21/09/2026
We're excited to welcome Holly Watson, Head of Marketing at Co-op Live, to CMO Inspired Summit North on the 30th of September at The Mere!
Holly will be joining the opening marketing panel: The CMO Under Pressure: Is Marketing Leadership Changing Faster Than Marketers Can Keep Up?
AI adoption. Privacy-driven measurement change. The rise of revenue accountability. Creator economy management. The ongoing brand versus performance tension. The demands on modern CMOs now span disciplines, channel expertise and commercial responsibilities that would have been unrecognisable to marketing leaders a decade ago, and they're all landing simultaneously on the same budget and the same leadership team. This panel asks senior marketing leaders to be honest about the pace of change: is it genuinely manageable, or are organisations expecting CMOs to be fluent in too many things at once? And if something has to give, what should it be?
Holly leads brand and marketing strategy for Co-op Live, the UK's largest indoor arena, from pre-opening and launch through to full-scale operation. She heads a multi-disciplinary in-house team across brand, integrated campaigns, CRM, digital, audience growth and commercial marketing, working closely with Commercial, Sales, Partnerships and Operations to drive footfall, revenue and fan experience.
This is one not to miss, we're so excited to have Holly on stage!
