Zest Consultancy Ltd

10/09/2026

Imagine spending £2,000 on an exhibition...

Then waiting a week to contact the people you met.

Sounds crazy, right?

Yet that's exactly what happens.

While you're catching up on emails and getting back into routine, your competitors are already booking meetings.

Speed matters.

Not because people forget you.

Because momentum disappears.

The businesses that consistently win from exhibitions have a simple rule:

Follow up fast.

Not when things calm down.

Not when you get around to it.

Fast.

What does your post-event follow-up look like in the first 48 hours?

The exhibition isn't where the ROI happens.

It's what you do afterwards that makes the difference.

The Exhibition Formula gives you a practical framework for following up quickly, staying consistent and moving prospects through your sales pipeline without relying on memory or hope.

If you're serious about getting more value from the events you attend, it's worth a look.

Find out more:
https://buff.ly/8SWSYHQ

07/09/2026

"A Sales Reality Check: the next 90 days are going to happen whether you plan for them or not.

The question is, what do you want them to deliver for your business?
- More enquiries?
- More of the RIGHT clients?
- More consistent sales?
- A healthier pipeline, so you're not constantly wondering where the next piece of business is coming from?

Sales don't just happen. They come from knowing what you want to achieve, who you need to be talking to, what you're going to sell and, most importantly, what you're actually going to DO to make it happen.

That's exactly what we'll be working on in my Sales Success Planning Bootcamp.

If you join us for the upcoming bootcamp, then across 3 practical online sessions, just one hour each, you'll build your own personalised Sales Success Plan for the next 90 days.

We'll work out:
- Who you'll be targeting EXACTLY What you should be focused on selling to get the money coming in, and it might not be what you think
- How many sales you actually need to achieve your goals
- Where you're going to find the right prospects
- What sales activity you need to be doing consistently to create opportunities

And importantly, we'll turn all of that thinking into a simple one-page Sales Success Plan (you don't need a lengthy document. You just need something that helps you take the right action).

When sales feels out of control, it can be horrific and the negativity can invade too many parts of life.

But when you know what you're aiming for and what you need to do to get there, it feels very different.

The Bootcamp takes place across three one-hour sessions:
Monday 19th October, 1pm to 2pm
Wednesday 21st October, 1pm to 2pm
Friday 23rd October, 1pm to 2pm

There's time built in between each session to put what we've covered into practice and do a little homework. Don't worry, I won't overload you!

You can join us completely FREE. There's also a Bootcamp Plus+ option for £25 + VAT if you'd like the Sales Success Planning Template, recordings of all three sessions, access to the community group for questions and feedback, and one-year access to the materials.
If you'd like to go into the next 90 days with a proper plan rather than simply hoping the sales come in, reserve your place today:

https://buff.ly/pwOooyJ"

Join the 3 Day Sales Planning Bootcamp for small business owners who want to understand exactly what they need to do to get Sales Success.

02/09/2026

Are you exhibiting this Autumn?

Exhibition season is about to get BUSY again.

The last quarter of the year is when exhibitions, trade shows and business expos spring back into life. And if you've got one in the diary, now is the time to start thinking about how you're actually going to get a RETURN from it.

Because exhibiting isn't cheap.

Once you've paid for the stand, banners, brochures, giveaways, travel and your time, it's a significant investment (sometimes thousands).

So before you start thinking about what your stand is going to look like, think about the SALES opportunity.

Who do you want to meet? How will you attract them to your stand? What conversations do you need to have? How will you capture their details? And crucially, what are you going to do with those leads afterwards?

The businesses that get the best results from exhibitions aren't necessarily the ones with the biggest stands. They're the ones with a clear strategy before, during AND after the event.

And that's exactly why I created The Exhibition Formula

It's a practical online sales programme, specifically for businesses that exhibit, showing you how to attract the right people, have better conversations, capture and qualify leads, and follow up in a way that turns interest into opportunities and sales. It's full of fantastic training, templates and formulas you won't want to miss, because this is the stuff that turns exhibitions into cash in the bank.

