02/09/2026
Our MD Grant didn’t watch cricket… it’s true 😬
We’ve been sponsoring for almost eight years now.
We’ve travelled to away games, sponsored matches and events, and our logo is even on the Steelbacks Women’s training kit.
Grant didn’t actually watch the cricket, though, as Dan kindly pointed out on the recent Podcast! 😅
But over the last 2 years, we have really made an effort to get more involved in the sport side as plenty of the successful people in the room talk about the sport, and now we get so much more from it across the board.
It’s a great example of how the business club and the product the club offers can pull people in without the need for love or care for cricket, and how infectious it can then become.
Grant still couldn’t tell you what a silly mid-on is though 👀🏏