03/11/2026
People have always admired gemstones for their beauty, rarity, and the unique journey they take to reach us. Nowadays, tracking that journey is increasingly important, helping customers feel more confident about their purchases by knowing where their gemstones come from and how they were sourced.
Since 2018, Gemfields has been working with Provenance Proof to bring traceability to our Zambian emeralds and, since 2019, our Mozambican rubies.
By creating a secure, digital record from the point our gemstones enter the market, traceability gives jewellery brands greater visibility into the gems they source and stronger evidence to support the provenance information they pass on to their customers.
In an industry built on rarity and trust, demonstrating where a gemstone comes from adds another dimension to its story and value.
