19/08/2026
Brain rot isn’t just a scrolling problem, it’s a business problem.
TJ Power, author of The Dose Effect, has spent time coaching over 100,000 people on the neuroscience behind focus, motivation and burnout. His research points to something worth sitting with: the average person checks their phone 217 times a day, and every check chips away at the reward system that’s meant to drive real, meaningful work.
For business owners, the implications go beyond personal habits. A team running on dopamine spikes rather than deep focus struggles with decision-making, creativity and follow-through, exactly the skills growth depends on.
Worth a watch if you’ve ever wondered why a full day at your desk can leave you with nothing much to show for it.
https://www.youtube.com/watch?v=bHLrEr1zMIE
Brain Rot Killing Your Productivity? | TJ Power The Dose Effect Int...