the ideas person.

The one who sits up in bed at 11 pm and thinks, “I could run a masterclass on that.”

And by 9 am the next morning, you've decided you're hosting it a week on Thursday.

You don't want (or have time for) a 12-week launch plan. You don't want to spend the next month mapping out every tiny detail before you can tell anyone about it.

You had a good idea and you want to run with it while you're excited.

And, as a Tech Expert, I think that can work.

Not every launch needs months of preparation.

This is why I work the way I do: I love project work and I work quickly and accurately. My clients know they can get an idea over to me and I am on it.

I intentionally leave space to take on projects with relatively little notice, because some of my clients don't know what they're launching three months from now.

They know what they want to launch now.

So yes, you can be the woman who wakes up with an idea and decides she's launching it next week.

You just need the right systems and the right tech person in your corner (hello, it’s me!)

Somewhere out there, another coach is running a programme that sounds a lot like yours. Same niche. Similar promise.And ...
04/09/2026

Somewhere out there, another coach is running a programme that sounds a lot like yours. Same niche. Similar promise.

And that can feel like a gut punch, like the market's already saturated before you've even launched.

BUT nobody's buying the idea, they're buying you.

Your clients aren't choosing between two identical offers. They're choosing between two different people. Different stories, different ways of explaining things, different energy in a coaching call, different reasons they got into this work in the first place.

The coach three spaces down from you in the Google results has never lived your life. Never worked with your exact clients. Never had your particular way of making a complicated thing feel simple.

That's the part that can't be copied.

So stop scanning the market for proof someone got there first. Nobody's first. Everyone's just themselves, doing the thing their way.

Yours is the only version of this idea that sounds like you. Lead with that.

That number isn't made up. It's what we found when Tracey came to work with me to refine Founder Mums Club.She'd built a...
02/09/2026

That number isn't made up. It's what we found when Tracey came to work with me to refine Founder Mums Club.

She'd built a lot already. Eighteen months in, a lovely membership, a real community but the backend didn't match the care she puts into her members and she didn't quite trust it was all working as it should.

Here's what that 40% was costing her:

→ New members got one enormous welcome email with everything crammed in. There was no guided journey, no gentle way in and a real risk they'd feel overwhelmed and drift.

→ Events ran through a third-party tool, so every registrant slipped past her Kajabi list. Every single event was a missed chance to grow.

→ Pricing was inconsistent across her site, so people were joining at the wrong (lower) price.

→ Emails sent from a Gmail address. No transactional receipts. No terms and conditions, leaving her business exposed.

→ And a brilliant idea for a referral scheme with no system behind it.

None of this was Tracey doing anything wrong. It's what happens when you've grown into habits nobody's ever reviewed, on a platform that can genuinely do a lot.

So we fixed it. A proper member onboarding journey. A clear navigation page so nobody feels lost. Events pulled back into Kajabi. One clean checkout with monthly and annual pricing done properly. A live affiliate programme. Custom sending domain, transactional emails, consistent pricing, T&Cs - the lot. Plus SOPs so she and her VA can run it all themselves.

Her words afterwards: "You have changed my Kajabi life."

If you're paying full price for Kajabi and suspect you're using a fraction of it, you probably are. The gap between 40% and 100% is usually where your smoothest launches and your calmest members are hiding.

Read Tracey's full case study on my portfolio on my website - link in bio

I'm not a performer. I certainly don't get off on being the centre of attention.But this week I ran a tech clinic inside...
31/08/2026

I'm not a performer. I certainly don't get off on being the centre of attention.

But this week I ran a tech clinic inside a membership, and what lit me up wasn't the speaking. It was watching people realise they've been overcomplicating everything.

Lead magnets. Email sequences. Event registrations. Kajabi forms. Custom domains. Scheduling tools.

Every single question had the same thing underneath it: "I think I'm supposed to be doing this in a more complicated way."

And I kept saying the same thing back: "No. Simpler. Always simpler."

Because the entire industry has convinced you that complexity equals credibility. That if your backend isn't elaborate, it's not professional. That plain emails won't work. That you need seventeen tools talking to each other.

And none of that is true.

The simplest solution that meets your needs is the right one. Choose less. The tech should disappear, not demand attention.

Im not in these session to talk tech jargon at you, I’m there to see through the noise and tell you exactly what actually matters.

And it pretty much always an overcomplication problem, not a tech problem.

And once you strip it back, the tech stops being the thing that breaks at 9pm and becomes the thing that carries your business while you're at the lido with your kids.

