13/05/2026
If big brands like Google, Nike, and HelloFresh are still hitting the letterbox, we need to be paying attention.
They aren't just sending "junk" mail, they are creating a physical bridge to their digital world and cutting through the noise of their compeititors. Whether it's a HelloFresh "win-back" card or a Nike app-exclusive "key," they use a specific formula that any business can adopt:
📈 Wait for a Trigger: Someone stops engaging in a digital space.
📈 Make a Physical Touch: Send a high-quality, tactile piece that feels more valuable than a notification.
📈 The Digital Hook: Use a QR code to drop them right back into a checkout or a personalised screen.
It’s about making the customer journey feel seamless, from the mat to the mobile. Want to find out your customers triggers and and play in the same league as the giants? Contact us today to find out how: www.send-dm.co.uk