16/09/2026
Forget those AI 80s photos everyone’s making… we’ve got the real thing. 👀
Take a look back at IDS in the 1980s, straight from the archives!
IDS was founded in 1978 by Anne Walker, who started making leotards for her dance students after deciding she could make better quality, more affordable dancewear herself.
With £50 and an industrial sewing machine, IDS was born. 48 years later… we’re still here. 🩰