Kirsty Spain - Kajabi Tech Expert

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Kirsty Spain - Kajabi Tech Expert For coaches ready to scale fast
Building tech to expand reach & multiply income
You bring the expertise. I make it scalable. More impact, income & freedom
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Before I ever opened Kajabi, I spent years working in hospitality. That world taught me that people rarely remember the ...
29/10/2026

Before I ever opened Kajabi, I spent years working in hospitality. That world taught me that people rarely remember the big gestures. They remember the warm welcome at the door, the drink that arrives before they’ve asked for it and the feeling that someone had thought about them before they even walked in.

I call these TNTs, Tiny Noticeable Things, and they shape every course and membership I build.

It might be a welcome email that sounds like you wrote it personally that morning, or a login page that greets new members by name. It could be a gentle check-in when someone hasn’t logged in for a week, or a thoughtful little surprise when they complete a module. Each detail is small on its own, but together they create an experience your clients genuinely talk about.

The best part is that once it’s built, it all runs in the background. Your members feel cared for at every step of their journey and you get to spend your time coaching, creating and living your life.

If you’d love your clients to feel this looked after inside your Kajabi programme, send me a message and let’s talk about creating that experience together.

27/10/2026

It’s 9.47pm and your tea went cold hours ago. You’re on your third YouTube tutorial, playing it at 1.5x speed, trying to work out why that tag still won’t trigger the email sequence. You’ve tested it with your own email address four times and you’re starting to worry you’ve broken something you can’t fix.

Somewhere in the middle of it all, a thought creeps in.

When you started your business, you pictured yourself coaching, watching clients have breakthroughs and enjoying evenings with the people you love. Sitting at the kitchen table troubleshooting automations was never part of that picture.

When someone who genuinely loves this side of things takes it off your plate, life starts to feel very different. Your evenings belong to you again, and your new members get a warm, seamless welcome where every email and next step lands exactly when it should. You also get to put your energy back into the work you’re brilliant at, which is the work that grows your business.

I build Kajabi courses and memberships for established coaches who are ready to scale beyond 1:1 work without becoming part-time tech support for their own business.

I’ve built enough Kajabi accounts now to know exactly where coaches trip up with their first offer, and it’s rarely the ...
19/10/2026

I’ve built enough Kajabi accounts now to know exactly where coaches trip up with their first offer, and it’s rarely the bit they were worried about.

Swipe through for the three mistakes I see most often and how they quietly affect your clients’ experience, often in places you’d never think to look.

Kajabi gives you endless ways to set things up, which is wonderful once you know what you’re doing and overwhelming when you don’t. I build offers inside it that feel as considered as your coaching, so every step from checkout to module one feels clear, warm and easy. ✨

If your first offer is coming together and you’d love it set up properly first time, send me a message with the word KAJABI.

When an offer isn't selling, price is often the first thing we start questioning.It’s too expensive; I should create an ...
12/10/2026

When an offer isn't selling, price is often the first thing we start questioning.

It’s too expensive; I should create an early-bird. I will do a BETA price (again).

But before you start knocking money off an offer you've spent years becoming qualified to deliver, I'd look at something else first.

Are you treating every person in your funnel like they're equally ready to buy?

Because the person who downloaded your freebie yesterday is in a very different place from the person who attended your masterclass, clicked through to your sales page three times, and then abandoned the checkout.

Yet I see Kajabi funnels treating them exactly the same all the time.

Same nurture.

Same emails.

Same CTA.

Same offer.

Same timing.

Then when they don't buy, we assume the offer is too expensive.

But did they actually need a cheaper offer or a different journey?

This is one of the first things I look at when I'm working on a client's Kajabi setup. I want to know what your leads are actually doing, because those behaviours tell us something about their intent.

Who is clicking but not buying? Who's booked a call? Who attended the masterclass? Who's disappeared completely? Who keeps coming back to the sales page?

And: what happens next for each of them?

That's where your tags, segmentation and automations should start earning their keep by making sure someone who's showing buying intent isn't being treated the same as someone who's only just discovered you.

So before you change your price, look at the journey.

Your offer might not need to be cheaper. Your funnel might just need to get better at recognising who's ready.

Follow for more Kajabi and funnel strategy that goes deeper than just making the tech work.

You were very excited approximately 20 minutes ago.You signed up thinking, “Right. This is it. Everything is finally goi...
08/10/2026

You were very excited approximately 20 minutes ago.

You signed up thinking, “Right. This is it. Everything is finally going to be in one place.”

Then you logged in. Products. Offers. Pipelines. Automations. Email campaigns. Landing pages. Tags.

You click around for a bit.

Watch half a tutorial.

Create something called “Test Product”

Accidentally sent yourself an email.

And eventually close the laptop thinking, “I'll come back to this tomorrow.”

One month later, you're still paying for Kajabi but still running your business around that Google Doc and a random payment link because you will figure Kajabi later.

My advice is always to start with a piece of paper and a pen and write based on your customer. What are they buying? What needs to happen immediately afterwards? What do they need access to? What emails should they receive? Where should they go next?

Map that journey first.

Then build the tech around it.

Because Kajabi becomes a lot less overwhelming when you're not trying to figure out what every button does.

You only need to know which buttons you need for the business you're actually building.

And I promise that's a much shorter list. 💛

Follow for Kajabi and funnel advice that makes the tech feel a whole lot simpler.

They've just handed you their money. Which means, right now, they're the most excited and the most nervous they'll ever ...
05/10/2026

They've just handed you their money. Which means, right now, they're the most excited and the most nervous they'll ever be about your thing. "Did I do the right thing? Is this actually going to be worth it?"

