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Calm Back with Gemma Let’s make Claude your admin bitch. Working 9 to 5: 5 days to get your time back. £197.
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She thought she needed a ChatGPT lesson. We found £15k she couldn't see.She came to me to sort out AI and her social med...
04/11/2026

She thought she needed a ChatGPT lesson. We found £15k she couldn't see.

She came to me to sort out AI and her social media. Twenty minutes in, it was obvious the tech wasn't the problem.

She was too close to her own business to see what she had.

So we shut the laptop and talked about the business instead.

What came out: she saves her clients around £15k a year compared with doing it in-house. That's her whole sales argument, and she wasn't using it.

We also found a new paid service she could add, and mapped out what her content should actually say.

No clever prompt finds that. AI can't create clarity. It can only support what's already there, which is why I start with the business and come to the tools second.

Comment CLEAR or message the page and I'll send you how a session works.

Spent 20 minutes arguing with ChatGPT today?That was Client S.Everything it gave her was generic crap.She'd tried the co...
03/11/2026

Spent 20 minutes arguing with ChatGPT today?

That was Client S.
Everything it gave her was generic crap.

She'd tried the courses. The prompts. The lead magnets. She was paying £74 a month for a CRM and still had no systems and no help.

She knew she was good at her job.
She just wasn't sure any more that she was cut out to work for herself.

It was never a prompt problem.
She was carrying the whole bloody business in her head.

So I let her unload all of it. Then we looked at what was shouting loudest, and whether it was actually what mattered most.

Now her invoices are chased. Her CRM holds everything. She starts the day knowing what needs her.

Her words, not mine:
"I've already implemented everything we discussed on the day. Even this morning the scheduled tasks have saved me loads of time and energy."

DM me TUESDAY and let's chat.

03/11/2026

Paying £20 a month for ChatGPT or Claude and feeling quietly disappointed?

Most people buy it thinking they've hired an employee.

What you've actually got is the world's smartest graduate on day one. Knows loads. Knows nothing about your business, your clients or how you work.

Nobody hands a graduate a laptop on Monday and wonders why the business isn't fixed by Friday.

Here's the bit nobody says out loud. It's not a rubbish tool. It just hasn't been told anything yet.

Save this for the next time you're about to cancel your subscription.

Bookings for tomorrow's Dorset AI Network close at 5pm today.If you want honest conversation about what AI can and can't...
02/11/2026

Bookings for tomorrow's Dorset AI Network close at 5pm today.

If you want honest conversation about what AI can and can't do, without being pitched at or told you're behind, come and join us.

Bring what you're using. Bring what you're stuck on. Bring the question you think everyone else already knows the answer to.

You don't need to be an expert. You don't even need to have decided whether AI is for you.

Tuesday 3 November, 10am to midday at Hotel Collingwood, Bournemouth. £20 including tea and coffee.

Book here: https://calmbackwithgem.co.uk/dorset-ai-network

Don't like AI or don't want to use it? Also cool. I'm not here to tell you you should.Nobody has to use AI. You don't ow...
02/11/2026

Don't like AI or don't want to use it? Also cool. I'm not here to tell you you should.

Nobody has to use AI. You don't owe anyone a yes because someone's told you you'll be left behind. You get to decide for yourself.

And if you do want to use it, I want you to do it well, safely, and for the right reasons for you. Not because someone scared you into it. Because you chose it.

Curious, sceptical or already using it, you're welcome at the Dorset AI Network tomorrow.

Tuesday 3 November, 10am to midday at Hotel Collingwood, Bournemouth. £20 including tea and coffee. No pitching.

Bookings close at 5pm today. Book here: https://calmbackwithgem.co.uk/dorset-ai-network

What I actually want is real learning and honest conversation about AI. What it can do and what it can't.Not hype. Not f...
01/11/2026

What I actually want is real learning and honest conversation about AI. What it can do and what it can't.

Not hype. Not fear. Not someone selling you a shortcut.

Just what people are actually doing with it, what worked, what didn't, and the questions you haven't found a decent answer to yet.

There is no daft question in that room. Bring the one that feels too basic. Especially that one.

You don't need to turn up knowing what you're talking about. That's rather the point of learning.

The Dorset AI Network is Tuesday 3 November, 10am to midday at Hotel Collingwood, Bournemouth. £20 including tea and coffee.

Bookings close at 5pm Monday. Book here: https://calmbackwithgem.co.uk/dorset-ai-network

I'm fed up with every Tom, Dick and Harry calling themselves an AI strategist because they connected their favourite cha...
01/11/2026

I'm fed up with every Tom, Dick and Harry calling themselves an AI strategist because they connected their favourite chatbot to their email.

But you shouldn't have to take my word for who's real. So don't.

Ask anyone selling you AI advice three questions:

What problem are we solving, and is AI actually needed?

What happens to my data, and who checks when it gets things wrong?

How will we tell whether this is working, including time and cost?

If they dodge those questions, don't rush to hand over your money.

And nobody has to use AI. You don't owe anyone a yes because someone's told you you'll be left behind. If you do want it, do it well, safely, and for the right reasons for you.

If that's your kind of conversation, the Dorset AI Network is Tuesday 3 November, 10am to midday at Hotel Collingwood, Bournemouth. £20 including tea and coffee. No pitching.

Bookings close at 5pm Monday. Book here: https://calmbackwithgem.co.uk/dorset-ai-network

23/10/2026

There are no words to describe a room full of over 50 women coming together and celebrating speaking.

I am lucky enough to call Emma a work and business friend. Being able to help her bring this to life and bring her vision to fruition was amazing.

Bringing out the old event management skillset was so fun…good to know I can still ride the bike!

To all the amazing beautiful women in the room who I haven’t been able to tag. Thank you for coming and for all your kind words… you made it all come together!

Community and collaboration over competition ♥️

21/10/2026

You're sitting on brilliance you don't even know is there.

She booked me for custom GPTs. We found a £15k advantage she'd had the whole time and never once thought to charge for.

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