The Strategic Collective

The Strategic Collective Message for a free consultation 👇
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Helping sole traders and small businesses move forward with confidence, purpose and a little sparkle ✨
Sharing my 10+ years in the industry, affordable marketing & admin services, plus more!

I'm spending this morning appreciating my beautiful client list 🩷I have spent YEARS building my career, and I've never f...
10/09/2026

I'm spending this morning appreciating my beautiful client list 🩷

I have spent YEARS building my career, and I've never felt more appreciated.

I've actually started collecting them as an album on my phone in case imposter syndrome ever shows up! Highly recommend 💪

Not only do I want to take a minute to say thank you to all of my clients, past and current, for trusting me with their businesses and hiring me to support them!

I would also like to take this opportunity to dive a little deeper 🧐

All of these client messages are within the last 6 months; some of them I've been working with for nearly a year now, and others for around 3-6 months.

I have always been clear on expectations when starting with me; you won't see results within a click of a finger 🫰

I focus on the foundations before we start doing anything!

- Are your profiles fully optimised?
- What does the customer and/or employee journey feel and look like?
- Full website audit
- Reporting on your last 6 months to see your audience, locations and more
- Build out a strategy to implement
- Work on your internal operations and workflow

I'm not just any part-time freelancer; I put a lot of energy and compassion into supporting your business 💪

And receiving messages like these, it works 💪🤩

When you onboard with me, you get this pretty little pack with ALL of the details you need 💪We'll also have a 2-hour set...
08/09/2026

When you onboard with me, you get this pretty little pack with ALL of the details you need 💪

We'll also have a 2-hour set up meeting, which, as all of my current and previous clients thought... not necessary!

Until after the meeting 😂

My pack gives you detailed information on the services you've chosen, ways of working, the first 4-week project timeline of deliverables and expectations, what systems we'll be using (including the usernames, passwords and access I'll need), FAQs, and so much more!

I'm giving you this 1 week in advance, but the 2-hour set up meeting gives us time to find any passwords you're missing, gain access to all the necessary systems, go through your thoughts, ideas, goals and priorities that haven't already been discussed, and so much more.

The way we start will set a precedent for how our working relationship will carry forward 💪

I'm a no-half-measures kind of person 🙋‍♀️

Monday confessionaaaaal 🎶Are you the type of person who.. A - has the radio on in the background or your favourite Spoti...
07/09/2026

Monday confessionaaaaal 🎶

Are you the type of person who..

A - has the radio on in the background or your favourite Spotify playlist, singing and dancing while working?

Or are you..

B - You need to work in silence to concentrate?

The luxury of running my own business from home means I can pick and choose depending on my mood 😍 Those in an office environment... not so lucky!

As an unpaid carer, though, I also need to be mindful in the mornings 🩷

Repurpose once, reach more and save time 💪🤩 1 piece of content can be turned into 5 DIFFERENT variations to suit the nee...
04/09/2026

Repurpose once, reach more and save time 💪🤩

1 piece of content can be turned into 5 DIFFERENT variations to suit the needs of each platform.

Take this very post as an example 👀

1. This is my post!

2. I can either turn this into an animated Reel with effects & voiceover, or I could sit in front of the camera and say exactly what's in my post. I could do both! (Making 6 pieces of content!).

3. Carousel - Especially for Instagram & LinkedIn - I could have turned this post into 8-10 slides for people to swipe through.

4. Story - I could have popped onto my story with links and animations - Kept it on my Instagram highlights permanently (if I had Instagram).

5. Newsletter - I can use this asset, or one of the others, to show to a new audience or remind the same people!

Content creation is draining 😫 But there are ways to make your life a little easier 💪

As your Virtual Assistant, you won't be hiring a stranger who comes and goes. I take the time to understand your busines...
02/09/2026

As your Virtual Assistant, you won't be hiring a stranger who comes and goes.

I take the time to understand your business, get involved with the team, and I fully support you until you no longer need (or want 🥲) the support.

Agencies will tell you that hiring someone like me is a second job, and it becomes a trap.

THAT'S IF YOU'RE HIRING THE WRONG PERSON! 👀

Recruitment isn't easy; it's a two-way street, understanding each other's morals, values, ways of working, communication style and personality.

The right Virtual Assistant will be your trusted second pair of hands, lift a weight off your shoulders, give you time back and support the growth of your business in so many different ways.

We live in a very competitive world; we all want the work, and we all want the money.

But it'll all come down to who does the best job 🙋‍♀️

Over the years, I've worked in the hospitality industry in ALL the roles! From washing up, collector, bar staff, waiter,...
01/09/2026

Over the years, I've worked in the hospitality industry in ALL the roles!

From washing up, collector, bar staff, waiter, marketing, events - literally the works.

I am extremely interested in the ways that a business operates, and I genuinely believe you should experience every role in your business to understand the systems, processes, customer journey, employee experience, and so much more.

I've always had an operations management head on me 🙋‍♀️

So now I help businesses by auditing their current setup and not only recommending how to save money, time and be more strategic; I can also implement it too because I also have project management under my belt ✨

If you'd like to have a chat, drop me a message, and we'll organise a free virtual consultation to discuss your priorities! 💪

“Content is king, but marketing is queen, and runs the household” 👑And honestly? I couldn’t agree more!You can create th...
31/08/2026

“Content is king, but marketing is queen, and runs the household” 👑

And honestly? I couldn’t agree more!

You can create the most incredible content in the world…

…but if nobody sees it, understands it or knows what to do next, it’s not doing its job.

Content gets you noticed 👀

Marketing gives it direction 👉

Strategy turns attention into action 💪

That’s why I’m a big believer in not just creating more content, but creating content with a purpose.

Because posting for the sake of posting isn't a strategy.

What’s your Weekly Win? ✨It doesn’t have to be something huge.Maybe you finally ticked off the task that’s been sitting ...
28/08/2026

What’s your Weekly Win? ✨

It doesn’t have to be something huge.

Maybe you finally ticked off the task that’s been sitting on your to-do list for three weeks.
Maybe you landed a new client.
Maybe you posted consistently this week.
Maybe you finally got your inbox under control. 🙌

Whatever it is, celebrate it 🙌

Running a business means there’s always another thing to do, another target to hit and another task waiting for you.

So take a moment to recognise what went well this week.

👇 Tell me your Weekly Win in the comments!

27/08/2026

✨What are the best free systems to use for small businesses and sole traders? ✨

Here are my favourite recommendations 🤩

Canva - The best free design tool to ever exist!
AnswerThePublic - A research website for keywords and trending content!
Google Trends - Another free tool for content ideas.
Bitly & Linkly - Tracking links AND QR codes - WITH data 😍
HubSpot - The best free CRM system (who's currently doing some updates 🤩 - Very excited)
OpenSign - Free monthly document signing PLUS you can build your own templates!

Running your small business can be super expensive 😫 But there are so many handy tools and systems to keep those costs down 💪

What would you recommend?! 👇

Beautiful evening at the MK Collaborate networking event 😍
26/08/2026

Beautiful evening at the MK Collaborate networking event 😍

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