Perowne International

Perowne International Perowne International is a leading consultancy representing the world's finest hotels and experiences

Our network of experts takes a truly holistic approach, working as an extension of each client’s teams to build partnerships and bespoke campaigns with unrivalled international reach. More than just a PR agency, we represent a collection of the world’s finest hotels, tour operators, experiences and individuals, offering a comprehensive service spanning strategic consultancy, sales & marketing, social media and communications.

CASANA - BRAZIL’S PIONEERING KITESURFING RESORT - JOINS THE PEROWNE INTERNATIONAL PORTFOLIO 🇧🇷🌊We are delighted to be re...
21/09/2026

CASANA - BRAZIL’S PIONEERING KITESURFING RESORT - JOINS THE PEROWNE INTERNATIONAL PORTFOLIO 🇧🇷🌊

We are delighted to be representing Casana for global PR and Sales, Brazil’s pioneering beach resort and world-leading kitesurfing destination on the shores of Praia do Preá, northeastern Brazil.

Founded in 2019 by Brazilian-Swedish couple Natalia and Jimmy Furland from a shared love of kitesurfing, Casana has become Brazil’s benchmark for exploration-driven luxury with seven stylish bungalows and discreet, highly personalised service.

The Furlands are now extending this vision with the launch of Ilha do Caju: one of the world’s largest private islands spanning 10,000 hectares in the Parnaíba River Delta, Maranhão, opening June 2027 as an entirely private, whole-property buyout.

Both properties showcase this lesser known corner of Brazil, through refined service, privacy and highly personalised hospitality. The beach lies at the heart of the Casana experience, with 1-1 kitesurfing sessions, guided outings and heli-kiting adventures on offer. At Ilha do Caju, alongside kitesurfing, guests will be able to explore the island by dune buggy or quad bike, swim in freshwater lagoons, kayaking, paddle boarding and boat trips into the delta to witness thousands of native scarlet ibis birds returning to the mangroves at dusk.

With conservation, community and local employment at its heart, Ilha do Caju is the next chapter in the Furlands’ vision for considered hospitality in one of Brazil’s most untouched landscapes.

Some of the reasons why we travel... swipe through to journey between the destinations that offer so much more than a ho...
18/09/2026

Some of the reasons why we travel... swipe through to journey between the destinations that offer so much more than a hotel night stay - places that leave lasting memories long after checkout...

Opened by the Caledonian Railway in 1924 as a “Riviera in the Highlands,” Gleneagles built its name as a grand country estate turned adult playground, with activities from falconry to shooting alongside its storied fine dining.

Gleneagles Hotel

A regenerative farm stay on Gotland’s sun-drenched southern tip pairing a renovated 19th-century farmhouse with a working farm, hyper-seasonal dining, and Nordic wellness rituals…

Sibbjäns 🇸🇪

A private 14-island archipelago in Panama’s Gulf of Chiriquí, pairing barefoot luxury casitas - hosting just 24 guests - with a conservation-led ethos of diving, sportfishing, and wildlife-watching across its largely untouched islands…

Islas Secas 🇵🇦

Chef Bas van Kranen’s two-Michelin-star (plus Green Star) restaurant builds its entirely dairy-free, plant-forward menu around ingredients sourced almost exclusively from Dutch farms and fishmongers each week…

Flore at De L'Europe Amsterdam 🇳🇱

A 300-year-old Cape Dutch w**e and fruit farm in South Africa’s Drakenstein Valley, now a boutique farm hotel built around a 3.5-hectare garden with farm-to-table dining, w**e tasting and Cape Dutch-style cottages…

Babylonstoren 🇿🇦

A historic 1915 guest ranch on 148 acres near Big Sky, Montana, 18 miles from Yellowstone, offering luxury log cabins, horseback riding, fly fishing and award-winning Nordic ski trails…

Lone Mountain Ranch 🇺🇸

An off-grid, eco-luxury private island resort spanning six islands, three lagoons and 13 beaches in Indonesia’s remote Anambas archipelago, accessible only by seaplane…

