Hoy

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Founded on the North Cornwall coast, Hoy celebrates timeless design, high quality, sustainability and a dedicated approach to slow fashion.

Timeless style and high quality go hand in hand. At Hoy, we carefully curate a range of classic products, designed for daily use. Inspired by the subcultures that make us tick and the people within them.

03/11/2026

From the Seas

Our From the Seas beanie takes its inspiration from a rather interesting piece of maritime history, a rare 18th-century Jolly Roger, back when flying the wrong flag could seriously ruin someone's day.

01/11/2026

There nothing quite like that Sunday vibe. Kick back, get active, be inspired, reset, drink coffee, listen to records, get in nature, be quiet, switch off, catch up - whatever tickles your pickle… Dimanche

31/10/2026

These girls win Halloween

Baby Squid
NAOMI
lil steph ◡̈
Myriah Rose Brodbeck
yaya🤠🩵

29/10/2026

From the Seas. Inspired by their darker history.

The From the Seas beanie takes its inspiration from a rare 18th-century Jolly Roger. A symbol with a story to tell.

Available in Black & Smoke

Discover the story behind the flag in our latest Welcome Distraction at hoylifestyle.com

29/10/2026

The storms had us flustered, the From the Seas beanie never wavered.

28/10/2026

24/10/2026

It’s a layer up and keep cosy kinda weekend this weekend & our new range of Crest sweats have landed online. Choose from a classic crew neck, hoodie or the return of this zip through hoodie. All available in Deep Navy.

23/10/2026

The relative calm before the storm yesterday. Overnight and this morning is a very different story. Those oily, clean lines have turned into turbulent masses of white water with driving rain and 80km winds. Stay safe, stay cosy and someone put the coffee on

21/10/2026

Amsterdam | Netherlands

Address

London

Website

http://www.hoylifestyle.com/, http://hoy.faire.com/?utm_source=embed, http://www.hoylifestyle.com/, http://www.hoylifest

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