So, if you're exhibiting this autumn, get your strategy sorted NOW.
The aim isn't to come home with a bag full of business cards and a vague feeling that ""it went well".

It's to get a return on your investment.

Check out The Exhibition Formula here:
https://buff.ly/HbWC6BI

26/08/2026

"Thursday, 10 September, 12:00pm to 1:00pm
Upcoming Training: Never Chase Sales Again - How to Build a Consistent, Healthy Sales Pipeline

If your sales feel unpredictable, your pipeline looks thin, or you’re constantly worrying about where the next deal will come from, this free webinar is most certainly for you.

Most small business owners are doing their best to get sales, but if the pipeline is not healthy, then everything dries up, which can be frustrating and scary.

As someone that has worked in Sales for over 30 years, and the Founder of a Sales Consultancy, I'm looking forward to sharing what really matters when it comes to creating that consistent pipeline, and what you're currently missing. That way, you'll understand your gaps, and you'll be able to get to work to fill them, and take the sales pressure off!

Here's the link to find out more and join me: https://buff.ly/Jx1JRIM"

Microsoft Virtual Events Powered by Teams

28/07/2026

One of the biggest mistakes I see at exhibitions?

Treating every lead the same.

You get back to the office.

A spreadsheet full of contacts.

And everyone gets the same generic email.

But let's be honest...

The person who wants a proposal next week shouldn't be treated the same as someone who is just gathering information.

The smartest exhibitors qualify leads while they're still at the event.

They identify:

• Who has a genuine need
• Who can make decisions
• Who is ready to buy
• Who needs nurturing

A little bit of qualification can save hours of wasted follow-up.

Would your current lead capture process tell you who to call first tomorrow morning?

If every exhibition lead gets treated the same way, you're probably wasting time on the wrong opportunities.

The Exhibition Formula shows you how to qualify leads properly, prioritise the best opportunities and focus your energy where it's most likely to generate revenue.

Because collecting leads isn't the goal.

Winning customers is.

Find out more:
https://buff.ly/8SWSYHQ

17/07/2026

That’s a wrap!

Our first 90-Day Sales Success Planning Bootcamp has come to an end, and what a fantastic week it’s been.

It was brilliant to see so many small business owners taking the time to step back, think strategically and create a clear plan for the next 90 days.

Now comes the important part… putting that plan into action.

I’m looking forward to seeing what everyone achieves over the coming weeks because the businesses that make time to plan are usually the ones that see the best results.

Remember…

Hope isn’t a sales strategy.

If it’s not planned and blocked out in your calendar, there’s a good chance it won’t happen.

Here’s to a productive and successful next 90 days!

15/07/2026

We all know how much time and effort it takes to win a new customer.

So why is it that once we’ve won them… we sometimes forget about them?

For many small business owners, the focus is always on finding the next new client. But the easiest sale you’ll ever make is often to someone who already knows, likes and trusts you.

A few simple habits can make a huge difference:

✅ Use a CRM – don’t rely on your memory or a notebook.

✅ Schedule your next task as soon as you complete the current one – don’t leave follow-ups to chance.

✅ Keep adding value – don’t just get in touch when you want to sell something. Share useful insights, check in, celebrate their successes and stay visible.

Looking after your existing customers doesn’t just increase repeat business. It also leads to referrals, testimonials and stronger long-term relationships.

How do you make sure your customers don’t fall through the cracks?

13/07/2026

Day one of our 90-Day Sales Success Planning Bootcamp is complete… and what a great start!

It was fantastic to see so many small business owners taking time out of their busy schedules to stop, think and actually build a plan for the next 90 days.

So often we’re so busy delivering the work that planning gets pushed to the bottom of the list. But if you don’t know where you’re heading, it’s very difficult to get there.

I’m looking forward to catching up with everyone again on Wednesday and Thursday as we turn those plans into practical actions.

Here’s to building a stronger sales pipeline over the next 90 days.

10/07/2026