Broadsword

Broadsword We are an award winning event communications agency and certified B Corporation London. New York. Hong Kong.

Lights. Camera. Celebration. Informa made their people the stars, and brought their stories to life through this year’s ...
20/08/2026

Lights. Camera. Celebration. Informa made their people the stars, and brought their stories to life through this year’s awards event.

Every detail was thoughtfully curated to shine the spotlight with themed touches and stories weaved into the evening:
⭐ Cinema themed branding
⭐ A bespoke stage design, replicating theatre draping digitally
⭐ And a surprise flash mob performing a custom song!

With 400 guests in the room and colleagues joining via livestream, we delivered a hybrid experience, complete with live voting and winner interviews, that made the audience part of the story and connected teams around the world.

Last week we took time to step away from the day-to-day with a special Summer celebration in honour of twenty years. Tim...
20/07/2026

Last week we took time to step away from the day-to-day with a special Summer celebration in honour of twenty years.

Time to reflect on how far we’ve come, celebrate what we’ve achieved and honour what matters most to our success - our people.

Over the stay at Merrieweathers, that looked like time spent soaking up the sun and swimming at the pool, pouring pints and playing games at the on-site pub, playing tennis on the court, and enjoying an outdoor feast together that included plenty of homemade cake.

Here’s to another brilliant summer social, to twenty years, and to the people that make us who we are☀️

Last week we took time to step away from the day-to-day with a special Summer celebration in honour of twenty years. Tim...
20/07/2026

Last week we took time to step away from the day-to-day with a special Summer celebration in honour of twenty years.

Time to reflect on how far we’ve come, celebrate what we’ve achieved and honour what matters most to our success - our people.

Over the stay at Merrieweathers, that looked like time spent soaking up the sun and swimming at the pool, pouring pints and playing games at the on-site pub, playing tennis on the court, and enjoying an outdoor feast together that included plenty of homemade cake.

What a fantastic day at The ICEN Conference!Broadsword’s Head of Commercial Development, Diane Carters, had the pleasure...
10/07/2026

What a fantastic day at The ICEN Conference!

Broadsword’s Head of Commercial Development, Diane Carters, had the pleasure of hosting a Campfire session on The Engagement Economy, exploring how events build trust and why we should think about designing experiences, not just agendas.

The conversations were brilliant. We discussed everything from the 95:5 rule and long-term brand building to what people actually remember after an event. The conclusion we kept coming back to was simple:

Trust isn’t just something that happens at events, it’s through intentional design and built from multiple touch points.

A huge thank you to everyone who joined the discussion, challenged ideas and shared examples from your own events.

03/07/2026

About last night 🪩

It’s not every day a company can celebrate two decades in business, so with Broadsword turning twenty years old we knew we wanted to kick the celebrations off with a special night!

We can’t wait to share more of what we got up to. Here’s to 20 years of connecting people through events 🎉

📍SPOTTED: Broadsword out and aboutIt’s been one year since our rebrand (doesn’t time fly?!) and Broadsword’s never looke...
27/05/2026

📍SPOTTED: Broadsword out and about

It’s been one year since our rebrand (doesn’t time fly?!) and Broadsword’s never looked better! We’ve been carrying our branding proudly as a real representation of our identity.

How do you create mental availability through B2B events? We spoke to Aman Luther, Head of Technology and Innovation at...
20/05/2026

How do you create mental availability through B2B events?

We spoke to Aman Luther, Head of Technology and Innovation at Loan Market Association (LMA) about their new flagship event: LMA Edge.

From understanding their members deeply and providing meaningful value to thinking long term; LMA Edge is designed to be a trusted annual forum for the loan markets industry.

Swipe to hear Aman’s perspective 👉

How do you design events for trust?We spoke to Jonathan Dewe, Senior Director and Head of Global Events at Moody’s Corpo...
19/05/2026

How do you design events for trust?

We spoke to Jonathan Dewe, Senior Director and Head of Global Events at Moody’s Corporation about how to create consistent experiences and build trust over time.

From measuring relationships holistically across their events portfolio, to building in little touches, and working with Broadsword to create a brand playbook that can be applied across hundreds of global events; Moody’s has created measurable processes to scale their customer experience.

Swipe to hear Jonathan’s perspective 👉

“The real differentiator for ComplyAdvantage is the live interactions that events offer”.We spoke to Kimberley Derudder,...
14/05/2026

“The real differentiator for ComplyAdvantage is the live interactions that events offer”.

We spoke to Kimberley Derudder, Head of Global Marketing Campaigns at ComplyAdvantage about how to create that build genuine connections and trust.

From bringing an ex-criminal onto a panel in a bold perspective shift at their Catalyst event, to partnering with charities and creating events for Women in FinCrime; ComplyAdvantage has been transforming corporate events into community ones.

The Engagement Economy in 5 slides 👉 Stop focusing on the 5%👉 Events aren’t lead-gen👉 Trust isn’t built in one moment👉 Y...
08/05/2026

The Engagement Economy in 5 slides

👉 Stop focusing on the 5%
👉 Events aren’t lead-gen
👉 Trust isn’t built in one moment
👉 Your event is your brand
👉 Make your measurement count

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Unit 20 Gardner Industrial Estate Kent House Lane
London
BR81QZ

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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