04/11/2026
Can a hotel be a valuable property, but still be positioned for the wrong market?
When considering the future of a hotel property, refurbishment or finding another hotel investor might seem like the obvious next step.
But what if the property could offer greater potential through a completely different use?
In a recent independent strategic review of a UK hospitality property, I examined six possible business models:
• Conventional hotel refurbishment
• Branded aparthotel
• Private members’ club
• Premium residential
• Residential-led mixed-use
• Student accommodation
The findings were interesting.
Residential-led alternatives emerged as stronger candidates in terms of potential buyer demand, exit flexibility and indicative completed value.
Ultimately, a heritage-sensitive mixed-use concept became the preferred strategic direction, subject to planning consent and detailed commercial feasibility.
The key takeaway?
A property's existing use does not always represent its highest and best use.
For hotel owners, property investors and developers, understanding alternative uses and potential buyer markets before committing capital or selling an asset can make a significant difference to strategic decision-making.
I've shared an anonymised case study explaining the assessment, the options considered and the reasoning behind the preferred strategy.
Read the case study here:
https://kantarigan-mc.group/insights/hospitality-highest-and-best-use/?utm_source=facebook&utm_medium=organic_social&utm_campaign=hotel_highest_best_use&utm_content=facebook_post
This was an independent strategic assessment, not a completed redevelopment or a realised valuation outcome.
Kantarigan MC Group | Strategic Asset Advisory
Explore an anonymised hospitality asset case study comparing six business models through strategic highest-and-best-use analysis.