BAWAH RESERVE & ELANG 🇮🇩

An all-villa hillside resort of 32 private-pool villas overlooking Jimbaran Bay, each with a dedicated butler, a secluded beach and a candlelit cave used for private dining…

Raffles Bali 🇮🇩

A 17-villa vineyard lodge at the foot of the Andes in Argentina’s w**e country, each villa with a private pool and fireplace, with fully hosted, tailor-made excursions led by a private guide and 4WD…

Awasi Mendoza 🇦🇷

50 BEST HOTEL AWARDS 2026💫On Tuesday evening the hospitality world celebrated many of the best in business at The World’...
17/09/2026

50 BEST HOTEL AWARDS 2026💫

On Tuesday evening the hospitality world celebrated many of the best in business at The World’s 50 Best Hotels Awards 2026 and we’re honoured to see so many of our clients recognised this year.

From heritage icons to bold city addresses, these properties exemplify visionary design, culinary distinction, and the people behind the scenes whose warmth and dedication make every stay unforgettable - setting the global standard for excellence. Representing them on the world stage is both a privilege and a joy.

Congratulations on this impressive accolade Passalacqua Upper House Hong Kong Raffles Hotel Singapore Le Bristol Paris Bvlgari Hotel Tokyo Raffles London at The OWO Bvlgari Hotel Roma NIHI Sumba | Edge of Wildness™ Hôtel du Couvent Hotel du Cap-Eden-Roc

The 50 Best Hotels

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14/09/2026

To kick off this year’s PURE festivities in style, we hosted over 70 esteemed clients, trade partners, and journalists for an unforgettable evening under the stars at the Musée de l’Art Culinaire Marocain in Marrakech. 🥂

We’re proud to share that Perowne International has been named in the 2026 PR Net 100 - the annual list celebrating the ...
09/09/2026

We’re proud to share that Perowne International has been named in the 2026 PR Net 100 - the annual list celebrating the top 100 agencies in marketing & communications worldwide, recognising the talent, innovation & influence shaping the global PR landscape.

Thank you to and its judging panel for the recognition, and congratulations to all of this year’s honourees.

The PR Net

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OUR EDIT OF THE CHICEST SPOTS TO WORKOUT POST-SUMMER…NIHI Sumba | Edge of Wildness™ - for a post-summer reset that feels...
08/09/2026

OUR EDIT OF THE CHICEST SPOTS TO WORKOUT POST-SUMMER…

NIHI Sumba | Edge of Wildness™ - for a post-summer reset that feels anything but routine, NIHI Sumba’s new Riding & Racquet Club brings together two of the resort’s signature pursuits: Sandalwood horses and tennis. Start the day riding along Nihiwatu Beach before heading straight onto the resort’s new international-standard tennis court, then settle into the beachfront clubhouse for a long lunch or cocktails as the sun sets.

Explora Journeys Journeys is redefining wellness at sea, guided by its Ocean State of
Mind philosophy. As September calls for a fresh approach to fitness, In Balance: A Jannik Sinner
Ocean Wellness Programme brings elite sporting discipline, focus and recovery to EXPLORA I
and EXPLORA II, developed with World No. 2 Jannik Sinner and his Performance Team.
Personalised training, guided breathwork, restorative treatments and thermal wellness: the chic
way to move into the new seas

Suvretta House has partnered with THE BEAT, Europe’s leading Pilates studio known for its
flagship St. Moritz and Porto Cervo locations, to bring its signature Slow Resistance Training
Method to the new Suvretta Spa this winter. Guests and Club members can now book private,
duet, or small-group Reformer sessions with internationally renowned trainers.

Lily of the Valley - September is one of the best times to visit Lily of the Valley, with warm days
lingering and the sea fully heated after summer. At The Shape Club, the Sport programme puts
the Riviera setting to proper use - sea wading and Nordic walking alongside tailored fitness
coaching and recovery treatments like cryotherapy - ideal for guests looking to sharpen
performance, reset routines and get back into a healthy rhythm after summer.