What happens in the next 60 minutes decides a lot.

If the answer is a confirmation, an instant login, a warm welcome that tells them exactly where to go first - they exhale. Yes. Good choice. I'm in.

If the answer is silence, a clunky page, or a "your access will be set up shortly"… that little doubt gets louder. And doubt is what fuels refunds and drop-offs before anyone's even logged in.

This is why I obsess over the bit most people treat as an afterthought.

When I built The Scarlett Life School of Healing for Beccy - an energy healer who describes herself as a technophobe - the whole thing hinged on that moment. Sales page, waitlist, founding-member pricing and a welcome and onboarding sequence, all wired to a checkout so that payment and access happen in the same breath. The second someone joined, they were in, welcomed, and pointed exactly where to go next.

The result was the first sales landing within minutes of the doors opening to people who felt looked after from the very first click.

Her words: “Thank you for making the vision real."

The excitement someone feels at checkout is fragile. Build the moment after the payment as carefully as the page that sold it, and you protect it.

Read how we built Beccy's school on my portfolio on my website - link in bio

Things 6-figure coaches say right before they admit: “I thought it would feel easier by now.”"It’s quicker if I just do ...
02/10/2026

Things 6-figure coaches say right before they admit: “I thought it would feel easier by now.”

"It’s quicker if I just do it myself."

"I have so many ideas, I just don’t have the capacity to actually implement them."

"I’d love to launch that but I honestly can’t face everything that comes with setting it up."

And eventually...

"I just thought it would feel easier by now."

Because you’ve built the audience, you have offers that sell. You have clients, revenue and probably some support behind you too.

But somehow, you’re still the person doing everything and feeling the weight of it.

Every new idea creates more work. Every launch adds another layer. Taking proper time away feels harder than it should because there are still too many things that rely on you knowing what happens next.

And that's usually the point my clients come to me.

Because they realise, they don’t want to run their business like this anymore. It can have better systems; they want better organisation and they want to take actual time off

Follow for more on building the funnels, systems and Kajabi backend your 6-figure business actually needs.

Sometimes, Kajabi isn't the problem.Your offer is.I've built hundreds of funnels for coaches and sometimes I can tell be...
30/09/2026

Sometimes, Kajabi isn't the problem.

Your offer is.

I've built hundreds of funnels for coaches and sometimes I can tell before I've even looked at the automations that the tech isn't what's stopping people from buying.

It's that I land on the page and within five seconds I still don't really know what you do, who it's for, what problem you're solving or why I'd want it.

And if I can't work it out, your potential clients probably can't either.

We can absolutely go in and audit your funnel, change the checkout, streamline the journey and make the whole thing work beautifully behind the scenes.

But if the offer itself isn't clear, are we just making it easier for people to move through a funnel for something they still don't fully understand or aren't convinced will get them the result they want?

And I say this with absolute love, because I know how this happens.

You're brilliant at what you do. You're passionate about the idea. You know the transformation you can create because you can already see the whole thing in your head.

So you start building.

The programme gets a name. The modules take shape. The bonuses get added. The sales page gets written. Before long, you're worrying about checkouts and automations...
..but somewhere along the way, nobody stopped to ask:

Is it immediately obvious why someone would want this?

Sometimes an exciting idea simply runs away with you before you've had the chance to sit with it and really define what it's here to do, who it's for and what changes for someone when they buy it.

That's why I won't blindly fix the tech if I can see the problem starts before the tech.

Because a beautifully built Kajabi funnel can't create clarity that isn't there yet.

Get the offer clear first.

Then we can build the funnel that does it justice.

I know "done is better than perfect" is the popular advice. Launch messy, fix it later. But I believe perfect is better ...
28/09/2026

I know "done is better than perfect" is the popular advice. Launch messy, fix it later. But I believe perfect is better than done and as a Kajabi expert, I see the cost of "done" every single day.

Coaches try to build the course, the community, the email sequence, the sales page and the automations all in one go. Everything half-finished. Broken links, missing automations, a checkout nobody's tested and then they wonder why it doesn't convert.

Doing it properly doesn't have to mean doing it slowly. It just means doing it with someone who already knows where the mistakes happen before they happen.

When I build a Kajabi offer, I'm not guessing my way through it one piece at a time over weeks. I know the platform inside out, so I build it right the first time. Properly and quickly. That's what expertise buys you. Not "eventually perfect." Immediately solid.

The slow, cautious version isn't actually the safe option. It's what happens when you don't have someone who already knows the platform. The fast, sloppy version isn't the efficient option either. It's what happens when you're rushing without that knowledge.

Get someone who's built this a hundred times and you skip the trade-off entirely.

You know the feeling. The cart's meant to open in two days, half your emails are still in draft, the checkout page won't...
25/09/2026

You know the feeling. The cart's meant to open in two days, half your emails are still in draft, the checkout page won't behave and the quick tech fix Claude shared has turned into a rabbit hole you didn't have time for.

So you're sitting there wondering: do I push the date? Do I limp through it? Do I just… not?

Here's the other option.

You hand it over. Whatever state it's in, the half-built sequence, the messy Kajabi setup, the offer that's clear in your head but nowhere on the page. I come in, take what you've got, build the rest and get you live.

No starting from scratch. No "let's book a discovery call for three weeks' time." No lectures about what you should've done sooner.

Just someone who knows the platform inside out, works fast, and sweats the tiny details that make a launch feel calm instead of chaotic so you can actually show up for the thing you're launching.

48 hours is enough. If you've got the pieces, I can get them over the line.

Stuck with a launch that's closer than you'd like? Send me a message and tell me where you're at.

Address

Lewes
Brighton And Hove
BN8

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