Saffron Brand Consultants

13/08/2026

Two years into our partnership with Škoda, we're helping shape one of Europe's fastest-growing car brands, and laying the foundations for where it will be in 5, 10 or 15 years.

The enthusiasm that won us the work is what keeps us asking better questions, spotting new opportunities and staying invested long after the pitch is over.

The longer we're in it, the stronger the work becomes. That's the kind of partnership we believe in.

Learn more: https://saffron-consultants.com/journal/driving-skodas-brand-forward

11/08/2026

Even the world’s most recognisable brands need to evolve.

Senior Creative Director Drew Coughlan shares his take with Creative Bloq on Coca-Cola’s latest refresh, and why strengthening the assets that already do the heavy lifting can be more powerful than reinventing them.

Read the full article 👇

Small tweaks can have a big impact on a brand identity.

06/08/2026

Good ideas don’t care about hierarchy.

So when one of Spain's most recognisable brands approached us to lead the charge of a complete identity rehaul, we knew it would take all hands on deck to find the strongest concept.

Together with REPSOL, we developed Confluence: the organising principle that united a changing business while respecting decades of brand equity. The result wasn't one person's vision, it was the product of accountability across the whole team.

Accountability outranks authority is just one of the ideas that has shaped our first 25 years. Find out about the rest of them: https://saffron-consultants.com/journal/25-years

31/07/2026

We're hiring a Client Manager to join our team in Madrid or London 🚀

If you like bringing people together and keeping projects moving, we'd love to hear from you.

Learn more and apply: https://saffron-consultants.com/careers/8147775

Know someone who'd be a great fit? Send them our way 👋

30/07/2026

We're looking for our first dedicated Senior Brand Researcher 🔍 👀

Based in Madrid or London, you’ll help build our research capability, using data to shape better brand decisions across strategy and design.

Learn more and apply: https://saffron-consultants.com/careers/8142367

Know someone who'd be a great fit? Send them our way.

28/07/2026

Low-cost doesn't mean low standards.

With this simple yet provocative idea, we helped Vueling create a brand that challenged convention from ticketing to touchdown, reaching its full-year revenue target of €21 million within the first six months of launch.

Assumptions are worth questioning. That’s where progress happens. And it’s an idea that still shapes our approach to every project.

What 25 years has taught us: https://saffron-consultants.com/journal/25-years

23/07/2026

For us, being “hands-on” means our studio is open and the work is personal.

When the City of Vienna (Stadt Wien) challenged us to bring 70+ departments under one brand that resonated with millions of people, there was no shortcut. We worked shoulder to shoulder with the people who knew the city best, building the brand together from the inside out.

We choose to have skin in the game. It’s how we stay close, even at the biggest scale.

See how 🚌: https://saffron-consultants.com/journal/25-years

22/07/2026

Twenty-five years called for a celebration.

From London, Madrid, Vienna and Tokyo, we came together as one Saffron to celebrate the people who've shaped the journey so far.

To our clients, partners, alumni and everyone who's been part of these first 25 years: thank you.

Here's to the next 25 🥂

21/07/2026

Inditex's crown jewel has launched a luxury-coded retail concept. Does it strengthen Zara’s brand, or blur what made it successful?

In our latest article, strategist María Hurtado explores what these spaces reveal about brand-led experiences, and the bigger strategic question of Zara’s role within the Inditex portfolio.

Read the full article: https://saffron-consultants.com/journal/zaras-experience-evolution

15/07/2026

The ‘pinch’ is what we call the single organising principle – an idea, a behaviour, a visual device, a phrase – that brings everything together for a brand.

For YouTube, it was the red play button. One symbol, billions of interactions. Small enough to seem simple, powerful enough to change everything around it.

How we found the pinch that transformed the world’s interaction with Youtube: https://saffron-consultants.com/journal/25-years