Luke Kay - High-Performance Business Coach

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Luke Kay - High-Performance Business Coach

A business that runs without you. Wealth that pays you. The lifestyle it's all for.

02/11/2026

Mo Gawdat was chief business officer at Google [X].

At a recent masterclass I shared what stuck with me from hearing him speak: "His main concern with AI is what is the morals and the code of ethics that AI is going to follow."

Then I asked the question that matters for every owner using it: "So, if he's saying that about AI, what does that mean about our own businesses?"

Your values decide how your team behaves when you're not there. Now they decide how your AI behaves too.

So add one more point to your culture: how your business uses AI.

Four questions to write it:

What goes into AI, and which client and staff data stays private?

Who checks what AI produces before it goes out?

Which work stays with people? Relationships, judgement, decisions.

Is everyone trained to use the same tools the same way?

Then test it the way you'd test any value. If your best employee broke it, would you act on it? If the answer's yes, it's a core value.

What are your rules for AI in your business, and are they written down?

02/11/2026

When did you last ring a past customer?

One owner made a handful of calls. Several jobs booked inside five days.

The people who already trust you are the easiest work you'll ever win.

01/11/2026

How your time comes back.

Year one, half a day a week on the business.
Year two, a full day.
Year three, two days.
Year four, two days on the business and two on you.

It starts with protecting the half day.

Where is it in your diary this week?

31/10/2026

Before I started coaching, I ran a contract at Carillion covering 54 prisons in the south of England.

The biggest lesson from those years was about relationships.

If you did what you said you were going to do, you were one in a million. People trusted you more. Then they gave you more work.

Construction runs on promises. The date on the programme. The price on the quote. The call back you said you'd make on Friday.

Keeping your word is one of the cheapest competitive advantages there is. All it costs is doing it.

It works inside your own business too. A team that watches the owner keep every small promise starts keeping theirs.

What did you promise someone this week that's still waiting on you?

29/10/2026

I've been rebuilding my own website with AI.

I just tell it what I want. There's a little fellow in the computer, and he moves the mouse around.

That's what I keep saying to owners. AI is a freight train. The sooner you get on it, the better.

Start with one job you do every week and dislike. Write down how you do it. Give it to AI and check what comes back.

What's the one job you'd hand over first?

27/10/2026

Lunch with the 8-figure AI mastermind.

Jim Rohn said you're the average of the five people you spend the most time with. There were five of us round this table, and every one of them is using AI to run their business.

We compared how we're each using it day to day. Voice notes turned straight into tasks, inboxes checked and replies drafted before we've opened them, follow-ups that don't rely on anyone remembering. The one thing everyone agreed on was that AI is only as good as what you feed it, and a person still checks before anything goes out.

The conversation kept coming back to what you stop doing yourself once AI and the right people are doing it for you.

That's the shift I'm making in my own business, and it's the one I want for the owners I coach. More time on the work only you can do, less time stuck in the admin.

Who are the five people you spend the most time with, and are they pulling you towards where you want to be?

26/10/2026

Every owner is on this ladder somewhere.

Four rungs. Read it from the bottom.

The level is where you are. The work is the climb to the next one. And each rung has its own score: wages, then profit, then enterprise value, then wealth.

Where are you on the Owner's Ladder, and what's your score?

26/10/2026

Win the work. Do the work. Get paid for the work.

Three processes. Every business there's ever been.

Which one still needs you?

25/10/2026

Six steps. Every business I've coached climbs the same ones.

1. Get in control. Your time, your money, your delivery.
2. Win the right customers. Marketing and sales that bring in the work you want.
3. Run on systems. Write down how it's done so it gets done the same way every time.
4. Build the team. The right people running those systems.
5. Grow bigger. Now the business can scale, because it runs through the team.
6. Work on your lifestyle. Cash out of the business and into assets. Your time back.

It's the ActionCOACH method, and the order matters.

Most owners I meet want to start at step five. More sales, more growth. Then the extra work lands on a business with no systems and no team, and it all comes back to them.

Step one first. Always.

Which step are you on?

24/10/2026

My parents taught me one thing about values.

Do the right thing when it's hard.

When it's easy, anyone can. It counts when it costs you something.

I see the same test in business every week. The quote you got wrong and still have to honour. The supplier you could pay late. The person on the team who needs a hard conversation today.

Each one is a small moment. Each one is where your values show up.

Your team watches what you do in those moments. That becomes the culture, whatever the poster on the wall says.

What's the hard right thing sitting on your desk this week?

Address

The Plaza
Liverpool
L39QJ

Website

https://lukekay.co.uk/book-a-call/, https://lukekay.co.uk/

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