The Vineta Hotel - Palm Beach’s restored 1926 Mediterranean Revival landmark,
brings fitness to the guest room in a way only Oetker Hotels could. The fitness trolley arrives at
the guest’s door like a beautifully designed piece of furniture rather than gym equipment. As
thoughtfully designed as the rest of the property, this custom rolling cart is stocked with
everything needed to break a proper sweat, without breaking the aesthetic of the roo

LUCIE WEILL: FEMALE LEADER SPOTLIGHT✨This month we travel to the Côte d’Azur, just south of St Tropez, to spotlight Luci...
07/09/2026

LUCIE WEILL: FEMALE LEADER SPOTLIGHT✨

This month we travel to the Côte d’Azur, just south of St Tropez, to spotlight Lucie Weill, Founder & Owner of Lily of the Valley.

Inspired by childhood summers in nearby La Croix-Valmer, in her early twenties, Lucie set out to build a different kind of wellness retreat - one rooted in science, structure and results rather than fleeting spa trends. At just 25, she broke ground on what would become, one of France’s most forward-thinking wellness destinations by 2019: a pine-fringed sanctuary on Plage de Gigaro, designed by Philippe Starck and anchored by a 2,000sqm Shape Club offering performance-driven fitness, advanced recovery therapies and nutrition programmes developed with leading French nutritionist Jacques Fricker.

As an Owner, Lucie has shaped Lily of the Valley into a destination guests return to for lasting change, whether that’s longevity, sports performance and recovery, weightloss or skin detox. Her approach favours medical insight, active movement and time outdoors over quick fixes, and is built on a simple belief: that great health - done the French way - is its own reward.

In December 2027, Lucie will lead the brand’s first-ever expansion beyond St Tropez with the opening of Lily of the Valley Courchevel 2000, a 30-suite ski-in ski-out hotel located at 2,000 metres on the runway of the legendary Altiport - bringing her distinctive wellness philosophy to the mountains for the first time.

Lucie’s story is a reminder that the boldest wellness ideas are often the simplest ones, built with conviction and carried through.

The Seasonal Hotel Scent Edit  1. Le Bristol Paris x Trudon: Parisian glamour captured in scent.2. Passalacqua: Aged Lak...
04/09/2026

The Seasonal Hotel Scent Edit 
 
1. Le Bristol Paris x Trudon: Parisian glamour captured in scent.
2. Passalacqua: Aged Lake Como botanicals.
3. Gleneagles: Scotland’s ‘Glorious Playground’.
4. Hotel Du Cap x Dior: Fresh Riviera marine notes.
5. The Doyle Collection: Authentic Irish craftsmanship.
6. Eden Rock x Diptyque: Rare ylang-ylang island escape.
7. Abbaye des Vaux-de-Cernay: Seasonal evolving notes.
8. Borgo Santo Pietro: Rose, vanilla, and oud massage ritual.
9. The Newt: Spiced plum, clove-orange, and vanilla.
10. Lily of the Valley: Saint-Tropez pine, eucalyptus, and leather

The Seasonal Hotel Scent Edit 🕯️1. Le Bristol Paris x Trudon: Parisian glamour captured in scent.2. Passalacqua: Aged La...
04/09/2026

The Seasonal Hotel Scent Edit 🕯️

1. Le Bristol Paris x Trudon: Parisian glamour captured in scent.

2. Passalacqua: Aged Lake Como botanicals.

3. Gleneagles: Scotland’s ‘Glorious Playground’.

4. Eden Rock x Dior: Fresh Riviera marine notes.

5. The Doyle Collection: Authentic Irish craftsmanship.

6. Eden Rock x Diptyque: Rare ylang-ylang island escape.

7. Abbaye des Vaux-de-Cernay: Seasonal evolving notes.

8. Borgo Santo Pietro: Rose, vanilla, and oud massage ritual.

9. The Newt: Spiced plum, clove-orange, and vanilla.

10. Lily of the Valley: Saint-Tropez pine, eucalyptus, and leather

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