I run tech clinics and masterclass sessions like this inside group programmes and membership. DM me "tech" and I'll tell you how it works.

3 tech habits I'd make every business owner quit immediately.Because they are making your business feel so much more com...
27/08/2026

3 tech habits I'd make every business owner quit immediately.

Because they are making your business feel so much more complicated than it needs to….

Adding another new piece of tech:
Every time something doesn’t quite work, or you hear of another great tool, you think of switching or adding in. I see business owners paying for so many different tools when one or maybe two at a push would be fine. We all know I am a firm believer in Kajabi.

Jumping straight into building:
Before you have actually thought it through. What you want your clients to do, i.e., the customer journey, is so so important, and I appreciate it isn’t always the priority when you’ve had THE best idea. Grab a notebook and write down what happens from the moment someone finds you to the moment they become a client. Only then should you start thinking of the funnel.

Accepting repetitive tasks as just part of running a business:
If you're manually sending the same welcome email, copying the same links into every DM, adding people to the same programme one by one or reminding yourself to send follow-up emails every week...

Please stop.

If you're repeating a task over and over again, there's usually a system that can do it for you.

And no, automation doesn't make your business less personal.

It gives you more time to be personal where it actually matters.

The goal isn't to build a complicated business but build one that feels simple to run.

Your tech can support your growth more than anything else and we need to make it work for you.

Drop me a message to find out how.

For the women who are done cancelling their own plans to work on their tech...This one's for you.The ones who've said, "...
25/08/2026

For the women who are done cancelling their own plans to work on their tech...

This one's for you.

The ones who've said, "I'll just stay in tonight and finish setting that up."

The ones who've spent hours trying to connect two platforms that were supposed to "just work."

The ones who've put off launching because the tech feels bigger than the actual masterclass.

You want to grow your business. You know your offer can help people. You're excited to get it out into the world... until it's time to set up the tech.

Suddenly, you're trying to figure out landing pages, email automations, checkout pages, integrations, tags, reminders and replay emails. Every time you tick one thing off the list, three more things seem to appear.

It starts to feel impossible.

I've seen so many women lose confidence in themselves because they think they're "just not good at tech."

You're not bad at tech, you're just trying to learn five different jobs at once.

That's exactly why I created my free Masterclass Tech Setup Checklist.

It's a simple, step-by-step guide that walks you through everything you need to set up before your next live masterclass, so you can stop second-guessing yourself and start feeling confident that your tech is ready.

Comment "CHECKLIST" and I'll send it over.

They buy because you showed up enough times, in enough ways, that when they were finally ready, you were the obvious cho...
20/08/2026

They buy because you showed up enough times, in enough ways, that when they were finally ready, you were the obvious choice.

One email isn't a launch. One Instagram post isn't a strategy. One mention in your newsletter doesn't mean you've "told your audience" about your offer.

Think about the last thing you bought online.

Did you buy it the very first time you saw it?

Probably not.

You likely saw it in someone's stories, then an email landed in your inbox, then a client testimonial popped up, then they mentioned it on a podcast or during a live... and eventually, when the timing was right, you bought.

That's exactly how your audience behaves too.

The people who say yes are rarely the ones who see your offer once and immediately pull out their card.

They're the people who've had multiple opportunities to understand what you do, see the results you create and build trust in your expertise.

That's why a proper launch isn't one announcement.

It's a sequence. And that's why your evergreen funnel shouldn't rely on one lonely email doing all the heavy lifting either.

Every touchpoint has a job.

Some create awareness.

Some build trust.

Some answer objections.

Some simply remind people that you're still here when they're finally ready.

When your messaging and your funnel work together, your audience doesn't feel like they're being sold to.

They feel like they've been guided to the right decision at the right time.

That's the difference between hoping people buy... and intentionally creating a journey that helps them get there.

Message me and let’s see if yours is doing its job too.

18/08/2026

Summer 2024: squeezing a work call in while someone needed a snack, physically at the park but mentally still in my inbox, bedtime feeling like the finish line I'd been crawling toward since 7am.

Summer 2026: the kids have their days, I have mine. When I'm with them, I'm actually with them. When I'm working, the business runs without me having to hold it all together with my own two hands.

The difference isn't that I worked harder or got better at juggling.

The difference is I stopped being in two places at once.

I built a business that doesn't need me present for every single moving part. I turned my best work into systems that earn without me there. I architected my backend so my time finally belongs to me.

Summer 2026 isn't about having it all.

It's about being fully where you are, wherever you are.

That's what a properly built business gives you.

Address

Lewes
Brighton And Hove
BN8

Telephone

+447725805098

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